ADMS 2511 Session 6, Ogly Company (1 of 2 pages), Answer Sheet. Please print your names below:

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Ogly Company produces baking and cooking equipment that is sold around the world and used by restaurants and bakeries. In addition, it produces parts that are sold to distributors who maintain and service the many different types of ovens and fryers. Some distributors are also authorized sales representatives who sell Ogly products. Ogly sells a large variety of parts by means of its inter-organizational information system (IOS), based upon an extranet. The company web site lists products and their prices. Distributors order the products via the extranet, can check the status of their order and also make payments via the secure services offered. Ogly also has a public portion to its web site, which can be searched by the general public. On these web pages, individuals and organizations can locate the distributor nearest them to help them service their existing baking and cooking equipment or buy new equipment. If a customer wants to sell used equipment, they can take it to a distributor, who will have it listed on the Ogly web site for resale. Ogly’s web site is friendly to small processors (such as personal digital assistants and smart phones). This means that both a full version of the web site is available, as well as a less-memory intensive version that can be used on hand-held devices.

Required:
A) For the following three e-commerce business models, describe the business model, and explain how Ogly Company could use the business model. Use the table provided. * Online auction * Product customization * Membership

Refer to: Overview of