...James Higgins Project 2 1. Activision Blizzard is a video game publisher. It is one of the largest third party video game publishers in the world. One of today’s most popular games, Call of Duty, was created and produced by Activision Blizzard. It is said to be the only publisher that has leading market positions across all categories. Activision is the worlds second largest gaming company behind Nintendo. Best Buy is a consumer electronics distributor. It is one of the largest electronics distributors in the world. Best Buy accounts for 19 percent of the consumer electronic market in the United States. Best Buy announced they are closing 50 stores around the country this year. 2. a. Activision’s Beta over 9 years is 0.797853835 Activision’s Beta over 5 year is 0.603021178 Activision’s Beta over 3 year is 0.393789458 Best Buy’s Beta over 9 year is 1.338458503 Best Buy’s Beta over 5 year is 1.234938399 Best Buy’s Beta over 3 year i1.01586673 b. Google finance has Best Buy’s beta at 1.30 and Google finance has Activision blizzard’s beta at .54 Yahoo finance has Best Buy’s beta at 1.48, and Yahoo finance has Activision Blizzards Beta at .79 Neither of these sites told us how they came across these betas. c. With a significance level of 5% we fail to reject that alpha is not zero. The T statistic we got was -0.650050239 and it is not greater than 1.96. 3. c) i. The geometric average return for the value line is 6.0259%. I got this percentage by...
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...GRADO EN PUBLICIDAD Y RELACIONES PÚBLICAS TRABAJO FIN DE GRADO AUDITORÍA DE IMAGEN Y COMUNICACIÓN Activision | Blizzard Spain, S.L. Trabajo realizado por los alumnos: María Belén Aboud, Víctor Barahona Izquierdo y Ornella Grandjean Sáez. Tutor: Jorge Conde López Curso académico: 2014/2015 Fecha de entrega: Junio de 2015 1 Resumen del trabajo Esto documento desarrolla una auditoría de comunicación de la empresa Activision | Blizzard. Se trata de una empresa asentada en el sector de la producción y distribución de videojuegos, contando con grandes éxitos como Call of Duty o Guitar Hero. Activision | Blizzard cuenta con una estructura internacional debido a su presencia en múltiples países. Este carácter internacional afecta enormemente a los procesos comunicativos que sigue, pudiendo corregir algunos de estos...
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...OREGON INVESTMENT GROUP 12/04/2009 Technology Activision Blizzard, Inc. RECOMMENDATION: HOLD Stock Data Price (52 weeks) Symbol/Exchange Beta (Regression) Shares Outstanding Average daily volume (3 month average) Current market cap Current Price Dividend Dividend Yield Valuation (per share) DCF Analysis Comparables Analysis Target Price Current Price Summary Financials Revenue Net Income 2008A $3,026,000,000 -$107,000,000 $8.14 - $13.14 ATVI / NASDAQ 0.625 1,271,000,000 16,067,500 14,476,690,000 $11.39 N/A N/A $15.25 $4.74 $12.10 $11.39 Covering Analyst: Sean Golin Email: sgolin@uoregon.edu The University of Oregon Investment Group (UOIG) is a student run organization whose purpose is strictly educational. Member students are not certified or licensed to give investment advice or analyze securities, nor do they purport to be. Members of UOIG may have clerked, interned or held various employment positions with firms held in UOIG’s portfolio. In addition, members of UOIG may attempt to obtain employment positions with firms held in UOIG’s portfolio. Activision Blizzard, Inc. BUSINESS OVERVIEW university of oregon investment group http://uoig.uoregon.edu Activision Blizzard, Inc. is located in Santa Monica, CA. They are responsible for creating and publishing video games and accessories. These games are distributed and available on a wide range of platforms across the globe. Additionally, Activision Blizzard maintains and operates Battle.net, a online-game...
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...Activision Blizzard Analysis Activision Blizzard (ATVI) is a leading international publisher of interactive software products and downloadable content. Being a main player in the video games industry, the company has acquired several essential business strengths that made it succeed for a number of years. From making products carrying popular brand names, the company also takes pride of its product lines and innovative staff. Despite their strengths, Activision Blizzard has also encountered different problems that need to be addressed. These include the reduced slate of titles on a going-forward basis as well as the growing competition in the industry. To address these business concerns, it has been recommended that the company should consider limiting its product portfolio as well as conducting its target markets. This should help the company stabilize its financial status through sales generation and cost reduction. Company structure: Activision Blizzard organizational structure is base on 3 business segments. Activision Publishing, Inc. develops and publishes video games on various consoles handheld platforms and the PC platform. Activision also develop digital downloads to their game titles through retail channels with certain third-party publishers. Blizzard Entertainment, Inc. is well know to online gamer through Battle.net. Battle.net. host all Blizzard develops multiple award winning titles online such as Diablo, StarCraft, and World of Warcraft. The World...
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...Geographies of Transnational Corporations Paper I. Origin: Activision Blizzard Inc. is a “worldwide online, PC, console handheld and mobile game publisher” (Activisionblizzard.com/About-Us). Activision Blizzard Inc. ranks among the top game developers and distributors in the ever increasing world market of entertainment software. With top titles including “Call of Duty® as well as Spider-Man™, X-Men™, James Bond™ and TRANSFORMERS™, leading franchises such as Spyro™ and Blizzard Entertainment's® StarCraft®, Diablo®, and Warcraft® franchises including the global #1 subscription-based massively multi-player online role-playing game, World of Warcraft®” (Activisionblizzard.com/About-Us), Activision Blizzard has become one of the more well-known publishers in the world. Activision Blizzard Inc. maintains operations on four continents while providing coverage for online games throughout the entire connected world. The original company, Activision, encompassed by the holding company known as Activision Blizzard was founded in October 1979 in, Northern California, as the “first independent developer and distributor of entertainment software.” (Timeline) Activision was founded by disgruntled programmers that were not being recognized or appropriately compensated by Atari for their hand in the game creation that was accounting for millions of dollars of annual revenue for the company. David Crane, Alan Miller, Larry Kaplan and Bob Whitehead were known as the “Gang of Four,”...
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...Activision Blizzard, Fiscal Year 2010 Lance Kilpatrick Barbara McGuire Accounting 100 19 August 2011 Activision Blizzard is a video game publisher with a large customer base because of its record shattering sales numbers, as well as, its online gaming division that is the most recognizable brand in the industry. It was a small LLC from 1982 until 2001, at which time it began public trading for FY 2002. The annual fiscal report to the stockholders for Activision Blizzard begins with a list recent achievements gained in the past five years followed by a letter from both the current CEO and co-chairman of the board. In that letter both men explained the vision for future developments, and also explained the success of the company in the form of the company's first ever dividend, and gave detailed information concerning the multiple records broken in sales, digital sales, first time online subscriptions, and online users. The second part discusses in detail using graphs and charts the actual numbers of sales made. This portion includes digital and physical sales, along with, subscription sales. Because of the nature of the product the company will experience an increase in sales into the foreseeable future. The third part of the financial report discusses a ten year summary of financial data and trends of the industry. While sales did dip in FY 2003 sales skyrocketed with the introduction of World of Warcraft, the number one selling online game of all time....
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...However EA managers didn’t care so much about this because they could always move on. That is because one of their managerial strategies was to acquire as many studios as they could. Even though, EA managers’ strategies used to work for EA in the past, with rising power of Activision, these strategies had to be revised. That is because Activision’s raising power and preferred management style gain over many of EA developers depriving EA of its best people. The STOW analysis would help EA to identify their weakness in managerial tactics when facing the rising power of rivals. The SWOT analysis would also help the EA to anticipate the threats of Activision rising marketing power. For example, in the past EA was the largest supplier of entertainment software, while Activision was far behind. Activision had an impressive history; however their sales figures were not so impressive. That clouded EA’s judgment about Activision. However, after the new CEO Robert Kotick came in December 1990 the Activision market capitalization started to climb. According to the Book Management, today Activision Blizzard’s market capitalization consists of 13.3 billion which is nearly twice that of EA. Growing popularity of Activision, created the scarcity of good developers. 2 According to Michael Porter, “organizations...
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...OREGON INVESTMENT GROUP 12/04/2009 Technology Activision Blizzard, Inc. RECOMMENDATION: HOLD Stock Data Price (52 weeks) Symbol/Exchange Beta (Regression) Shares Outstanding Average daily volume (3 month average) Current market cap Current Price Dividend Dividend Yield Valuation (per share) DCF Analysis Comparables Analysis Target Price Current Price Summary Financials Revenue Net Income 2008A $3,026,000,000 -$107,000,000 $8.14 - $13.14 ATVI / NASDAQ 0.625 1,271,000,000 16,067,500 14,476,690,000 $11.39 N/A N/A $15.25 $4.74 $12.10 $11.39 Covering Analyst: Sean Golin Email: sgolin@uoregon.edu The University of Oregon Investment Group (UOIG) is a student run organization whose purpose is strictly educational. Member students are not certified or licensed to give investment advice or analyze securities, nor do they purport to be. Members of UOIG may have clerked, interned or held various employment positions with firms held in UOIG’s portfolio. In addition, members of UOIG may attempt to obtain employment positions with firms held in UOIG’s portfolio. Activision Blizzard, Inc. BUSINESS OVERVIEW university of oregon investment group http://uoig.uoregon.edu Activision Blizzard, Inc. is located in Santa Monica, CA. They are responsible for creating and publishing video games and accessories. These games are distributed and available on a wide range of platforms across the globe. Additionally, Activision Blizzard maintains and operates Battle.net, a online-game...
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...better but they failed because they were selling products for a high price and still not solving the problems. 3. Concept of product life cycle is relevant to the video game market because video game companies has their product introduction to the market, and then it hopefully can grow, mature, and as it usually happens products decline and company must come up with something new to keep their business going up. 4. If I would open my small video game company I would try to use SWOT analysis chart and find out what strengthens I can offer to costumers, what weaknesses I have to work on, what opportunities are out there, what other companies don’t have, and of course recognize my competitors and threats. 5. I am not a fan of Activision Blizzard games, but I played some of them. One of the most popular games and the game that bring smost revenue to the company is Call of Duty game which updates almost every year and has more than million...
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...➢ 2 of the top five titles in the console publishing industry ➢ #1 game in the computer gaming industry Weaknesses ➢ Competition in MMOG market by competitors such as Maxis Entertainment, Turbine, Valve have eroded sales and market base ➢ Blizzard has not expanded into variations on MMOG, such as first person shooters ➢ A large part of their revenue comes from a small number of popular titles ➢ Higher development costs to constantly adapt to new technological platforms ➢ Increasing pressure on margins from downward pricing of platforms after their release ➢ High costs due to licensing and development fees ➢ High seasonal demand Opportunities ➢ Strong development, art and IT staff capable of molding new game ➢ Activision has grown its international market share and can continue to seek out new international markets ➢ Expand on their online titles diversifying their revenue generation ➢ Development of new peripherals for new games, i.e. new Guitar Hero will come with drum set, bass, guitar, and microphone. Possibility of a new Tony Hawk game coming with electronic skateboard. ➢ Expand market share and capture more growth by adding Blizzard to its operations ➢ The emergence of in-game advertising Threats ➢ New popular titles developed by competing companies can drastically reduce growth. ➢ Possible mergers between other publishing companies (EX: EA and Take Two), which could...
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...well. I let it go, because I thought they had to act on something this gross and creepy. I check Call of Duty’s ELITE website about a week later, and saw that the player in question was still active on the game. I tweeted at Xbox and Xbox Support, sending them the link to the video and saying again that I was upset about it. They just restated that I should file a complaint. Fast forward to today, I check ELITE again and see that the offending player was still active in game as of Saturday, August 10th. I tweeted at Xbox again, because I was shocked that seemingly nothing had happened two weeks after I received the message. They essentially replied that they couldn’t give specific details on any case, and that was that. I tried contact Activision (parent company of Treyarch, the makers of Call of Duty: Black Ops 2) to see if there was anything they could do on their end. One of their agents I contacted through text...
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...Matt Smith Margaret Neff ENG 112-15 30 January 2012 Call of Duty Modern Warfare 3: A Reinvention of the Shooter Since Activision’s last video game success “Modern Warfare 2” launched in 2009, violence has been used subtly to increase sales. The latest sequel, Modern Warfare 3 has used a variety of minor details to indicate that any gamer that plays it will have ultimate control of the world and what happens in it. The main advertisement was created by Activision’s own Infinity Ward subdivision, Raven Software and Sledgehammer Games. It is well known for reflecting the main idea of the campaign aspect of the game which is, “A single man can change the tide of any war.” This visual’s deep contrast between peaceful and violent aspects drew attention to the idea that whoever is the “strongest” will emerge victorious. This visual depicts a large, blackened soldier holding a large weapon standing in the foreground of a large, white city that also contains various types of military vehicles and personnel. The large silhouette in the foreground establishes a very demanding and overpowering presence compared to the remainder of the military in the image. This overwhelming stance suggests that every decision that is prompted throughout the game directly affects one person. Since the large character is filled in with black, the large weapon and the plethora of his side arms become clearly visible. This showcase of the soldier’s arsenal shows off his toughness and the brutality...
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...Call of Duty: Ghosts is a 2013 first-person shooter video game developed by Infinity Ward, with assistance from Raven Software, Neversoft and Certain Affinity. Published by Activision, it is the tenth primary installment in the Call of Duty series and the sixth developed by Infinity Ward. The video game was released for Microsoft Windows, PlayStation 3, Xbox 360, and Wii U on November 5, 2013, with Treyarch handling the port for the Wii U. The game was released with the launch of next-generation consoles PlayStation 4 and Xbox One. According to review score aggregator Metacritic, Ghosts received "generally favorable" reviews from critics, with most praising its multiplayer gameplay and introduction of the new game mode Extinction. It was criticized, however, for its single-player campaign, rehashing of familiar concepts, and general lack of innovation.Setup and characters The game's main protagonists are the Ghosts, a force of U.S. Special Operations personnel trained to conduct clandestine missions behind enemy lines. The unit is led by retired U.S. Army Captain Elias Walker (Stephen Lang). He is joined by his sons Logan and David "Hesh" Walker (Brandon Routh), along with a trained German Shepherd named Riley, Captain Thomas A. Merrick (Jeffrey Pierce), and Sergeant Keegan P. Russ (Brian Bloom).[7] Call of Duty: Ghosts is set in an alternate timeline that follows the nuclear destruction of the Middle East. The oil-producing nations of South America form "the Federation"...
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...As of December 3, 2014, our portfolio ranked #3 overall with $103,639.82 3.64% in return with only 5 trade. You might think we are lazy to put effort into the stock simulator. This is not true because we had a strategy behind our action. Most teams pick stock with fundamental analysis (P/E or debt-to-equity ratio etc.) buying lots of different company stock and diversify the risk of losing money. But this is not the case for our team, we pick stock based on our personal interest. For example, some people like using Windows computer while others prefer Mac computer. As you can see, we made a lot of money on EA (23.96% return as of December 3, 2014) we were both interested in the entertainment industry and we decide to go with it. (I ensure you we are not a huge gamer!) I believe buying stock is like choosing something you interested or familiar with. Otherwise, you are gambling your money because you are buying something you have limited knowledge and not familiar with the industry. Before our first trade, I first defined our objective. Instead of making the most return, “Don’t lose money” is our #1 rule because we are winning as long as we don’t lose money. For this reason, we only buy stock that we believe it will growth within the 3 months period. KMB is our first stock that we bought. We bought it at $105.83 and is now selling $114.7. I like KMB long time ago because its steady growth trend had lasted for the past 3 years. The reason why KMB can growth steadily is because...
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...Ian Rose M. Cunanan MBA-TEP Batch 2 Student No. 2012-62432 Case Analysis Acting on a Vision of Change Viewpoint : Business Consultant Time Context : Present I. Statement of the Problem * How to create a new interactive blockbuster game that will gain high market acceptance in midst of the company’s various organizational changes II. Stat ement of the Objective * To improve the information system for a period of 6 months. * To strengthen and expand both our local and global money transfer networks by increasing our presence through multiple channels III. Areas of Consideration STRENGHTS * The company is haven for video game developers * Employee are the most creative and passionate experts in the industry * Encouraged autonomy * Market research are not use to pressure the company’s creative team * Savings on development cost because of partnership with Vivendi * R.Koticks charisma and pitch to investors * possess a litany of popular titles * products span the full spectrum of gaming genres * cult like devotion of consumers/subscribers * establishing revenue streams via subscription models | WEAKNESSES * Denial of credits for individual contributions * No channel for independence * Company’s history and financial reputation * Too much autonomy given * Decentralization of funds management * Competition between studios * | THREATS * Market competition due to a faster technological advancement * Suing of disgruntled ex-employees...
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