Advertising
Advertising
Espinosa, Christian S. BMC 1-1
The True Brand of Advertising
Dennis Budniewski
▪ It is the process of communicating something about a product to reach a goal.
- McKinney
- Group Account Director
Janet Northern
▪ It is how you can communicate the attributes of a brand in the way that hopes the consumer will talk about your brand, engage with your brand and really enjoy your brand.
- McKinney
-Director of Agency Communications
-To make the agency famous and makes it client brands famous.
Kelly Quinn
▪ It is bringing something into life that they never knew it was existed before.
-McKinney
-Account Supervisor
Brad Brineger
▪ It is changing people to something.
- McKinney
- Chairman and CEO
-Undergraduate: Anthropology
Walt Barron
-McKinney
-Senior Account Supervisor
Role: To instil information down, brief teams through hopefully and inspiring briefings, to ensure that the creative work not only lines to put a strategy but something that enables them to achieve their objectives with that project. They also do more unconventional type of researching.
Kevin Murphy
▪ It is how you build the brand and the strengths of the brand so that the consumer will understand what that brand is all about. It is also about relaying to the consumers the benefits and relevance of the brand or the product.
-Trone
-Managing Partner-Strategy and Analytics
-To answer a lot of marketing questions and identifying who is the best target audience to the targeted brand.
Chris Stutzman
▪ It is the combination of psychology of people and consumers and figuring it out how it actually reach and persuade them.
-Trone
-VP Strategic Planning
-Role: To really understand who are the target customers. He is also responsible in...