...Salma Dahbi MKT 5305 December 2nd, 2015 Nike Football: World Cup 2010 South Africa Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this significant and profitable international market. As a matter of fact, the football market analysis has showed that the demand of football products gets quite preeminent with time. The following article points out to the different marketing strategies used by Nike to stay at the peak of the market concerning their varying types of football products, as well as it displays, in details, Nike’s 2010 Football World Cup campaign. Moreover, the case study in hand reflects the background of Nike and how its industry operates. It also shed light on the issues that the company had to deal with all through the 2010 World Cup campaign. Next, it analyzes how Nike is positioned in the market, and how the company is conducting itself as regards to its competitors...
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...Project Ambush MARKETING Programme: PGDM/Term-II/Sec-B Batch: (2011-13) Course Title : Marketing Management (MM-I) Course Code : C-203 Submitted to: Prof. Subhamay Panda By: Name : Anumita Adhikari Roll No. : 11DM066 Name : Spandan Mitra Roll No. : 11DM076 Name : Kaibalya Prasad Mallick Roll No. : 11DM086 Name : Wasim Akhtar Roll...
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...LSD 209 final exam Click Link Below To Buy: http://hwaid.com/shop/2352/ Question 1 of 30 2.5/ 2.5 Points The case of Cohen v. Brown University stands for which of the following? A.Cutting two men's and two women's teams complies with Title IX. B.Cutting two men's and two women's teams violates Title IX because of the underrepresentation of female athletes. C.Cutting two men's and two women's teams is justified because Brown University loses money on its athletic program. D.a and b Question 2 of 30 2.5/ 2.5 Points Can a school be liable for quid pro quo sexual harassment if the following occurs?: The athletic director tells a student that in return for staying on the team, that student must submit to sexual advances. A.Yes B.No Question 3 of 30 2.5/ 2.5 Points Which of the following trademarks would receive the strongest protection? A.a professional team's logo B.a college logo C.the Olympic symbol D.a commercial product such as a soft drink Question 4 of 30 2.5/ 2.5 Points "Trademark law" is the legal term for a word, name, symbol, or device that an organization uses to identify and distinguish its services from the services of another organization and to indicate the source of the service. A. True B. False Question 5 of 30 2.5/ 2.5 Points What type of things do sports organizations seek patent protection for? A.equipment B.apparel designs C.styles of play D.All of the above Question 6 of 30 2.5/ 2.5 Points What federal law prohibits...
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...511-060 Nike Football: World Cup 2010 South Africa Nike Football revenue had grown from $40 million in 1994 to more than $1 billion in 2008. In just under 15 years, it had reached a sales level that took some of its competitors over 50 years to achieve. Although not the end goal, the 2010 World Cup was another unique moment in time for Nike to create separation between the company and its competitors. Edwards knew he had to seize this opportunity and pull his team together to deliver a campaign focused on delivering innovative products and compelling consumer experiences. Creating deep consumer connections during the World Cup would be vital for fueling continued growth for Nike football in the years ahead. Football and the FIFA World Cup Some people believe football is a matter of life and death . . . I assure you, it is much more serious than that. — Bill Shankly, Scottish footballer and legendary Liverpool Manager1 Football was a game played between two teams of 11 players each, 10 field players and a goalkeeper per team. The game lasted 90 minutes, consisting of two 45-minute halves of running time. It was played with a round ball, on a rectangular grass field (often referred to as the “pitch”) with a goal on either end. Excluding the goalkeeper, the ball was controlled only with the feet, legs, torso and head (the use of hands or arms was prohibited) and the team scoring the most goals by the end of the game was the winner. Football was the most popular...
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...Adidas nike case study - Document Transcript 1. VS1 2. A COMPARITIVE ANALYSIS OF MARKETINGSTRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERSANUPAMA VENU 09014CLAES JOTORP 09126DEEPAK TUSHIR 09032GUSTAV TENERZ 09128SAIRAM KRISHNAN 09088SANJAY SHARMA 09090SUNANDA SURESH 09112 2 3. INDEX1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3.1.PORTER S FIVE FORCES 1.4. PREDICTION FOR 2009-2010 1.5. THE COMPANY AND MAJOR PRODUCT LINES 1.5.1.BRIEF HISTORY OF COMPANY 1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS2. MARKETING STRATERGY 2.1. CUSTOMERS 2.2. COMPETITORS 2.3. COLLABORATORS 2.4. COMPANY 2.5. CONTEXT 2.5.1.TECHNOLOGY 2.5.2.SOCIO CULTURAL 2.5.3.ECONOMIC3. SEGMENTATION, TARGETING, POSITIONING 3.1. MARKET SEGMENTATION 3.2. SEGMENTS TARGETED 3.3. POD S AND POP S 3.4. VALUE PROPOSITION 3.5. POSITIOING 3.6. EVOLUTION AS A BRAND4. MARKETING MIX 4.1. PRODUCT 4.2. PLACE 4.3. PRICING 4.4. PROMOTION5. ANALYSIS REPORT 5.1. CUSTOMER SURVEY 5.2. MARKETING STRATERGIES 5.3. PORTER S GENERIC STRATERGIES 5.4. CREATING VALUE 5.5. CAPTURING VALUE 5.6. SUSTAINING VALUE6. REFERENCES 3 4. INTRODUCTIONBrief Analysis of IndustrySport is an integral part of modern contemporary society. Sport has always been associatedwith discipline, dedication and perfection and hence sportsmen have always...
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...Using one specific company that you are familiar, examine the actual and potential impacts of globalisation on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to the impacts you have identified. 1. INTRODUCTION Globalisation is a word that is frequently being used by everyone, from politicians to businessmen and is often referred to closely united economies worldwide, with products, people and money moving easily; in greater volume and value throughout the world. It can be defined as “the process of transformation of local phenomena into global ones. It can be described as the process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, sociocultural and political forces.” (Wall, Minocha and Rees, 2010, pg 14) Under the economist’s view point, globalisation focuses on: - • Growth of international trade • Increase in international capital flows • The developing control of multi-national company’s (MNCs) into the domestic and global markets Globalisation is not new, but is “a product of the industrial revolution. Britain grew rich in the 19th century as the first global economic superpower,” (BBC, 2011) due to its greater manufacturing technology and improved global communications such as steamships and railroads. However the possibility speed and scale of globalisation...
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...1. What is adidas corporate strategy? Was there... 1. What is adidas corporate strategy? Was there a common strategic approach utilied in managing the company's lineup of sporting goods businesses prior to its 2005-2006 restructuring? 2. Did the restructuring undertaken in 2005 and 2006 make sense? Does it appear that the acquisition of Reebok International will produce higher returns for shareholder? What strategic actions should adidas's top management initiate ti improve the company's financial and market performance now that restructuring is complete? Expert Answer Thanks for the question. Adidas' corporate strategy now focuses on basketball, football, running, and training and keeps their product line to style and performance. Prior to restructuring in 2005-2006, Adidas had branched out into too many areas and gave less focus on product specialization. Competitors such as Nike gained market on Adidas as a result. The restructuring in 2005 did make sense because it enabled Adidas to sell certain business divisions that were not profitable. This coupled with Adidas' acquisition of Reebok and the return to it's core focuses has allowed shareholders to see positive results as well as Adidas gaing market share back from Nike. The strategic actions that Adidas' top management should emplement now are to continue the core competencies approach and focus on what works for them as opposed to branching out into other areas. ...
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...There currently are two main types of outsourcing: traditional and Greenfield 1. Traditional outsourcing is all about employees at the company ceasing to do their jobs and the outside service provider presents these services. In the IT management data centers and networks could be examples of traditional outsourcing (Robbins,34). 2. Greenfield outsourcing is all about is the corporate change without hiring any external employees or service providers. In other words, the company like Nike in our case may hire independent contractors or startup companies to provide some services that the company did not do inhouse (Caroselli, 113). The following essay will speak about the NIKE company and its outsourcing business practices that although proved to be very profitable for Nike at some point of time would attract international attention with respect to the ethics involved in the corporate management, working conditions and compensation. According to corporate website (www.nike.com) Nike, Inc. is principally engaged in the personal design, development and worldwide marketing of stylish fashionable footwear, apparel, equipment and accessory products. The Company is a seller of athletic footwear and athletic apparel worldwide. Nike sells its products to approximately 18,000 retail accounts in the United States alone and through a mix of numerous independent distributors, licensees and subsidiaries in approximately 140 countries worldwide. Virtually all of its products are manufactured...
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...Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Instructor’s Name: Nell Walker Instructor’s Name: Nell Walker NIKE, INC. NIKE, INC. BADM 180 - Final Product BADM 180 - Final Product Table of Contents Executive Summary 3 Overview 4 Situation Analysis 6 -Management Analysis 6 -Marketing Analysis 8 -Financials 10 -Summary 15 Works Cited 17 Appendix 37 -Quick Questions 37 -Drafts 38 -Internet Research 46 -Annual Report 47 Executive Summary NIKE, Inc. is the largest seller of athletic footwear and apparel in the world. We employ more than 33,000 people globally, including more than 5,500 at our worldwide headquarters in Beaverton, Oregon. We sell products in more than 180 countries around the globe. Nike brand designs and sells products in three main product lines — footwear, apparel and equipment. The products are manufactured in approximately...
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...10 adidas Group Worldwide 66 Major Sporting Events 2014 67 Group Strategy 68 Global Sales Strategy 72 Global Brands Strategy 77 Other Businesses Strategy 86 Global Operations 94 Research and Development 99 Employees105 Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China 10 adidas Group China, Shanghai, China 11 adidas Group Japan, Tokyo, Japan 5 adidas Group Latin...
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...MQM 385 Summer 2008 Under Armour Strategic Analysis Team 2: Paul Huston. Ryan Marchand. Eric Webster. Rachel Eberle. Irén Ganèva. Lamar Wooley. Margaret Kobel. Table of Contents Executive Summary ___________________________________________________________2 External Analysis _____________________________________________________________3 Value Chain…………..…………………………………………………………………….3 Key Success Factors ……………………………………………………………………...7 Porter’s 5 Forces ……………...……………………………………………...…………..9 External Analysis Conclusion …………………………………………………………...12 Opportunities in the environment …………………………………………….....12 Threats from the environment …………………………………………………...14 Internal Analysis_____________________________________________________________16 Financials & Cash Flow Analysis ………………………………………………………16 Cash Position ……………………………………………………………………16 Financial Indicators ……………………………………………………………..16 Cash Flow ……………………………………………………………………….16 Internal Analysis Conclusions …………………………………………………….…….17 Strengths ………………………………………………………………………...17 Weaknesses ……………………………………………………………………..17 Competitive Strategies ________________________________________________________19 Current Corporate Strategy ….………………………………………………………..19 Integration position ……………………………………………………………...20 Diversification position …………………………………………………………21 Current Business Strategy ….…………………………………………………………23 Product positioning ………………………………………...………...…………23 Current Functional Strategy …….…...
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...FSPA Sporting Goods Report CENTRAL EUROPE The third of the FSPA European Sports Research projects is the Central European Report, covering the larger 5 countries France, Italy, Austria, Switzerland and Germany and consisting of 4 volumes: Executive Summary – GERMANY Contact the FSPA: Tel: Fax: E-mail: Web: +44 (0) 2476 414999 x207 +44 (0) 2476 414990 milly@sportsandplay.com www.sportsandplay.com Executive Summary THE SPORTS GOODS MARKET IN CENTRAL EUROPE Volume 4: GERMANY 376 pages of English text and charts on the largest sporting goods market in Europe Case studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and Switzerland Overview and highlights of the German report Located in the centre of Europe, Germany has been one of the few founding member states of the European Communities, later known as the European Union. The early membership has eased the supply chain from important ports. Thanks also to the fact that Germany has the largest population of any European country west of Russia, it has been the place on the...
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...disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Table of Contents Executive Summary 4 Company Description 6 The Origin of Nike, Inc. 6 Today’s Nike 7 Mission and Goals 8 Core competencies 10 Situation Analysis 11 Macro-Level External Environmental Factors 11 Competitive Environmental factors 12 SWOT Analysis 15 Competitors 16 Reebok 16 Adidas 17 Puma 17 Target Market 19 Segmentation 19 Target Marketing 19 Marketing Mix 20 Product Strategy 20 Distribution Strategy 21 Promotion Strategy 21 Pricing Strategy 24 Customer Relationship Management 24 Budget and Monitoring 26 Summary and Conclusions 28 List of References 30 EXECUTIVE SUMMARY Nike is a leader in sportswear providing high quality innovative products. Our mission is to continue pushing boundaries with innovation thinking and product development. We create products for...
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...Issues………………………………………………………………………..P.9 Problems…………………………………………………………………………….P.10 Income Statements………………………………………………………………….P.11 Ration Analysis……………………………………………………………………..P.12-16 Work Cited…………………………………………………………………………P.17 Conclusion………………………………………………………………………….P.18 Worked Cited………………………………………………………………………P.19 Brief History One of the biggest name in American sports clothing and accessories is Under Armour. This company focuses on providing hi-tech sportswear for professional athletes, but they also have a large range of sportswear and casual apparel for others. Kevin Plank founder and CEO of Under Armour, he first carne up with the ideas for Under Armour in 1995. Plank was the special teams' captain on the University of Maryland football team. He noticed after every game him and his teammate cotton T-shirt were heavily soaked in sweat. He told himself "there has to be something better". He also noticed that his synthetic fabric short in wore in practice stay dry. After graduation from Maryland, Plank set out to corne with a product that sports have never seen before. On a trip to New York City famous garment district for fabric samples, Plank create is first prototype. The first prototype he created was given to old teammates at Maryland and friends who now plays in the NFL. The feedbacks that he received, prompt he to create a better product. He went back to work and quickly carne up with a revolutionary new T-shirt made from microfibers that wicked moisture and kept...
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...contents Detailed Timeline 3 Business and Corporate Level Planning 4 Brief Summary of the Company Situation in their Competitive Environment, Issues they Face and Clear Problem Statement to Analyze 6 Key Leadership 8 Types of innovation and Evidence of Entrepreneurship 10 Global Presence and Effects 11 Ethics - Examples of Social Consciousness/Corporate Social Responsibility 12 Responsible Wealth Creation 14 Engagement and Plan Alignment & Corporate Culture 15 Wild Card 16 Internal Analysis 17 External Analysis 20 SWOT Analysis 24 Recommendation 27 Bibliography 33 Appendix 37 Team Member Roles 46 Detailed Timeline It all started in 1995 when Kevin Plank, the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and filled with sweat (Under Armour, 2012). “There has to be something better,” he believed (Under Armour, 2012). That statement soon launched the performance apparel industry (Under Armour, 2012). That statement also became Under Armour’s generic strategy, which was to develop a better product than there was in the market. While Plank was perfecting his t-shirt after he graduated, he needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC (Under Armour, 2012). In 1996, Kevin Plank founded Under Armour (Funding Universe)....
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