Activision

Activision

Ian Rose M. Cunanan
MBA-TEP Batch 2
Student No. 2012-62432

Case Analysis
Acting on a Vision of Change

Viewpoint : Business Consultant
Time Context : Present
  I. Statement of the Problem
  * How to create a new interactive blockbuster game that will gain high market acceptance in midst of the company’s various organizational changes

  II. Stat ement of the Objective
  * To improve the information system for a period of 6 months.
  * To strengthen and expand both our local and global money transfer networks by increasing our presence through multiple channels
  III. Areas of Consideration
STRENGHTS   * The company is haven for video game developers   * Employee are the most creative and passionate experts in the industry   * Encouraged autonomy   * Market research are not use to pressure the company’s creative team   * Savings on development cost because of partnership with Vivendi   * R.Koticks charisma and pitch to investors   * possess a litany of popular titles   * products span the full spectrum of gaming genres   * cult like devotion of consumers/subscribers   * establishing revenue streams via subscription models | WEAKNESSES   * Denial of credits for individual contributions   * No channel for independence   * Company’s history and financial reputation   * Too much autonomy given   * Decentralization of funds management   * Competition between studios   * |
THREATS   * Market competition due to a faster technological advancement   * Suing of disgruntled ex-employees   * Infringement   of copyrights and     * Intellectual Property   * Market price fluctuations of stocks   * Obsolesce of games   * Media focus on violent game content   * Economic | OPPORTUNITY   * More investment in other franchise and outright acquisition of IP(Intellectual Property) from developers   * Movement to approach mobile gaming |

  IV. Assumptions
No assumptions made

  V. Alternative Courses of Action
  1. Invest to cutting-edge money transfer software that can...

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