...How social media marketing can influence the profitability of an online company from a consumer point of view. Chan Jenn Ming Center of SNHU Programs HELP Collage of Art and Technology Kuala Lumpur, Malaysia Devinchan33@gmail.com Rashad Yazdanifard Center of SNHU Programs HELP College of Arts and Technology Kuala Lumpur, Malaysia rashadyazdanifard@yahoo.com Abstract In this fast-paced society, the social network has become one of the major channels for a company to engage with its customers. Social networking provides the platform for organizations to engage and find like-minded consumers. Therefore, social marketing is extremely important for an organization to influence their consumers’ behavior in order to increase its profitability. This marketing approach is often applied especially for online companies. Besides, the perspective of consumer to the company becomes the major reason to keep them loyal to a particular company. In this research paper, I will analyze how social media marketing can influence the profitability of an online company from a consumer point of view. Keywords: Social Media Marketing, Profitability, Online Company, Consumer point of view 1. Introduction With the development of the internet, everything can be done by just a simple click. Many successful companies which rely on the internet have been created, for example Facebook, Twitter, and Instagram. Internet provides the users accessibility to many services, from entertainment...
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...Ambrose Robert Investigation: Social Media and Marketing “Marketing which occurs via social media is known as social media marketing.” (Nadaraja and Yazdanifard, n.d.) “Social media, which begins as an entertainment tool in the beginning, then became the most recent marketing phenomena because of its remarkable advantages in business area. Social media is used because it has time, audience, relations and cost advantages. s. Costs can be reduced through social media as the distribution part necessary in mass media, is got rid of. Most social media outlets are accessed free of charge. Besides, the development of target groups and issue-by-issue advertising and promotion are available at a lower cost.” (Kirti\cs and Karahan, 2011) Social media brought out drowning businesses by increasing the sales of business giants as customer relationships were built and product value had increased. This cost effective tool has many advantages and disadvantages connected with it. Advantages from reliable, cost-effective, and mass reach. Disadvantages from privacy issues, copyright issues and negative feedback due to bad advertising. Cost Related: Financial constrains related to marketing through social media are very less, on the other hand traditional or manual methods cost marketers huge sums of money which add to the cost of the product and decrease sales. Thus, social media is the most cost effective technique in today’s world to communicate with consumers and let them know what...
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...Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social interaction (Lake, 2011). It allows businesses marketing their products at cost effective with the advantage of targeting specific markets. Social media is an online word of mouth communication that creates a cycle of acquisition and retention (Morton, 2001). Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “band” and helps to spread the message in a relaxed and conversational way (Lake, 2011). It has provided great benefits to small businesses to access potential customers without investing great amount of money on paid advertising. Now days, businesses can take advantage of being part of social media marketing to promote their products and services. To have an effective social media marketing a company needs to analyze and determine what market they will be targeting and what kind of data is available to identify the factors that are important to the company to achieve the goals desired (Stephens, 2011). The best way a company can effectively start...
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...Social Media Impact of Social Media In the present digital era the information is accessible very easily and social media is helping people to share the information with others. The internet technology is backbone of media in today’s world. The internet can be described as vast network of telephone and cable lines, wireless connections, and satellite systems designed to link and carry digital information worldwide, were initially referred as an information superhighway (Campbell, Martin, & Fabos, 2015).During the World Wide Web is introduced and first web browsers Mosaic and Netscape made internet as mass media. The lifestyle of people had changed with tools like e-mail, instant messaging and webcams which belong to internet technology. In this paper the advantages and disadvantages of social media and impact of social media on people will be explained. Easily Obtainable Information The information is abundant and is available to people at anytime and from anywhere. For example people are using search engines to find information related to tips for playing video games efficiently. Everybody is accessing information using internet for completing their tasks. The internet is used by all categories of people like professionals, government agencies, educational institutions and manufacturing companies for meeting their specific needs. For example the design engineers at General Motors use internet for creating virtual conference rooms and work together who are actually...
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...QRT2 Task 1 QRT2 Task 1 A1. Viability of Product or Service N & F Computers of Clarksville Tennessee is proud to start offering its expanded product line online through e-commerce. Customers have to personally enter the business in order to facilitate purchases at this time for home and small office computer solutions. Currently N & F Computers is engaged in the local market with a Website but it does not allow online purchases. Through offering products for purchase via a modified Website within and outside conventional hours, the organization can reach new customers regionally and expand globally. Profits are expected through offering medium to large businesses affordable, mid-level, customized personal computers (PC’s), and enter the booming market of Chromebooks. Windows XP is an operating system in use that will have its last update released in April of this year. According to Bott (2013), “20.5 percent to 31.42 percent” (para. 3) of computers are still running this operating system. Potential customers will seek contemporary computers that have the hardware capability to support newer operating systems. Businesses will purchase computers in bulk allowing N & F Computers to purchase parts, operating systems, and common application suites from suppliers at a lower price. Passing this savings on to the customer will differentiate the organization from the competition by not sacrificing price for performance. Chromebook products are in the growth stage of...
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...of defense based companies. The defense industry has companies located in countries all over the world that are vital to mobilization, deployment, and sustainment of military operations (Homeland security, 2014). The defense industry has come under scrutiny, because of its work with the war in Afghanistan, the battles here in the US, and defense spending. These days, people and businesses are influenced by social media, television, peer pressure, and these outlets can change the way a company functions or operates. Despite the best logical responses to certain social pressures, the defense industry actions will not please everyone, but it will provide the most basic sense of security we are all use to. A good example is the F-22 military aircraft was created to revolutionize the way we fight a war, so far the F-22 raptor program consists of 187 aircraft and cost 79 billion dollars($420 million per aircraft), but matched with a cheaper aircrafts in other countries. After a series of highly publicized mishaps (faulty oxygen systems and the death of Capt. Jeff Haney) and media pressure, the aircraft was grounded till the problems were fixed (Lee Farran, 2012). My employer, DynCorp International is one of these defense contractors, founded in 1946 as, Land Air Inc. and California Eastern Airways by World War II veterans. DynCorp began work directly with the US military as maintenance services technicians, then expanded to marine services and Acquisitions (logistics). DynCorp stance...
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...2015: enter social media. It is rare today to engage in any type of commerce without seeing the use of social media. No matter how big or small a business, “Follow us on Facebook” is everywhere. The larger social media forums such as Facebook, Instagram and Twitter, even track your internet use based on search engines and provide advertisements specific to your most recent searches. It is inevitable to try to engage even in everyday life without seeing the importance and the power that social media has to reach a diverse group of people. With the growing use of social media it would be impossible to assume that this would not affect business: daily commerce now has different ways of advertising and able to hit different markets all together. As with anything, social media has the power to affect businesses in both a positive and negative manner, however the positive trends seem to be outweighing the negatives. Social media provides companies with a new highly effective form of communication. Both internal and external communication takes on new life, through quick and effective communication. It has never been easier to simply press as button and have confirmation that a message has been sent. In the past, letters, telephone calls and face to face interaction, took on the primary form of communication, but today even email is revived, when you can receive confirmation of when your message has been received and/or read. “For entrepreneurs, social media is already becoming...
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...Management Assignment Communication and Information Management Assignment 1. Mass Media Trends Mass media consists of a large range of diversified media channels that reach a large audience through mass communication. There are seven trends that characterize modern mass media; audience segmentation, convergence, increased audience control, multiple platforms, user-generated content, mobile media, and social media (J.R. Dominick, 2011). I think mobile media has the greatest effect on society because these days people cannot live without their phones. Literally anything and everything one could imagine can be done from a smart phone and because access is so instant, transferable, and continuous, it is changing the way we live, work, and play. Before the outbreak of smart phones, audiences had to physically go to their media source, giving their time and attention in order to receive its messages. Today, people carry their media source everywhere they go and are notified by an alert sound or vibration when something that they have deemed important is available to them. 2. Classifying Mass Communications There are two approaches to classifying mass communications. "The functional approach emphasizes the way that audiences use mass communication and the benefits people receive from media consumption" (J.R. Dominick, 2011). This approach seeks to analyze why people consume the media they do, how they feel about it; positive or negative, and how it can be improved upon....
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...causing to the public. The local news has already allegedly reported that our local mayor has suffered from adverse affects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers? In today’s meeting we will need to decide which communication tactic is most suitable for this situation, while making sure that we do not break any HIPPA guidelines. Traditional, Electronic and Social Media In this vast healthcare marketplace, patients and providers have choices. These choices are made not only by advertising and marketing efforts, but also by an unprecedented amount of health information available through the news media and internet. Right now our company is feeling the negative effects of this information. Let’s start by discussing the advantages and disadvantages of using traditional media. Traditional media can include newspapers, magazines, radio, and television. There are some great advantages on why these media outlets would be ideal in reaching our audience regarding this health scare. Two great methods are...
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...2013/14 Survey Social Media in the Workplace Around the World 3.0 Proskauer Rose LLP | Prior results do not guarantee a similar outcome | Attorney Advertising About Our Survey We are proud to present Proskauer’s third annual global survey about social media use in the workplace. As in previous years, in addition to our survey results, in collaboration with select law firms across the world, we have included a brief summary of the law from around the world, including significant recent developments. Please note that the information provided in this survey is not intended to be, and shall not be construed to be, the provision of legal advice or an offer to provide legal services, nor does it necessarily reflect the opinions of the firm, our lawyers or our clients. No client-lawyer relationship between you and the firm is or may be created by your access to or use of this survey or any information contained in it. Proskauer Rose LLP (Proskauer) is not obligated to provide updates on the information presented herein. © Proskauer Rose LLP. All Rights Reserved. Social Media in the Workplace Around the World 3.0 When we published our first survey in 2011, there was a sense of novelty and even mystery about social media usage in the workplace. There was a strong perception that social media and business did not mix. The art of harnessing social media for business lacked the sophistication and prominence that it now has. Today, business use of social media is mainstream. This shift from...
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...Health Care Communication Methods Paper HCS/320 Deb Swart August 13, 2012 Lynn Bell Health Care Communication Methods Paper Today, many options of communication are available to make contact with others. Methods of communication include traditional avenues included making a person to person telephone call, writing a letter and sending it through the United States Postal Service, or conducting a face-to-face encounter. Because of the development of technology, we have more available options of communication, such as e-mail, facsimiles, texting, and social media. Each option has advantages and disadvantages; some are informal and others are formal. Every situation must be considered regarding the choice of the form of communication to be used; this is the same whether it is personal or business. This paper will concentrate on the communication methods available to an administrator of a nursing home and how the choices can affect the privacy and security of protected information. This situation is a very delicate issue; the livelihood of patients is threatened with change and uncertainty, which many cannot understand. Some of the patients have local family who can assist in the process and help the patient; others do have local family rendering a more difficult process regarding the transition. The administrator must choose the most efficient...
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...Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer loyalty, satisfaction...
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...Social Media Marketing Tracie Simmons Contemporary Business BUS 508 Dr. Laura Jones Strayer University August 23, 2012 Social Media Social media is best understood as of new kind of internet based media, where human beings discover, read and share news and information and content. Using online technologies and practices, people can share their insights, opinions, experience and perspectives taking different forms of social media including texts, images, pictures, audios and videos. There are different types of social media, but mainly it is divided into six different types including social network, wikis, blogs, podcasts, forums, content communities, and micro blogging. MySpace, Facebook, Bebo, Wikipedia, Apple iTunes, Flickr, YouTube, Twitter, etc. are the few examples of social media sites. Social media is much cheaper than traditional media, enables everyone to publish, share and access information. Looking to the higher investment in industrial types of media, private sector individuals now concentrated towards the social media to publish the information of the companies in a less formal ways that has been traditional in press releases, newsletters, and brochures which can helps the organization to give a human face and voices to the mass public. Social media becomes a very effective ways to build strong networks of individuals and relationship with them. In today’s business environment, social media is becoming more and more popular as marketing tools, where the...
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...Social Media Platforms and Your Career Eugene D Zotamou HUM 186 Larry Schnell June 8, 2015 Social networking platforms may allow organizations to improve communication and productivity by disseminating information among different groups of employees in a more efficient manner. While it is not meant to be all-inclusive, the list below outlines some of the possible advantages and disadvantages of social media use by workplaces. The fact that I am in the military, the use of social media is very important and dangerous at the same time. The potentialities of these platforms are enormous and their control, monitoring and use are a must. Modern social media networks are actively used by governments all around the world. US, China and Russia are the countries that are most active in this field, but authorities from Iran and Syria have also demonstrated some interest for different purposes. Using social media militias could enable a cyber-offensive act against foreign governments. Let’s say, for example, a cyber-espionage campaign for the diffusion of specific crafted malware, but with powerful social platforms, this could also be used to influence the global sentiment of a population in countries feeding such dissent against the central authorities. It is inevitable to ignore the fact that nowadays social network plays an essential role in people’ lives. Most youths are spending at least an hour in these popular social media sites. In addition, social media sites have provided...
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...management embedded in social media – successful company and its innovations ABSTRACT The continuous market pressures and competitions pushes the organisation to be in the race of making innovations besides safeguarding the talent and information they own. The race for new products and services for the customers arises due to increasing awareness and exposure through social media. This essay focuses on studying the knowledge management jointly with social media leading to innovation. The essay seeks to examine the role of social media taking IKEA as the case of interest. It aims to further investigate how knowledge management through social media help a company in its innovations, product development and services. 1. INTRODUCTION. Knowledge management has become the buzzword in recent past in the industrial sector. Companies have become very focused on the knowledge assets that they own and the capabilities of their organisation or company and staff to utilize theses assets. Thus, knowledge can be called a resource which could be acquired, exploited and applied to achieve success and advantage for the company (Zack, 2003). However, companies that fail to manage the knowledge it has might surely be losing its capabilities, potential and brains (Denford, J. S., & Chan, Y. E., 2011). The benefits that knowledge management offers ranges from promotion and elevation of unequivocal knowledge to attain efficiency and innovation in various business practices (Durrant, F., 2001). 1.1...
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