... Doctoral programme: A doctoral programme is a research-related programme of higher education study that follows a higher education degree and leads to a doctoral degree offered by higher education institution or, in those Member States where this is in accordance with national legislation and practice, by a research organisation. Doctoral programme at Alliance University School of Business: • The Doctoral Degree Program (Ph. D.) offered by Alliance University School of Business balances solid grounding in the fundamentals of the discipline with the flexibility to combine and create new knowledge that is derived from a doctoral student's research interest. • Doctoral students are expected to pursue academically rigorous coursework and work independently on a research topic that develops and leads to the completion of a doctoral dissertation. • Doctoral students will be part of an intellectually-stimulating and demanding environment that requires participation in seminars, interactive discussions and workshops, which are delivered by research scholars, faculty and experts from the respective areas. • Doctoral students are encouraged to develop original ideas, collaborate on research projects, and present their work at major national and international conferences. Areas for Research: The doctoral study at the School of Business is offered in the following areas of specialization: • Marketing • Finance • Organization, Leadership & Human...
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...PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. At the end of the semester, students should be able to identify and explain the important concepts in marketing. Moreover, students will also be prepared to study more advanced issues in marketing in the following semesters. The course covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student will be able to: • • Recognize the roles of marketing in business activities Understand basic marketing concepts such as customer behavior, segmentation, marketing research, marketing mix, etc and the principles used in developing marketing programs in...
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...as a vital factors and cleaning effectiveness is another important factor. The consumer product proposal will not work if the company change the price to 1.5 X the price for eco-friendly aspect since the customers are sensitive to increase the price. In addition, the eco-friendly will not motivate or the least influential a purchasing behavior decision. In other words, I would like to suggest that company should keep the price stable and better to develop a private label as a new product line. Relate to Maslow ‘s Hierarchy of needs , we can says that customer purchasing behavior is a physiological needs, food, water and shelter, as a simple need. They care less about quality of product if compared by the efficacy. Moreover, they should expanding to other retailer like advanced auto parts and website for online sales either because customer purchasing behavior are changed due to technology advanced and world wide global network. From the study of the commercial products proposal, the crucial factor is the price and to expand the market the company should get into healthcare sector. On the other hand, the product repackaging lead to increase the price, the company should be aware since the new target market like hospital and nursing homes are sensitive to the price as well based on survey research. Furthermore, other than change the package i think we should do more research. Due to our target is price sensitive, based on win-win situation we should set up the price to satisfy...
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...MARKETING (WH) {MKTG} L/R 101. Introduction to Marketing. (C) Niedermeier. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research. 212. (MKTG756) Marketing Research. (C) Shen, Eliashberg. Prerequisite(s): MKTG 101, STAT 101. Students are highly encouraged to take statistics in the semester immediately preceding this course. This course examines the role of marketing research in the formulation and solution of marketing problems, and the development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods...
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...being provided to the students to meet specific subject related queries. It is defined as a tutoring practice, which provides support to the students in solving particular subject related queries. Apart from this, this makes the learning process easy for the students through providing ready to learn or tailor made notes and helps in solving specific subject problems. Basically, academic assistance is the new method of tutoring by a large number of institutions to facilitate the students in their studies. Academic assistance encompasses all types of subjects from English to Management. In the academic content development, a number of subjects such as business studies, marketing, accounting and financial management, operations management, qualitative techniques, history, science, statistics, dissertation and its proposal development, human resources and organizational behaviour are covered. In pertinent to the given subjects, academic assistance is a kind of help provided to the students in developing particular topic related subjects content. Academic assistance is not only limited to provide a notes specific to subjects, but also it covers a full helps in completing the project steps such as authentic data collection and then presentation. As a service provider, we are providing academic assistance to all grades of students including school, college and Phd students. Our professional subject writers provide you a tailor made content and helps pertinent to the subject query. ...
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...Staying Competitive: Hewlett-Packard Company Jonette L. Pearson Professor Ronna Campbell, Instructor BUS505 – Business Strategies & Proposals July 29, 2012 Staying Competitive. The Hewlett-Packard Company (HP) was founded in 1939 and is headquartered in Palo Alto, California. The company provides products, technologies, solutions and services to individual customers, businesses and large enterprise worldwide. Hewlett-Packard Company exists as the world’s largest information technology corporation, and is known worldwide for its personal computers, printers, high-end servers, and management network (SourceWatch, 2012). Hewlett-Packard has developed some interesting insights on how they work with customers and how they stay updated on current and future product requirements. To find out what their customers want and why they want it, the company sometimes conduct a simple “launch and learn” where they try something out to see how the customer responds to it. HP is fortunate to have an enormous amount of engineers, product managers and other technical experts who assist in product manufacturing and work diligently to make sure that the product design is feature-rich and simple to use. The employees also know a great deal about the customers and consistently look for ways to improve upon the ‘product experience’...
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...How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Business Research Methods UO5115C Hemis Number: 440759 Degree: Marketing BA (Hons) Seminar Tutor: Kajal Sharma Title How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Research Statement The aim of this research is to investigate how women feel about themselves and their body images since Dove’s marketing campaign “Real Beauty”. Women in the media are perceived a certain way and since the marketing campaign have ordinary women changed their opinions on how they see celebrities. Rationale and Research Questions 81% of women in the United States agree that “…the media and advertising set an unrealistic standard of beauty that most women can never achieve”. Body confidence has been a serious issue with women due to how women celebrities look in magazines. Perfect skin, flawless and slim is seen as a way all women are expected to look, but a majority of this is down to airbrushing and advanced computer technology. (2004) Dove created a marketing campaign to show women they can be happy no matter what size they are, and have taught women of all ages that women in the media have an easier access to tools to make them look a certain way, and they should not feel the need to conform to this. For this research, a more in depth analysis of how...
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...Strategies in Overcoming National or Industrial Marketing Barriers Table of Contents Introduction 3 1.1 Research context 3 1.2 Research aim & objectives 4 1.3 Research questions 4 1.4 Significance of the research 4 1.5 Structure of the dissertation 5 Literature review 6 2.1 Concept of marketing barrier 6 2.2 Concept and nature of green barriers 7 2.3 Influences of trade green barriers to international marketing 8 2.4 Reasons of encountering green marketing barriers 9 2.5 Strategies of overcoming national and industrial marketing & green barriers 10 Methodology 12 3.1 Justification of research method 12 3.2 Documentary analysis method 12 3.3 Case study analysis method 13 3.4 Ethical consideration in research methods 13 Conclusion 14 Introduction 1.1 Research context The sustainable development of social economy has become the world focus. With intensification of economic globalization and trade liberalization, the national and industrial barriers as the protection methods have been reduced. The major trade partners such as Europe, the US, Japan, Singapore have made stricter requirements and standards for market entry and imports. This has given rise to the product of marketing barriers or green barriers. In the meantime, the dependence on foreign trade and on the international market has strengthened the competition of different industries. Thus, the companies should construct the marketing strategies catering to its own features and...
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...Module Code(s) | Co-Requisite Module Code(s) | Last Revision Date | ECTS Credits | | | | | | | TFRM9001 (2011-12) Research Methods for Masters Thesis | TFRM9001 (2011-12) Research Methods for Masters Thesis | | 30 | | | | | | Contact Hours | Max Class Size | Duration | Date approved | Approved Checked | | | 1 Semester | | | | School of delivery: School of Hospitality Management & Tourism | | Author: Jennifer Lawlor Geraldine Gorham | Description: This module facilitates postgraduate students to undertake and complete an independent investigation in a research area of their choice. | | Aims: The main aim of this module is to enable a student to research a particular area of interest through the preparation and completion of a Masters' thesis. | Learning Outcomes: | Outcome | | On completion the learner will be able to: 1. Complete a Masters' thesis, having investigated an individual subject/research area or tested a hypotheses outlined in a research proposal. 2. Conduct an analytical literature review appropriate to the research area under investigation. 3. Utilise appropriate research methodological techniques within the context if their research. 4. Present their findings, conduct an analysis of same, draw conclusions and provide recommendations within their research area. | | Learning and Teaching Methods | Methods | | Each student shall maintain regular and scheduled thesis...
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...Syllabus Certified General Accountants Association of Canada 100 – 4200 North Fraser Way Burnaby, British Columbia Canada V5J 5K7 www.cga-canada.org © CGA-Canada, 2013 All rights reserved. These materials or parts thereof may not be reproduced or used in any manner without the prior written permission of the Certified General Accountants Association of Canada. Printed in Canada ISBN for an individual volume: 978-1-55219-599-4 About CGA-CANADA _________________________________________ CGA-Canada today The CGA designation focuses on integrity, ethics, and the highest education requirements. Recognized as the country’s accounting business leaders, CGAs provide strategic counsel, financial leadership, and overall direction to all sectors of the Canadian economy. The Certified General Accountants Association of Canada — CGA-Canada — sets standards, develops education programs, publishes professional materials, advocates on public policy issues, and represents CGAs nationally and internationally. The Association represents 75,000 CGAs and students in Canada, Bermuda, the Caribbean, Hong Kong, and China. Mission CGA-Canada advances the interests of its members and the public through national and international representation and the establishment of professional standards, practices, and services. A proud history CGA-Canada was founded in Montréal in 1908 under the leadership of John Leslie, vicepresident of the Canadian Pacific Railway. From the beginning, its objective...
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...1) ‘’Marketing is simplistically defined as ‘putting the right product in the right place, at the right place, at the right time’’(Marc). The marketing mix is a essential tool which helps to know what the product or service can offer and how to plan for a successful product offering. The marketing mix is the set of controllable marketing variables which the company mixtures to produce the reply it wants in the target market. There are four variables of the marketing mix: price, product, promotion, and place. The Product strategy defines the tactical resolution and details of the product; The Price strategy defines the tactical purpose and details of the pricing; The Promotion strategy describes the tactical purpose and details of advertising and communicating the product to rich its target audience; and the Place strategy describes the tactical purpose and details of hoe the product/service will be distributed (eBook). 2) The marketing managers can control the four P’s of the marketing mix. They can decide what product to offer, what price to charge for that product, how to distribute it, and how to reach the target audience. Unfortunately, there are other forces in the marketing word over which marketers have much less control. The external environment is characterized by forces, which exist outside of a business that can directly affect the business decisions, operations, and outcomes. The external environment includes economic, social, competitive, political, and technological...
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...Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact ritscholarworks@rit.edu. ASSESSING CAREER VALUE OF FROM HOSPITALITY MANAGEMENT CURRICULUM PROGRAM ALUMNI by James A Faculty of thesis the Food, Re id R. submitted Hotel to the Travel and Management at Rochester in partial Institute fulfillment for the of of Technology the degree of Master of August Science 1999 requirements FORM I ROCHESTER INSTITUTE OF TECHNOLOGY School of Food, Hotel and Travel Management Department or Graduate Studies M.S. Hospitality-Tourism Management Presentation or ThesislProject Findin2S Name: J_am_e_s_R_e_id Title of Research: Date: 7/21/99 SS#: Assessing. Career Value of _ Hospitality Management Curriculum From Program Alumni Specific Recommendations: (Use other side if necessary.) Thesis ~ommittee: (I} _D_r_._R_ic_h_a_r_d_M_a_r_e_c_k_i (2) OR (3) (Chairperson) _ _ Faculty Advisor: Number of Credits Approved: _ _2_c_r_ed_l_'t_s _ I °ll1-! f ~. Date 7 Committee Chairperson's Signature J'Li{ f5 Date Department Chairperson's Signature Note: This form will not be signed by the Department Chairperson until all corrections, as suggested in the specific recommendations (above) are completed....
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...RESEARCH DESIGN OPENING QUESTIONS 1. What is a research design and what are the kinds of basic research designs? 2. How can the basic research designs be compared and contrasted? 3. What are the major sources of errors in a research design? 4. How does the researcher coordinate the budgeting and scheduling aspects of a research project? 5. What elements make up the marketing research proposal? 6. What factors should the researcher consider while formulating a research design in international marketing research? 7. How can technology facilitate the research design process? 8. What ethical issues arise when selecting a research design? AUTHOR’S NOTES: CHAPTER FOCUS This chapter provides an overview of research design. A definition and a classification of research designs are presented. The differences between exploratory and conclusive research designs are discussed. The three basic types of research designs, namely exploratory, descriptive, and causal, are described and a comparative analysis of these designs is presented. The potential sources of errors in research designs are covered in some detail. The budgeting and scheduling of a marketing research project, as well as the preparation of a marketing research proposal, are covered. This chapter is similar to competing texts with regard to the material on the basic types of research designs. It is different in that it presents a comparative analysis of these designs and also gives a unified treatment...
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...Annotated bibliography-1 Turner, P., Thompson, E. (2014) College Retention Initiatives Meeting the Needs of Millennial Freshman Students. College student Journal, 48(1), 94-104. Patrick Turner is adjunct instructor-first year experience/Freshman Learning Community at Georgia State University and Elizabeth Thompson is Clinical Psychologist at Thompson and Associates. In the article, “College Retention Initiative Meeting the needs Of Millennial Freshman Students” Dr. Patrick Turner and Dr. Elizabeth Thompson (2014) has done a subjective research on the conduct routine of millennial college understudies. They states that, “Americans colleges and universities is encountering problems in educating the new generation born in 1982-2002 called as Millennials. Millennials need to learn about the new technological uses and communicative strategies”. Specialists arranged diverse poll for distinctive understudies to investigate the needs and exercises to enhance the school environment. A few confinement were connected with the study as it was done in single group and society and few dint reacted well. Out of 30 member who are millennial understudy with distinctive field of study and examiner was arranged and given to understudies. Later results were ascertained on the age and answer gave few issues were raised by millennial, as first year of school is extremely discriminating and difficult to hold. And I think that the researches is very useful in differentiating the attention...
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...RESEARCH METHODOLOGY Objective : a) To guide a student in preparing his/her synopsis b) Scheduling of research c) Types of research data needed Introduction: This is an important note; you are encouraged to read it thoroughly. The purpose of offering the UOW students the Research Methodology lesson is to help students to complete their dissertation. It addresses many of the concerns that students have, and provides answers to many of the frequently asked questions about the final year dissertation. The main objective of the dissertation is to provide an opportunity for students to undertake a major academic piece of work. It also enables students to investigate an area of business, which interest them, in a detailed rigorous way. When students start their dissertation they need to make clear in what academic subject area they intend to work. As your degree is Bachelor of Science (Hons) in Business Administration majoring in Marketing, you are excepted to look from the marketing perspective. Example, the development of a new product at ICI could be investigated from a marketing perspective, looking at branding issues. The final dissertation must be of an appropriate standard for a University of Wales Bachelor of Science (Hons) in Business Administration (Marketing) Degree .To achieve this : a) the aims of the investigation should be clearly specified b) the investigation should review, assess and draw on relevant...
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