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Acer Strategy

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Submitted By nikhil4nigam
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Acer is a Taiwan based multinational electronics manufacturer which produces a wide range of products including desktops and laptops, personal digital assistants (PDA s), servers and storage , displays , peripherals and e-business services for business, government, education and home users(Miller, 2009). It is now the second biggest player in the world following HP and ahead of Dell. Its slogan is "empowering people."
However, the company went through many hurdles and adversities during its development. Founded as Multitech International Corporation in 1976 by Stan Shih, the company was conceived by many as another "Taiwanese PC cloner" (Mathews & Snow, 1998). In the mid-1980s ,the company changed its name to Acer (Latin for "sharp, acute") and began to implement a series of robust global strategies which Shih hoped would push the company onto the international business arena such as acquiring American computer firm and hiring former Chairman of IBM's software development laboratories in California Leonard Liu (Mintzberg, Lampel, Quin & Ghoshal, 2003). This strategy has letter proved to be a failure since the company saw a decline in 1990s.
At this time, Shih began to re-engineer the company, carrying out series of organizational and strategic changes include the fast-food business model, the client-server organization structure and Shih's "21 in 21" vision. Such initiative has brought Acer great success.
However, there is still much to be done for Acer to leap from world-class manufacturer and regional-market leader to global player (Temporal, 2001), this paper will take a review of the development of Acer, analyze its global strategies, in additional, the paper will describe how the literature on Cultural differences and their impact on management practice and can assist an understanding of the challenges facing corporations like

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