...THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY BY LUNGAZO CONCEPTA REG. NO. 07/K/2882/EXT A RESEARCH REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DEGREE OF BACHELOR OF COMMERCE OF MAKERERE UNIVERSITY. JULY 2011 DECLARATION I hereby declare that this project is my original work and it has not been submitted in this form or any other form to this or any other institution for examination purposes. Any quotation made has been referenced accordingly. Author Signature ………………………………… Date………. /…........./………. LUNGAZO CONCEPTA APPROVAL This project has been submitted for examination with my approval as the University candidate supervisor Signature ……………………………………… Date………/…..…../………. MS. JAMIAH MAYANJA DEDICATION I wish to dedicate this project to my beloved son Elvis Kipkorir for his motivation,Mr Philip kibet , my parents and my supervisor for the guidance she has accorded me. Above all I do thank almighty God for his love and grace. ACKNOWLEDGEMENT I wish to thank the almighty God for keeping me alive and providing me with wisdom, capacity and courage to go through the four year course successfully. I appreciate and also humbled to give my special thanks to my supervisor Ms. Jamiah Mayanja. Thank you for your guidance, advice and time you accorded to me during the completion of...
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...games especially on android platform. 1. Target to run your first campaign within same month your app goes live. This makes the most impact as apps are well featured in strategic places on the appstore within the first month of launch. 2. Be dynamic, do not just set up the campaign and leave it, watch it and make corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...INTRODUCTION India is socially conservative and most of the people have a narrow mind set and advertisements like Anouk helps people to come out of the closet and conservative thoughts of the society. Homosexuality is always been a serious topic in our vast and diverse country even though the judiciary system has not given the LGBT community their entire rights as compared to the heterosexuals but however there are some people in our country who are ready to accept the new culture and involved in spreading the message that there is nothing wrong to be a homosexual. In United States the advertisements are common but in its illegal. Earlier the lower court in India declared LGBT as unconstitutional but supreme court two years ago restrained the ban. Myntra launched its new digital campaign which is called “Bold is Beautiful” for the ethnic brand Anouk. This TV commercial caught lot of attention and sparked controversies all over the country. Fastrack also has been airing many bold commercials from the beginning which tries to change the mindset of the people. Their latest commercial The Closet which shows two girls coming of the closet and this commercial coveys a message that one has to be brave and come out in the society and getting scared of the people of the society There are many other advertisements like FASTRACK,...
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...Transfer line layout : For high volume products and of standard nature Other Layout Formats * Flexing process layouts to reflect varying levels of demand Examples: car assembly plants, bank and post office layouts, fast food restaurants process layouts) * Flexible office layouts Impact of IT on Delivery systems and layouts * Automated Banking * Call centres Detailed Layout Design Decision making about: * The position of staff, processes, equipment * The position, size and number of other facilities not belonging to the delivery system * The number of other requirements (entrances, exits, …, elevators) * The space that will be allocated to the above areas Must also be defined: * The steps involved in delivering products or services * The followed sequence * The process routes (Space restrictions must be considered) The features of good layouts * System flow charting * Use of space * Use of equipment * Cost of movement * Health and safety * Aesthetics and the quality of the working environment * Communications * Image and brand Designing Fixed Position Layouts Layout decisions are often made on an ad hoc basis, which reflects the current conditions of the task and situation. Uncertainty factors within layout decisions: * Delays in material shipments * Design alterations...
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...of the decreasing UK government’s R&D expenditures with IS-LM and AS-AD models. First of all we will explain the effect of decreasing UK government’s R&D expenditures with IS-LM model. IS-LM curve is a macroeconomic model that graphically represents two intersecting curves. It focuses short run relationship between output and interest rate in the goods and financial markets. The IS curve is downward sloping and LM curve is upward sloping. If government decreases the spendings IS curve shifts left. Both output and interest rates decrease in the economy. LM curve doesn’t shift. If we look which way the investment change in the short run, it has different dimensions. Initially when government expenditures decreases cause decrease in output or income. So it can reduce the investment. In the second place decreasing government expenditures may lead to decrease in interest rates. Lower interest rates would make borrowing cheaper and should encourage firms or governments to invest. That’s why investment may increase. In our case we have seen that decreasing UK Government’s R&D expenditures cause both government and business investment fell. In summary according to the news about decreasing UK’s R&D spendings has negative effect in British economy. Secondly we will express the impact of UK Government’s decreasing spendings of R&D which is a government expenditure with AS-AD model. The AD–AS(aggregate demand–aggregate supply model) which is based on the Keynes’s...
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...INFORMATION TECHNOLOGY RISK WARNING SIGNS Information technology has become an integral part of the business. As a result, information technology risks are not simply those that relate to the technology but are broader business issues that demand more complete business solutions. |“Warnings Signs” | |Does It | |To Look For |Description of “Warning Signs” |Exist? | | | | | |Major Changes in |Conversions to new information systems, migration to a new technology platform (e.g., change in | | |Information Systems |primary computer or network vendor, moving to client-server systems, or distributing programs and | | |or Technologies |data to portable computers), or even changes in key information systems personnel all entail some level ...
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...You are in a restaurant and there is a woman there with six kids of different ages. You automatically think that she is obviously on welfare to support all those children. By making assumptions about her situation, you have just stereotyped her. Stereotyping is when you associate a person with a certain category or group of people based on fallacious arguments (Mosser, 2011, 4.1). As humans, we fall victim to being stereotyped without even knowing it. Sometimes it can be blatant, liken if you hear someone speaking derogatory about you, or you feel the unwanted stares from others. But what we don’t realize is that when we commit these fallacies, we run the risk of hurting the very people we are stereotyping. The stereotypes that we encounter in our everyday lives can have lasting effects on ourselves as well as those around us. As an African American woman in charge of a successful business operation, I am a walking stereotype. A typical stereotype that I face every day is that I am a woman, and as such, am incapable of running a business. Now, unlike the women in the article, “Stereotyping Has Lasting Negative Effect” by April Kemick (2010), I never let peoples’ stereotypical implications affect my success. The article goes on to show that women who are stereotyped are irrational, aggressive, and suffer an inability to focus (Kemick, 2010). The type of fallacious argument used here would be hasty generalization. As with most fallacious arguments, hasty generalizations occur...
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...What killed the dinosaurs Introduction: It is one of the greatest puzzles in paleontology. For more than 150 million years, dinosaurs rule the Earth. They were so successful than other animals groups, mammals included, had little change of taking over. Then, 65 million years ago, the dinosaurs disappeared from the world altogether. Did they meet a quick and catastrophic end, or did they fade away gradually? What happened 65 million years ago? In the search for answers to what killed the dinosaurs at the end of the Cretaceous Period in the Mesozoic Era, scientists have looked beyond fossils. Geological evidence also holds clues and has led to many hypotheses, working explanations, of how dinosaurs may have become extinct. The extinction mystery is far from a simple “whodunit.” The same piece of evidence is sometimes subject to multiple interpretations. And, as yet, there is no obvious answer, no piece of evidence that strongly supports only one hypothesis while showing that all others are incorrect. So what do we know about dinosaur extinction, and how do we know it. Evidence: Scientific evidence and observations are the building blocks of hypotheses. At first the same evidence and observations may support different hypotheses. As more evidence becomes available, some hypotheses are proven, others are disproved, and new ones are formed. Hypotheses: A dinosaur extinction hypothesis is a testable statement describing...
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...Research NV (“VITO”), Boeretang 200, BE-2400 Mol, Register of Legal Entities VAT BE 0244.195.916. Table of Contents TABLE OF CONTENTS Table of Contents ________________________________________________________________ 3 List of Figures ___________________________________________________________________ 4 List of Tables ____________________________________________________________________ 5 CHAPTER 1 CHAPTER 2 2.1. 2.2. 2.3. Introduction ________________________________________________________ 7 Definition of goal and scope ___________________________________________ 9 9 9 10 Introduction Goal definition Scope definition CHAPTER 3 CHAPTER 4 4.1. Life cycle data inventory _____________________________________________ 15 life cycle impact assessment __________________________________________ 19 19 LCIA methodology 4.2. Environmental profiles of starch products 20 4.2.1. Environmental profile of native starches _________________________________ 20 4.2.2. Environmental profile of liquid glucose (including Glucose and Fructose syrups) __ 20 4.3. Carbon uptake 21 4.4. sensitivity analyses 22 4.4.1. sensitivity analysis for electricity _______________________________________ 22 4.4.2. sensitivity analysis for agricultural data __________________________________ 22 4.4.3. sensitivity analysis for infrastructure ____________________________________ 23 CHAPTER 5 5.1. 5.2. SUMMARY_________________________________________________________ 25 25 27...
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...and SEAL: social, emotional, aspects of learning. I will then look at how the school incorporates aspects of faith within the context of children’s daily learning. The school incorporates other initiatives; however, I believe the aforementioned three to be the most relevant to the school’s aims and pivotal to their continued improvement. I will incorporate other sources of information which will include educational literature, publications, government documents, reports, theories and concepts. I have gathered evidence through independent observation and discussion with the class teacher in order to understand more about the impact of holistic needs on children. During my time at school A, I have utilised observation of children to understand how impacts take effect in different contexts. To conclude, I will identify implications that potentially could impact my future development as a...
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...Biology Current Events Assignment Omar Patel May 6th, 2014 Scientists Discover Cosmic Factory for Making Building Blocks of Life September, 15, 3013 Zita Martins, Mark C. Price, Nir Goldman, Mark A. Sephton & Mark J. Burchell http://phys.org/news/2013-09-scientists-cosmic-factory-blocks-life.html In the article it states that when icy comets collide into a planet, amino acids are created. These are the building blocks of life and from the amino acids. This means that amino acids can be created anywhere in the world with these conditions. The article also states that a couple of moons of Saturn have the perfect environment for creating amino acids if a comet hits them. The researchers stated that the comets crash into the ground, which create shockwaves that create amino acids. The scientists figured this out by using a special gun that replicates the crash of a comet. This article is related to science/biology because it helps us understand how life first formed on Earth. I think this discovery will benefit everyone around the world equally because a common question usually asked is how the world was created in a scientific sense. Scientists will be very happy with this information because it would help them keep researching for ideas to satisfy peoples questions related to this topic. Sep. 15, 2013 — Scientists have discovered a 'cosmic factory' for producing the building blocks of life, amino acids, in research published today in the journal Nature Geoscience...
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...The Impact of Glass Technology Nowadays technology was developed extremely fast. From dekstop, now we have laptop, from smartphone now we have Glass technology. What is Glass technology? Basicly it’s like smartphone but you use a glasses to control almost everything you need in smartphone and it doesn’t required other device but can connected with your other devices. Firstly, Glass technology innovated by Google Inc. Which called Google glass. They’re realized that people needs technology which more effective, efficient,and off course have to be simple thing. From that idea they try to move smartphone technology into a glasses. By use this glasses you can schedule your day easier to manage your time because you know what already done and what will you do later. You can snap what you see and share it to your friends and community. You can still connected with people and make a conversation even video call. Make phone calls, sms, emails though Google Glass, no smartphone required. Keep your calendar events, information, contacts updated on Glass. Easier navigation and maps will be provided through Glass. Glass will make you look hi-tech and updated on technology and create an impressive impact on people. However, every thing have negative impact. What we know is with this technology, Glass might give you a ‘nerdy’ look that might create clumsiness among people nowadays. No indication while clicking pictures (like pointing the camera) which almost sounds like a hidden camera...
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