...Coco-Cola Vintage Ad Elizabeth Hamilton Professor Smith Devry University March 28, 2014 Coco-Cola Vintage Ad Throughout its history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of sales. The essay analyzes a vintage advertisement according to the rhetorical appeals of logos, ethos, and pathos and notes that Coco-Cola effectively uses appeals to authority, logic and emotions to make Coke a lifestyle, not just a drink. The vintage ad analyzed in the essay is a print ad that features the title Coco-Cola and the following text “Is a delightful palatable healthful beverage. It relives fatigue and is indispensable for business and professional men, students, wheelmen, athletes. It relieves mental and physical exhaustion. Is the favorite drink for ladies when thirsty, weary, despondent… Sold in bottles and at soda fountains for 5 cents. Newest refreshing drink in the world”. Clearly, the ad has many claims that nowadays would be consider illegal, inappropriate and simply false, yet back in the days, it was an example of what marketing was about : selling it at all cost even if it meant lying to the consumers. Although, to be fair, many other things, like heroine, morphine, cocaine and LSD were...
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...Essay #2: Critical Response of an Image 15% of final grade 3-4 pages, double-spaced Far from being a passive mirror of society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class discussion...
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...that this brandish is the next level to their physical health and fitness and athletic endurance and abilities. (Explore the Power of NikeFuel, 2015) Insofar as Nike.com empowers through their themes and slogans, many of us look at this as Nike.com “battle cry.” These themes and slogans have become the essence of Nike, Inc.; therefore, Nike.com sets the mood and there slogans are the crux of the company. These slogans and themes are “the company identity, the corporate motto, and the battle cry”. (Forsythnov, 2014, para 5) Nike.com “just do it” is a tricolon that continues to pitch their sales but maybe it is the ‘old rule of advertising’: “It’s not what you say, it’s how many times you say it”. (Id.) “Explore the Power of NikeFuel” (2015) is a catchphrase of a Nike.com ad of its brand NikeFuel that social significance creates pathos, ethos, and logos. This advertisement wants its target audience to become eager and...
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...Rhetorical Analysis Essay My argument about direct-to-consumer advertising of prescription drugs is that, it should be changed to something better. My reasons for making this argument is that Elizabeth Almasi and Randall Staffords showed a lot pathos and logos but did not show any ethos. Peter Mansfield argues about replacing the DTCA with something new also showing a solution to the problem. Richard Kravitz uses a lot of all three pathos, logos, and ethos, in his argument about regulating it. Some background about the debate on whether the DTCA should be banned, regulated, or changed is which one is going to be beneficial for the public. The first viewpoint, Elizabeth Almasi and Randall Staffords, shows that advertising prescription medicines could trigger a placebo effect. The effect is serious given that one-third of patients reported that the had relief from coughs, headaches, depressions while given a placebo. There are two models that explain the placebo phenomenon, the first model classical conditioning which is a learning process that occurs when two stimuli are repeatedly paired. “According to this theory, prior experiences with effective medical treatments “condition” the patient to associate pills, syringes, and authoritative medical options with imminent pain relief, eliciting a response similar to the active agent” (Almasi 107). Second...
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...drink Gatorade before, during and after sports events and shows how Gatorade gives you everything you need in a sport drink. Gatorade has been replenishing and refueling athletes for some time now. In 2010 Gatorade introduced their new G Series line of Gatorade, which has three different segments of Gatorade: The Prime 01, the Perform 02 and the Recover 03. I will be discussing the G Series in specific. The ad shows athletes from different sports, drinking the segments of the G Series at the appropriate times. Underneath each of the athletes are bold words that stare you in the eyes; BEFORE, DURING and AFTER stating when you are supposed to ingest each of the beverages. I believe this part of the ad really pulls people in emotionally (Pathos) because I feel the ad makes the consumers believe in themselves and want to drink Gatorade G Series. A customer could think of a time when he or she was playing in a 4th quarter of a...
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...After writing my module 2 assessment, I realized how much I had learned about Ethos, Logos, and Pathos. I now have a good understanding of what these Rhetorical appeals mean, and how they are used effectively when writing persuasive essays. Aside from rhetorical appeals, I also learned about the misuse of logos or in other words, Logical Fallacies. Logical fallacies are when a persuasive writer uses faulty or misleading reasoning when trying to convince an audience. There are many different logical fallacies, but some of the more common ones would be hasty generalization, begging the question, stacking the evidence, and the either-or argument. Throughout this module we talked a lot about logical fallacies and how often they are used,. Prior...
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...Rhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: "Let your beauty be seen.” While looking at this headline from a modern prospective, one might find such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. The 50’s can be regarded as one of the happiest decades in American history, it was the end of World War two and the economy was expanding to a global standard. There were two forms of advertising in the 50’s era, pathos and logos. Looking at it from the 50’s perspective, the housewife wants to use this product to look appealing to her husband because in that time the women stayed at home and looked after the home while the men worked. In this ad, Palmolive targets the growing population of suburban women and uses rhetorical strategies that will appeal to emotion and logic. The primary focus of the ad is Palmolive’s appeal to emotion. The depiction of the housewife looking very beautiful with a flawless complexion and the doting husband apparently hanging on her shoulder admiring her beautiful complexion suggests that with this product you “too” can have an adoring husband admiring your new flawless complexion when you use Palmolive soap. In the text of the ad, it states how Palmolive’s beauty plan brings exciting...
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...When people trust a certain gas and know that it works really good for their car then they normally continue to buy that fuel. In this ad it tells you that there are three ways that this gas will help your car make you go as fast as a tiger. The first way is the Cleaning Power. It is letting you know that while using this gas that not only will your car stay cleaner but so will the other things in the car as well. Secondly the gas will give you firing power to go as fast as you need to move. Like the ad said, “Put a Tiger in your Tank.” Lastly, while using the Enco gas you will have Extreme Power in your car. This will allow you to think when using this product that your car will perform to the extreme and go really fast. The use of Pathos comes into this ad because of the way that they are using the tiger. The ad shows the emotions of a tiger pushing a car and letting the driver think that it will become fast with the Enco gas that was put into the gas tank. Also this gas has been improved with the New power formula that the Enco Gas Boosts Power for your car. This type of gas will help your car with using cleaner power, firing power, and extreme power and will show that the performance of the gas will end up helping your car to its fullest. In conclusion I believe that this gas from Enco would help make my car become cleaner, have firing power, and use extreme power. I would...
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...Emotion-based advertising Discuss some of the reasons why emotion-based advertising appeals are effective. Give example of a company or brand that is using an advertising campaign based on emotional appeals. Emotional appeal refers to a promotional activity aimed at highlighting emotional factors such as appearance, status value, and popularity of a product, rather than the logical or practical factors. It is a method of persuasion that’s designed to create an emotional response. Emotional-based advertising appeals are effective because the right emotional appeal can touch the consumer’s cores and make it easier for them to recall the advertising message. Besides that, linking positive emotions to a brand name may help in creates goodwill for the product. In addition, it’s also reasonable that the more positive and frequent the emotional associations, the more likely consumers will favor the product compared to competitors that are less well known. For example, Google Chrome used an advertising appeals based on emotional appeals. Google Chrome created a touching video campaign that highlighted some of life’s most emotional and heartfelt experiences and how people can share them across multiple media platforms. This campaign attracted the audience’s attention by connects to real-life situations using real people and events. The advertisement called “Dear Sophie” is shown from a father’s perspective as he documents his daughter’s life through email, YouTube and other Web applications...
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...authors show their awareness of the problem at hand but point the finger at two very different groups of people using factual and statistical evidence as well as personal opinions. Although both arguments are very valid, David Zinkzenko’s essay provides the reader with a lot more than opinion. The title in every essay brings it to life. A spunky title will keep your audience yearning to read what the writer has to say, while a boring title will readers doped up on energy drinks to get through what the writer has to say. David Zinczenko’s title, “Don’t Blame the Eater” catches the reader’s eyes. The title as a whole has the audience asking questions about the “eater”, and who blames them? However, the title of the second article, “What You Eat Is Your Business”, by Radley Blanko comes off as arrogant and insensitive to the reader. An example of a less arrogant title would be, “All You Can Eat”, this title would be more pleasing to the reader allowing them to imagine an all you can eat buffet. As a reader, I take immediate offense to the title because of the negative connotation it gives off. Without a strong claim, a paper has no foundation. Both author’s do exceedingly well when providing a powerful claim to their argument. In the essay “Don’t Blame the Eater” Zinczenko expresses his concern for obesity but argues that the consumer is not the one to blame, fast-food companies are. As he emphasizes on...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...Instructor’s Manual to Accompany The Longman Writer Rhetoric, Reader, Handbook Fifth Edition and The Longman Writer Rhetoric and Reader Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING WEBSITES AND PASSWORDS: If you need a password to access instructor supplements on a Longman book-specific website, please use the following information: Username: Password: awlbook adopt Senior Acquisitions Editor: Joseph Opiela Senior Supplements Editor: Donna Campion Electronic Page Makeup: Big Color Systems, Inc. Instructor’s Manual to accompany The Longman Writer: Rhetoric, Reader, Handbook, 5e and The Longman Writer: Rhetoric and Reader, Brief Edition, 5e, by Nadell/McMeniman/Langan and Comodromos Copyright ©2003 Pearson Education, Inc. All rights reserved. Printed in the United States of America. Instructors may reproduce portions of this book for classroom use only. All other reproductions are strictly prohibited without prior permission of the publisher, except in the case of brief quotations embodied in critical articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS ...
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...CURRICULUM OF BUSINESS ADMINISTRATION FOR BBA, BBS, MBA & MS HIG HER EDUC ATIO N CO MM ISSION (2012) HIGHER EDUCATION COMMISSION ISLAMABAD 1 CURRICULUM DIVISION, HEC Prof. Dr. Syed Sohail H. Naqvi Mr. Muhammad Javed Khan Malik Arshad Mahmood Dr. M. Tahir Ali Shah Mr. Farrukh Raza Mr. Abdul Fatah Bhatti Executive Director Adviser (Academics) Director (Curri) Deputy Director (Curri) Asstt. Director (Curri) Asstt. Director (Curri) Composed by: Mr. Zulfiqar Ali, HEC, Islamabad 2 CONTENTS 1. Introduction……………………………………...........6 2. BBA Programme....................................................11 a. Structure of BBA Programme..……………....12 b. Layout for BBA Programme..........................13 c. Semester-wise Breakup for BBA…...............14 3. Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major...
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...Proceeding for the School of Visual Arts Eighteenth Annual National Conference on Liberal Arts and the Education of Artists: Art and Story CONTENTS SECTION ONE: Marcel’s Studio Visit with Elstir……………………………………………………….. David Carrier SECTION TWO: Film and Video Narrative Brief Narrative on Film-The Case of John Updike……………………………………. Thomas P. Adler With a Pen of Light …………………………………………………………………… Michael Fink Media and the Message: Does Media Shape or Serve the Story: Visual Storytelling and New Media ……………………………………………………. June Bisantz Evans Visual Literacy: The Language of Cultural Signifiers…………………………………. Tammy Knipp SECTION THREE: Narrative and Fine Art Beyond Illustration: Visual Narrative Strategies in Picasso’s Celestina Prints………… Susan J. Baker and William Novak Narrative, Allegory, and Commentary in Emil Nolde’s Legend: St. Mary of Egypt…… William B. Sieger A Narrative of Belonging: The Art of Beauford Delaney and Glenn Ligon…………… Catherine St. John Art and Narrative Under the Third Reich ……………………………………………… Ashley Labrie 28 15 1 22 25 27 36 43 51 Hopper Stories in an Imaginary Museum……………………………………………. Joseph Stanton SECTION FOUR: Photography and Narrative Black & White: Two Worlds/Two Distinct Stories……………………………………….. Elaine A. King Relinquishing His Own Story: Abandonment and Appropriation in the Edward Weston Narrative………………………………………………………………………….. David Peeler Narrative Stretegies in the Worlds of Jean Le Gac and Sophe Calle…………………….. Stefanie Rentsch...
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...Licensed to: iChapters User Licensed to: iChapters User 6e FIFTH EDITION COMMUNICATION in Our Lives LINEBERGER DISTINGUISHED PROFESSOR OF HUMANITIES CAROLINE H. AND THOMAS S. ROYSTER DISTINGUISHED PROFESSOR OF GRADUATE EDUCATION THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL Australia . Brazil . C anada . M exico . Singap ore . Spain . Uniited Kingdom . United States Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: iChapters User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. ...
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