...Ad Agency Report Jodie L. Hebner Grantham University GSD&M was established in 1971 in Austin, TX by a group of men who did not want to leave the area after graduating from the University of Texas. Over the years the company has went through many ups and downs while embracing many challenges to become one of the top 30 advertising agencies in the United States.to include opening and operating a second location in Chicago, IL. GDS&M is owned by third largest advertising agency in the world, Omnicom Group. (Answers, n.d) The company has now grown to have over 500 employees who help the company promote many popular organizations to include Wal-Greens, the Air Force, AT&T, John Deere, and Campbell Soup. GSD&M has a different take on how ideas can be created for their customers. GSD&M uses four primary approaches to creating ideas. First off, GSD&M believes, “your butt’s connected to your brain” this is seen in the many “war rooms” that are used throughout GSD&M when creating new ads for their customers. “It turns out that thinking outside the box requires deep immersion in the here and now: where you sit determines what you think.” (Imperato, 1997) Employees can visit the Chili’s Grill & Bar war room, which is almost an exact replica giving the employees the needed information needed to come up with great ideas. The second item used to generate ideas is known as the thought “big ideas come from small groups”. “To grow big and yet think fast, GSD&M...
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...Future Considerations The RMU library is making an effort to keep things going in terms of the future in several different ways. For example, the RMU library is making clear attempts to adapt to changing technology. Specifically, the faculty of the library just recently announced on their web page that they would be offering a new media service to help transfer VHS to DVD, SB Cards to USB or CD/DVD, USB to CD/DVD, as well as cleaning and repairing scratched discs. Another way they are making strides towards the future is by trialing various newer and bigger online databases. The trial is run by making the new potential database available to students and faculty on the RMU library website along with another link where users can provide feedback letting them know how they feel about the database. Their most recent trial involved a database called “AtoZ Databases”. This data resource provides basic profile and directory information for over 30 million U.S. Businesses. However, it is very similar in content to the ReferenceUSA database which is what they currently have available. With students, along with most of the population, growing more and more computer and internet savvy, the RMU library has shown readiness to adapt to the future through implementation of a new “Library Chat” feature on their website. On July 9th 2013, the library announced to the RMU community that they’d installed a new chat client on the RMU Library site that was soon to be seen within many other library...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...CONSTRUCTIVE SPEECH (NEGATIVE-PRACTICABILITY) Ladies and Gentlemen, Good afternoon. Lovely to see you all here today. Let me begin by defining what Political dynasty is according to the section 3 of the senate bill no. 2649 since it is stated in the constitution itself to have a law that clearly define this. "Political Dynasty" - shall exist when a person who is the spouse of an incumbent elective official or relative within the second civil degree of consanguinity or affinity of an incumbent elective official holds or runs for an elective office simultaneously with the incumbent elective official within the same province or occupies the same office immediately after the term of office of the incumbent elective official. It shall also be deemed to exist where two (2) or more persons who are spouses or are related within the second civil degree of consanguinity or affinity run simultaneously for elective public office within the same province, even if neither is so related to an incumbent elective official. It has been clearly stated in our very own constitution that Political dynasties should be prohibited to guarantee equal access of opportunities for the people of the Philippines to run for a public office. But is the abolition of such phenomenon in our political environment practical? As in does this political dynasty so wrong that no trace of goodness was left in it whereas its complete eradication will help improve the current moral, social, economic and political status...
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...this assignment I will just write about the Guardian ad Litem program itself. I could easily give an analysis of this organization based off the six policy elements. This organization is awesome and I would recommend checking it out. The missions, goals, and objectives are great for this organization. The mission statement is: “Advocating for the child’s best interest is the Program’s only purpose. These Program Standards are to be interpreted to support the mission”. (Guardian ad Litem, 2004) This organizations goals & objectives are simple for powerful. This organization is purely to help children in the courts system. They believe that a child should be loved and have safe environment no matter what. The forms of benefits and services delivered are coordinated with the courts. On this org’s website they provide a standard of operations and it explains everything, having to do with benefits and services. Entitlement rules are easy for this org; it is solely for the children in the court system that has no voice. This org speaks for them in the courts when no one else will. This organization has a set of standards they go by for these two policies. Guardian ad Litem depends on many for their funding. According to Guardian ad Litem (2004), “Federal, state and local government agencies, non-profit and faith-based organizations, private foundations and corporations are working together to support the efforts of the Guardian ad Litem program” (para. 1). Also this program has a...
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...Arrays Helicopter Squadron.zip POS 371 Week 4 Basic Alice Programming Lists and Arrays Leaving on a Jet Plan.zip POS 371 Week 4 DQs and Summary.doc POS 371 Week 5 DQs and Summary.doc POS 371 Week 5 Team Assignment Old West Animation.zip Deadline: ( ), Computer Science - General CS Assignment 4: Database Modeling and Normalization Imagine that you work for a consulting firm that offers information technology and database services. Part of its core services is to optimize and offer streamline solutions for efficiency. In this scenario, your firm has been awarded a contract to implement a new personnel system for a government agency. This government agency has requested an optimized data repository for its system which will enable the management staff to perform essential human resources (HR) duties along with the capability to produce ad hoc reporting features for various departments. They look forward to holding data that will allow them to perform HR core functions such as hiring, promotions, policy enforcement, benefits management, and training. Using this scenario, write a three to four (3-4) page paper in which you: Determine the steps in the development of an effective Entity Relationship Model (ERM) Diagram and determine the possible iterative steps / factors that one must consider in this process with consideration of the HR core functions and responsib...
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...Republic of the Philippines Congress of the Philippines Metro Manila Eighth Congress Begun and held in Metro Manila, on Monday, the twenty-third day of July, two thousand seven. Republic Act No. 6977 January 24, 1991 as amended by R.A. 8289 AN ACT TO PROMOTE, DEVELOP AND ASSIST SMALL AND MEDIUM SCALE ENTERPRISES THROUGH THE CREATION OF A SMALL AND MEDIUM ENTERPRISE DEVELOPMENT (SMED) COUNCIL, AND THE RATIONALIZATION OF GOVERNMENT ASSISTANCE PROGRAMS AND AGENCIES CONCERNED WITH THE DEVELOPMEN Be it enacted by the Senate and House of Representatives of the Philippines in Congress assembled:: CHAPTER I Section 1. Title. — This Act shall be known as the "Magna Carta for Small Enterprises." Sec. 2. Declaration of Policy. — recognizing that small and medium scale enterprises have the potential for more employment generation and economic growth and therefore can help provide a self-sufficient industrial foundation for the country, it is hereby declared the policy of the State to promote, support, strengthen and encourage the growth and development of small and medium enterprises in all productive sectors of the economy particularly rural/agri-based enterprises. To this end, the Senate shall undertake the spur the growth and development of small and medium enterprises throughout the country and thereby attain countryside industrialization: (a) by assuring, through the establishment of adequate support structure, and the creation and promotion of an...
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...1. Ad hoc (for a particular purpose/temporary) The selection of these five candidates has been done on an ad hoc basis. 2. Bona fide (genuine/real) It is important to prove yourself as bona fide citizen of the country to apply for a passport. 3. Bon voyage (good journey) He went to the airport to bid his friend bon voyage. 4. Elite (a group of powerful/talented people) Our cultural program will attract the elite of the city. 5. Entrepreneur (a person who sets up a business) The Government is providing lot of facilities to young entrepreneurs. 6. Modus operandi (a particular way of doing something) The police took a long time to understand the modus operandi of the criminal. 7. Post mortem (examination after death) The body of the accident victim was sent for post mortem. 8. Per capita (per head) The per capita income in India is still very low. 9. Per annum (per year) The new business is earning a profit of ten million per annum. 10. Millennium (a period of 100 years) Such news is heard once in a millennium. 11. Resume (curriculum vitae) One of the essentials while applying for a job is to prepare a good resume. 12. Vice versa (in the opposite way) We want to translate our literature from French to English and vice versa. 13. Ditto (the same) She looks ditto like her brother and even acts like him. 14. Finesse (delicate skill in guiding relations between people) She is famous for her finesse among her friends. 15. Décor (style of decoration) I was highly impressed...
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...Evaluating Business Communication BCOM/230 During week four, our Learning Team was assigned with writing several business communication reports to several different levels of management within the organization. There was a communication from the Accountant Manager to the CEO, Staff Accountant to peer, Staff Accountant to Sales Manager and Accountant Manager to the Ad Hoc Committee. In the communication from the Accountant Manager to the CEO, the message was conveyed appropriately, the communication was sent in a formal report, which was appropriate for the audience, the communication was appropriate level, the leadership style affected the communication, and the communication was ethically sound and did not share more information than needed. All communications in the report sent relayed the intended messages very well. However, the communication from the Accountant Manager to the CEO is a great example of a formal communication. At first, the communication was going to be sent as a memo, but after careful consideration, a formal report was created instead. This was the best form of communication sent to the CEO due to being the appropriate level for his position within the company. The report was written using very good word choices for the audience. There was not a lot of accounting jargon used or the use of overly big words. The report was well worded for anyone at any reading level to have read. However, well written the report could have had some visible numbers to...
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...Steps for Writing Critiques (from Behrens and Rosen’s Writing and Reading Across the Curriculum, 12th Edition) 1. Introduce. Introduce both the passage under analysis and the author. State the author’s main argument and the point(s) you intend to make about it. Provide background information to help readers understand the relevance of the passage. This background information may include one or more of the following: * an explanation of why the subject is of current interest * a reference to a possible controversy surrounding the subject of the passage or the passage itself * biographical information about the author * an account of the circumstances under which the passage was written * a reference to the intended audience of the passage 2. Summarize. Summarize the author’s main points, making sure to state the author’s purpose for writing. 3. Assess the presentation. Evaluate the validity of the author’s presentation, distinct from your points of agreement or disagreement. Comment on the author’s success in achieving his or her purpose, by reviewing three or four specific points. Base you review on one or more of the following criteria: * Is the information accurate? * Is the information significant? * Has the author defined terms clearly? * Has the author used and interpreted information fairly? * Has the author argued logically? 4. Respond to the presentation. NOW you can respond to the author’s views. With...
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...staff, processes, equipment * The position, size and number of other facilities not belonging to the delivery system * The number of other requirements (entrances, exits, …, elevators) * The space that will be allocated to the above areas Must also be defined: * The steps involved in delivering products or services * The followed sequence * The process routes (Space restrictions must be considered) The features of good layouts * System flow charting * Use of space * Use of equipment * Cost of movement * Health and safety * Aesthetics and the quality of the working environment * Communications * Image and brand Designing Fixed Position Layouts Layout decisions are often made on an ad hoc basis, which reflects the current conditions of the task and situation. Uncertainty factors within layout decisions: * Delays in material shipments * Design alterations...
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... well, never mind that. When are you going to pay me for that bet? Moe : When it rains cats and dogs. [rhetorical analogy] Mack : You mean when you actually take a shower? [rhetorical analogy] You know I won that bet fair and square. A bet is a bet, now give me my $20. Moe : You , I and everyone else who watched the fight knows he was drunk when he got in the ring. Or were you drunk when you watched it? [rhetorical question] Mack : Moe, pay me already. Why you making such a huge problem? It’s only $20. [rhetorical question] Moe : I don’t know about you, but $20 is a lot nowadays, especially how the economy’s going. [circumstantial ad hominem] Mack : Good god, man! [hyperbole] How much is too much for you? [line-drawing fallacy] Jest yesterday you were bragging how the boss gave you a bonus [inconsistency ad hominem]. Moe : I never said such thing! Mack : Yes, you did. Moe : What proof do you have? [misplacing burden of proof] Mack : My memory is like the memory of an elephant. [hyperbole] Moe : Then why couldn’t you remember your wife’s birthday? Mack : That was one time! [question begging] Moe : Yeah well, if I pay you back, Jack would come to me and ask for his money and then Joe will come asking for his money and then that kid I borrowed that quarter from will track me down and ask for his quarter back. [slippery slope] Next thing you know, I’m living in a newspaper fort! [hyperbole] Mack : When will you pay me back then? Moe : Ask me when I get...
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