...BIG DATA ANALYTICS WITH TWITTER Aug 23, 2012 Marti Hearst & Gilad Mishne WHAT IS TWITTER? TWITTER AS CULTURAL PHENOMENON Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.1 The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter. TWITTER STATS Twitter usage over time % of internet users who use Twitter 40% 20% 13% 8% 5% August 2011 Total 8% February 2012 15% 12% 0% 2% November 2010 4% May 2011 Typical day Source: Pew Research Center's Internet & American Life Project Winter 2012 Tracking Survey, January 20February 19, 2012. N=2,253 adults age 18 and older, including 901 cell phone interviews. Interviews conducted in English and Spanish. Margin of error is +/-2.7 percentage points for internet users (n=1,729). Several demographic groups stand out as having high rates of Twitter usage relative to their peers: ...
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...THE EVOLUTION OF TECHNOLOGY: COMPARING COMMUNICATION METHODS OF MODERN SOCIAL NETWORKS TO RURAL INDIGENOUS GROUPS [DO NOT CITE WITHOUT PERMISSION OF THE AUTHORS] 1 ABSTRACT “It has become appallingly obvious that our technology has exceeded our humanity” (Einstein 1875-1955). This quote by Albert Einstein shows the vast technology changes experienced by humanity. The early indigenous tribes and groups had developed systems of communication and networks to conduct their daily activities (ie. trade, etc) with the use of technological resources which were far inferior compared to modern day. They created social networks to communicate and share common interests during their interactions. A social network defined is a social structure that encompasses individuals and organizations who become connected through sharing of common interests, for example in friendship, beliefs, knowledge, etc. In the modern era, post 1950s, humankind had begun to see a sharp climb in technology uses to ease daily tasks and activities. They created a social structure such that much of the interaction and creation of social networks revolves around the use of technology as a resource. Technology in the modern era has begun to be viewed as a means of effective communication and function for a majority of individuals. The comparison between rural indigenous groups of the past and the modern era communication methods can be studied to see whether technology has increased level of communication. ...
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...Heinz 2 SWOT Analysis 4 Porter’s Five Forces 5 E-Business Planning 6 Knowledge management 9 Customer relationship management 9 Conclusions 10 References 12 Introduction H J Heinz Company began its operation in the food industry in the year 1869, founded by Henry J. Heinz in Sharpsburg, Pennsylvania. Heinz is popularly known household name in the food industry across the globe. The company holds the market leader position in various markets by selling the world class food products. It operates in North America, Asia, Europe and Pacific. The company sells wide range of products including ketchup, condiments, sauces...
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...11/28/12 Case Analysis Bank of America Mobile Banking - College Essays - Yibin2000 Log In | Essays Book Notes Citation Generator More Sign Up Search 850 000 Essays Henkel Business Challenge Create a new product or technology for a sustainable world with Henkel www.henkelchallenge.com/studentgame Savings Account Experience Great Savings with Standard Chartered Savings Account standardchartered.co.in/Savings Equity Market Read Financial News Anytime Online On Economic Times™ Official Site! EconomicTimes.Indiatimes.com Essays » Computers & Internet Case Analysis: Bank of America: Mobile Banking By yibin2000, May 2012 | 5 Pages (1,202 Words) | 677 Views| Report | Sign Up to access full essay This is a Premium essay Case Analysis: Bank of America: Mobile Banking Company Overview: Bank of America is the largest US bank founded in 1904, it has expanded through several acquisitions. By the end of 2009, Bank of America was the market leader serving 82% of the US population and over 53 million customers. They are positioned as number one in online and mobile banking. Their mobile banking services were launched in 2007 and have gained 4 million customers in less than three years. Acquisitions made by Bank of America prior to the financial crisis caused a very strong drop in their stock price. Customers: In 2009, 10 million customers used mobile banking and this is expected to grow to 37 million by 2014. Customers that use mobile banking are not the same as online...
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...environmental analysis of the “performance apparel” business sector of the athletic apparel industry, with an analysis on Under Armour, the 3rd largest athletic apparel company. The company is clearly rapidly growing, touching markets that have been dominated before, but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology, economics, demographics, socialites and culture, as well as politics and legalities. It also includes coverage over Porter’s 5 forces and analysis’ of the industry and competitors. It will be concluded with strategies of success of the company as well as alternative strategies. Demographics In the terms of the overall athletic market, Under Armour claims 31% of the market share, Nike 36%, and Adidas and other athletic companies claiming the remainder. In their specific products, Under Armour claims 75% of performance apparel market share, with Nike and Adidas struggling to catch up. The company targets consumers of all ages and all demographics. Their consumers include men, women, and children; athletes, coaches, fans, active people, athletic staff, and anyone who lives an active life style. Their consumers can attain their products through their website, 15,000 retail stores across the country, regional retail chains like Academy and Dick’s sporting goods, and as of 2007, 17 retail outlet stores. Approximately 94% of Under Armour’ sales in 2010 were in North America, with the...
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...Case Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their first store in Kitsilano in BC in November, 2000. The first store was intended to act as a community hub where people could learn and discuss about the physical aspects and mental aspects of a healthy life, in addition to selling yoga clothing. However, the company started to realize the difficulties in using their store as a community hub and retail store as their store became very busy. This caused them to focus more on training their staff. One of their goals was to train their people so well that they could positively influence their families, communities and customers. Lululemon’s vision was to elevate the world from mediocrity to greatness. To achieve this, they partnered with the right people and developed three different kinds of strategic sales programs in hope of spreading yoga love and increasing the level of health within their communities. 2013 has been a challenging year for Lululemon due to production glitches and management uncertainty. In March 2013, Lululemon recalled...
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...grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America. Introduction ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks. The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups, fleets and private garages. Online Viability of Products and Services Currently, the company has limited online presence. The company has a website (www.ABCcorp...
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...Illinois, 60194. Phone: (310) 357 4218 Email: zzdiwan@hotmail.com Instructor: Mae Hicks Jones Outline: Section | Description | Title Page | Leadership and Organizational Behavior in Action – J.P.Morgan case study. | Introduction | An overview of the organization and my role in it. | Problem Statement | How is any problem identified & analyzed, and how effectively are decisions taken, necessary changes communicated & implemented, to avoid any repercussions? | Analysis | Detailed analysis of the problem statement. * Identification & Analysis of a problem * Effective Decision Making * Identifying and Implementing Changes * Communications | Solutions | Identification and critical evaluation of potential workable solutions to the problem. | Reflection | Statement about how this assignment influenced my personal, academic, and professional leadership and managerial development. | References & Literature Review. | Reference to Scholarly reviews during the analysis. | * Overview of the Organization: (Source: Google Images) The Organization that will be the topic of discussion for this project paper is J.P.Morgan Chase & Co. & Co. (India operations are under J.P. Morgan Services India Private ltd). J.P. Morgan Chase & Co. is a leader in financial services, offering solutions to clients, in more than 100 countries with one of the most comprehensive global product platforms available. Headquartered in New York, the aim...
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...Alcohol Control Policies in Native American Communities Devyn Vazquez Nova Southeastern University The indigenous people of North America have settled in areas across the present day United States and continue to live on and off reservations throughout America’s fifty states. Throughout Native Americans longstanding history the significant battle with alcohol has not only tarnished the culture of numerous tribes and the public perception of American Indians, but alcohol use has ruined the lives of countless people. The introduction of alcohol in Native American societies began with English explorer Henry Hudson in the early 1600’s during the exploration of what is now considered the New York City metropolitan area. The brief encounter began as an attempt to thwart any possible mischievous plans of the Mohawk chief and continues to harm the Native American people (Morris 1880). As of 2010, the United States population contains 4.1 million individuals who identify themselves as having American Indian or Alaska Native heritage. Within this population, Native Americans are six times more likely to die from alcohol related causes, have a life expectancy rate six years lower than the national average, and report heavy alcohol use almost double the other ethnicities in America (American Psychiatric Association 2010). There is never a simple solution to the complex problem of alcohol within any ethnicity and this toxic relationship is ever present in many Native American...
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...separated into landmasses that look like our modern day countries. Wegner provided evidence such as the shape of the east coast of South America fits the west coast of Africa, like pieces in a jigsaw puzzle. He also stated that there were unusual violet quartzites found in both in Brazil and South Africa moreover, he stated that the form and pattern of the ancient fold mountains of northwest Scotland, Norway, eastern Greenland, northern new found land and the coast of new England are similar to suggest there was once a continuous mountain range. Lastly he suggested that there were rare leaf fossils found in South America, South Africa India and Australia. Wegener provided this evidence to prove that there was once a Pangaea that spilt up. Despite the evidence Wegener provided critics did not accept his theory, as he was not a geologist, also that Iberian Peninsula prevents the neat fit of Europe into Africa and Spain and Portugal only fitted if they were turned around and lastly he had no evidence on the process of how the continents drifted apart. In order to prove Wegener theory there was two types of evidence needed to shown first that supports that that the continents actually drifted and second, that shows that the movement of the plates had caused the drift. Later on in the 1950s when people accepted that the sea levels have constantly changed then an even closer fit can be seen at 200 metres or 2000 metres below present-day sea level. Moreover there was more evidence...
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... 12 KANWAL TAHIR 21 QURRAT.UL.AIN IRSHAD 75 CONTENT: * Background. * Head Office * Vision. * Mission. * Unilever Key Facts. * Unilever Portfolio. * Product and Service Analysis. * Unilever’s Marketing Strategy. * Unilever’s Operational And Distributional Strategy. com BACK GROUND In the 1890s, William Hesketh Lever, founder of Lever Bros and later Lord Leverhulme, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. “It was toward make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products (Unilever Company Website, 2008)”. Founded in 1930 and based in United Kingdom, Unilever is one of the world’s leading suppliers of fast moving consumer goods across Foods and Home and Personal Care categories. Unilever’s portfolio includes...
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...University of Phoenix Material Multicultural Matrix and Analysis Worksheet Instructions: Part I: Select and identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. |Part I: Matrix |What is the group’s history in the United States? |What is the group’s population in the |What are some attitudes and customs |What is something you admire about | | | |United States? |people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | | |NATIVE AMERICAN migrated to the Americas across the |Currently there are 2,9 million |The ghost Dance |Their Percerveirance | | |Beringia land bridge straits 12-15 thousand years |Indians in the us. |Sacred pipe ceremony |They have their names, some of their | | |ago. were the original inhabitants’ before the | |Sweat lodges |original culture. There is currently | | ...
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...Case Analysis: “Retail Internationalization: Gaining Insights from the Wal-Mart Experience in South Korea Southern States University Mauricio Antunes Alvarenga Peggy Bilbruck 07/20/2014 The Case Analysis brought one of the most important business failures of the history, when the world’s giant retailer company faced a huge fail attempting to establish their own model business in South Korea. Wal-Mart simply applied their own and very well-known way of management in a foreign country, without paying attention on the local culture and costumes. A list of reason speculate the reason of this withdraw of Wal-Mart in South Korea. One of them was the Distribution, despite the fact that in America, Wal-Mart likes to be located a little away from the cities, probably they want costumers to think that to shop at Wal-Mart as a family program, where you spend the whole day shopping with your kids and relatives, but not South Koreans. They are accustomed to buy in places nearby and come back a couple times every week. The product mix was another; South Koreans like to see local products and local produces on the shelves. Pricing and promotion were the last reason for the failure, Wal-Mart tried to use the same sales strategies and low prices to seduce the South Koreans, but that was not enough. In the 21st century, I believe that any business can succeed globally, the company just have to respect the local culture, like McDonald’s, the giant fast-food chain have a different menu across...
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...SWOT Analysis Kellogg Company Company’s Overview Kellogg Company (Kellogg or ‘the company’) is a multinational producer of breakfast foods, snack foods, cookies and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. It is headquartered in Battle Creek, Michigan and employed about 30,700 people as of December 31, 2011. Indeed, with the recent acquisition of the Pringles business, the company further strengthened its position in the global snacks market and became the second largest snacks producer in the world, as per the latest industry estimates. Kellogg was named as one of the most trusted cereal brands in Canada by a leading publishing company, and as one of the top five marketers globally by a global publishing company. The company has been recognized by several international organizations for its brand equity. Kellogg Company continued to execute a strategy based on fundamental strengths, including expanding family of megabrands, strong global opportunities, a powerful pipeline of product innovations, and people across the globe that can put all of these assets to work. Kellogg Company executes strategy across four tracks. 1. Remain a global leader. Kellogg has a leading share in most regions and a very strong geographic footprint on which to build. This gives great opportunities to drive incremental growth in developed markets, particularly...
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...Business Analysis Part 1 Tatjana Williams MGT 521 March 5, 2012 Tom Kenfield Introduction Ford Motor Company is one of the oldest car manufacturers period, it was founded June 16, 1903 (ideafinder, 2007). They are known for their Model T Ford, which is famous because it was the first mass produced car (ideafinder, 2007). Due to the longevity of this company, I was interested in researching the business to see just how they have been able to sustain their place as one of the more popular car companies in the world. The Ford Motor Company can be a big inspiration to a person who wants to be an entrepreneur. This paper will explore the strengths, weaknesses, opportunities, and threats to the company. This paper will also delve into just who the stakeholders of this company are, and how and if the needs of these stakeholders are met by the company. SWOT Analysis There are many strengths that this great company possesses and some of them are that it manufactures and distributes automobiles across six continents (Ford Motor Company, 2010). This company also employs about 164,000 people and has 70 plants worldwide (Ford Motor Company, 2010). Ford is now known for producing fuel-saving technologies across a wide range of vehicles, they are also launching a full range of electrical vehicles (Ford Motor Company, 2010). Being aware of areas of improvement is key for a company to continue being successful. The automotive liquidity of Ford Motor Company has significant...
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