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Action Equation

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Submitted By micheleriazzi
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Action Equation
Michele Riazzi
Grand Canyon University/LDR645
May 27, 2014

Action Equation Plan
Do: What do you need employees to do? * Employees must enroll a minimum of 5 students * It is preferable for students to begin closer to the beginning of the month * Enrollment counselors should be listening by asking open ended questions * Direct students to take an action by beginning the application * Ask for referrals each month with new and existing students * Try to have all students for the month registered by the 15th to begin the next month
Know: What do employees need to know to take action? * Know what to do and why we do it * Enrollment Counselors need to understand how the revenue stream is affected by monthly expectations. * Database management is critical to create the most opportunities with the inquiries provided. * Enrollment Counselors need to set clear expectations with student from the initial conversation. They, students and enrollment counselors, must follow through on the enrollment process. * Enrollment counselors must ask all students and potential students for referrals. This may be accomplished by speaking with current students on a weekly basis.
Feel: What do employees need to feel to take action? * Enrollment counselors are usually the first impression potential students have of Grand Canyon University. This is a valuable role and must be taken seriously. * The enrollment counselor’s role is to motivate and support students. This role is the crucial for student success and degree completion.
Why Nots: What is getting in the way? * Different regions as well as divisions have different rules as to minimum expectations. This makes counselors wonder why some are held to a higher standard than others. * With so many online universities, it is critical for enrollment

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