...Advertising has been a large asset for the American economy over the years.While it has been a great tool, it should be limited to the adult population of viewers only, and not directed towards childen.There have been sereval studies done recently, that have proven the negative affects of advertising on young children.These include bad eating habits, self esteem issues, poor dicision making, and an unrealistic idea of what's important in life. Experts have seen that advertising featuring fast food chains, and sugary or unhealthy snacks, will entice children to make poor dicisions about what to eat, and also cause over eating. Obesity in children can be linked to the unhealthy food ads they are bombarded with each day.Though many resturant...
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...Date - 7th Jan 2010 CALL PAA You want value for your money and need help in Taking smart decisions. Then, CALL PAA By: (SAD) Siddharth Agarwal - (+91)0 9657513375 Ashish Vachani - (+91)0 9637914484 Deepesh Singh - (+91)0 9892026369 Table of Contents 1. Introduction to CALL PAA • Idea and its Innovativeness. • Mission. • Vision. • Company Overview. • Objectives and Goals. • Owners of the companies. • Problems that might strike. • Solutions to those Problems. 2. Industry Analysis • Environmental Analysis. • The Opportunity. • Service Industry in India. 3. Target Market • The Targeted Market. • Size of Target Market. • Why India? 4. The Competition • Competitive Strategy. 5. What CALL PAA offers? • Products and Services offered. • Research and development of the service offered. • Photographs and technicalities. 6. Operations • Facilities. • Hours of operation. • Services Offered. 7...
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...As most of society today knows Hitler used propaganda to capture his followers and supporters. Hitler was such an imposing persuasive person, that he assembled many citizens to believe the circumstances he did in which was that the Aryan race was destined to rule the world by using propaganda. In The Book Thief which is taken place in the fictional city, Mulching Germany, Hitler also compelled families to join “The Youth” using advertisment. Hitler was utterly becoming “more and more influential in German politics” because of how our world was then (“Propaganda In Nazi Germany” 2). During World War II, there was much propaganda involved with the reasoning that Hitler’s intentions were to over power the Jews. For example; in “The Book Thief”...
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...Submitted by: Osama Hayat Khan (06058) | Submitted to: Sir Akhtar Mahmud | Advertising Assignment | creativity in print advertisements | CREATIVE ADVERTISMENTS 1. Toronto LiveGreen Toronto LiveGreen managed to tackle littering in a unique way. Littering is something almost any town, city or state suffers from and the City of Toronto’s Livegreen Organisation decided to tackle the problem with these clever print ads – which was fine until they were accused of plagiarism and then had to pull them, after the companies involved weren’t too happy about their logos being associated with litterbugs. However, the print ad successfully managed to use various elements of other brands to spread awareness of littering. This ad also follows the 40-40-20 rule. 2. Oreo Oreo puts out a really simple advertisement that incorporates the perceived taste of consuming an Oreo. The advertisement uses light color tones and a central positioning to highlight the role of milk in Oreo and how it is a part of the process of consuming or eating an Oreo biscuit. It manages to creatively invoke the taste of Oreo. This ad also follows the 40-40-20 rule. 3. Sebo Museu Do Livro Movies always manage to miss the important bits out. The advertisement aims to address every avid book lover who gets a little tense when a movie adaptation is made of one of their favourite books. Characters, plots and environments are often tampered with - and this brilliant print ad from Brazilian advertising...
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...sexualized and forces men into the media’s ideal masculinity. All these three factors are intertwined. In today’s media there is an outflow of how body image, masculinity and femininity, also how gender roles should be determined. We look into the basis that in the modern age, we are predetermined to look a certain way, mainly by the media’s portrayal of what a man and women should exhibit. Subliminal messages are thrown out in our everyday life. For example, to toy Bratz force children at a young age to associate this toy with what beauty should be. Another example, young boys are forced into a vicious cycle of what a man is supposed to be. They are subjected to the media’s voice of how a man should act....
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...Growth Strategies – Statagies used to to help your company grow. | reaching out to younger students through connexionsHaving 2 different campuses in different areas college has a wide range of courses to suit different needs and aspirations | opening iTunes mobile paymentsdeveloping a wider range of products for different customerse xpanding and opening apple stores all over the world | Uxbridge college and Apple have both similarly tried to expand by making more stores or In college case making another campus. However Apple has been able to expand at a global scale and Uxbridge college hasn't. Both and Apple both do what they can to suit there customers needs. Uxbridge have a range of courses for there students and Apple have a range of different products for their customers. | Market DevelopmentA srategy where a busines atempts to find new groups of buyers as potential customers | college gets students of different ages on their courses to compete with other colleges and sixth forms. | update their products with new features such as, more colours and larger memory to try attract different types of customersApple also do student discounts on laptops for uni students to compete with other companies | College and apple are both similar in the sense that they both try to gain an upper hand by doing more to compete with other competitors. get students of different ages on their courses anD apple offer Different colour and sizes to attract customers of all kinds | product...
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...BAB III COMPANY OVERVIEW 1.1 Organizational History Kimia Farma Indonesia established by the Dutch Indies Government in 1817. The name of this company was originally NV Chemicalien Handle Rathkamp & Co. Based on the policy of nationalization of ex Dutch companies at the beginning of the independence period; the Government of the Republic of Indonesia merged in 1958 a number of pharmaceutical companies into PNF Bhinneka Kimia Farma. Then, on 16 August 1971, the form of PNF as legal entity was changed to Limited Liability Company and the company’s name was changed to PT Kimia Farma (Persero). On 4 July 2001, PT Kimia Farma (Persero) changed again status to public company, PT Kimia Farma (Persero) Tbk, hereinafter referred to as Company. Simultaneously with this change, the Company was listed at Jakarta Stock Exchange and Surabaya Stock Exchange (currently both stock exchanges had been merged and now named Indonesia Stock Exchange). With tens of years of experience, the Company has developed into a company with integrated health service in Indonesia. It has been increasingly engaged in the development and building of the nation, particularly the building of health of the Indonesian community. CORPORATE CULTURE Corporate culture PRIMA which includes aspects of self value and work value and has set since 2004, still remains relevant to the vision of the Company at this time. The corporate culture are : Professionalism Is awareness in speaking and acting to execute...
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...Society has made many great influences, one being my health. Our society has many idols or a person that many people look up to. One of those people is Michelle Obama. Mrs. Obama has made a great deal of society want to become healthier, mostly focusing on children and teenagers. Mrs. Obama and many other people feel that it is essential to make sure kids are getting the right nutrition. School lunches have become healthier, having a greater variety of fruits and vegetables available, rather than cookies and other sweets. School lunches have helped my health now and will be helpful in the future. From school lunches I have tried so many new things I would never think of trying like humus, brussels sprouts, and squash. All of these things are...
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...Since the 1980s, overweight and obesity rates have steadily increased, making the US the fattest country in the OECD (organization of economic cooperation and development.) The question still remains though, what is causing this obesity in America? Some argue the annual expenditure on foods, others claim it is the lack of physical exercise, some say the advertising and availability of unhealthy, high fat foods, but mostly, the dramatic increase in portion sizes. Resturants and fast-food joints around the country have increasingly expanded their portions, fooling people into thinking that they are getting reasonable portions, essentially putting their trust in fast-food. In America, 1 in 3 children are overwieght, in other terms, 23% of boys...
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...As part of my process of researching, I spent time exploring programing that pertained to specific genders and made note of the corresponding advertisements in each. In stations like E!Entertainment the advertisement consisted primarily of household products such as laundry detergent and cooking knives. For example the detergent commercials such as Tide and Gain always depict a mother demonstrating how the product easily removes stains that her children have produced. Stations that correspond primarily to men such as sports channels advertise insurance companies, cell phone companies and car dealerships. In the car commercials they always depict a man either by himself or with his wife and family. Regardless of the situation the man is always the one who deals directly with the salesman, occasionally the wife will ask questions but in the end is shown as trying to convince her husband to purchase the car. These commercials teach men that they are expected to handle the business aspect of the family such as the mortgage and car insurance. On the other hand it teaches women a wife's duty involves doing everyday household chores like laundry. All of these images are subconsciously establish...
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...Evaluate the funding of public sector broadcasting in Ireland from a public finance perspective. A public broadcaster, it is suggested, can increase societal welfare by catering for minority interests (e.g. specialist tastes), by educating and informing (e.g. political information), by enhancing the sense of community (e.g. broadcasting major sporting events), by developing new talent/programming and by providing insurance with respect to the existence of broadcasting itself and with respect to ensuring basic services (e.g. quality) through demonstration. Ireland’s broadcasting sector, both public and commercial, is at a point of departure. With new legislation, which consolidates 50 years of broadcasting legislation, finally in place and with a new regulator, the Broadcasting Authority of Ireland, emerging, one can expect significant changes in the coming five years. While the recession, which has hit media’s commercial revenue hard, currently dominates the boardrooms all Irish broadcasting businesses the real seismic change for broadcasting is not the economic downturn but the shift online and the convergence of content in a multi-platform environment. The public sector broadcast consists of Radio telefís na hEireann (RTE) and has provided a radio service since 1926 and a television service since 1961. As RTE is an organization it is subject to the nine member RTE authority appointed by the government, this consists of the RTÉ executive board, which is responsible...
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...directed toward women would try to increase or improve the buyers appearance. By doing this ads have put up a certain bar for women in America to show the ideal look of beauty of a women body. Advertisements for women have made it so that women must look a certain way, and are expected to be a certain size, and if they don't fit that bill, then they are not doing all they can, and while the product can help make them look better they may never reach the "ideal" image made by these ads. In this day and age with technology used as much as it is there is lots of money to be gained from advertsments. Advertisers will pay big money to be represented on website and even to premeire during televised events. There are many ads, ads for men, women, children even ads designed for our pets, but every ad tries to grab your attention in a specific way. Many ads go with the main idea that it will either make your life easier or improve your overall appearance. One common product that follows this idea is women lingerie, with a big contender being Victoria's Secret. Victoria's Secret is a lingerie brand that advertises many women sporting only their product, and only in the smaller sizes. Also the ad is part of Victoria's Secret "I Love My Body"...
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...(MOE1409B) Rachana MisrarajAuthor April 07, 2014 Thesis Statements Tom Shoes has an amazing original concept that no other corporation has been able to come close to. This corporation has limited advertisement but advertisement that is very meaningful and has excellent public relations. “One for One” is there tag line, for every pair of shoes they sale they donate to children in third world countries that need shoes. They aim their product marketing to the “hipster crowd”, young adults between ages 13-30 years old. This group is very conscience about the ecosystem, enjoy good coffee, enjoy supporting a good cause, very internet suave, and are committed to style. Toms wants to deliver a message to their customers, “it is more than buying a pair of shoes, it is a lifestyle”. Keywords: Tom Shoes, public relations, advertisement, corporations The beginning of this organization Blake Mycoskie, in 2006 was inspired to make a change, be responsible, help another human, and show compassion, because of the despair he saw in the faces of some children in Argentina. “I was so overwhelmed by the spirit of the South American people-especially those so little and I was instantly struck with deep desire- the responsibility- to do more.” (Mycoskie, 2011) After that trip in 2006, Blake came up with a bit of a risk taking business concept; a concept that inspired positive change to communities throughout the United States of America and countries abroad...
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...Communication Research Com3706 Portfolio Assignment Task 5.10 Semester two 2013 Table of contents TABLE OF CONTENTS INTRODUCTION 1 1MAIN ISSUE 1 2RESEARCH CRITERIA 1 3EXTENT OF THE RESEARCH ISSUE 2 4 POPULATION 2 5 ASSUMPTIONS AND SUB-PROBLEMS 3 6 GOAL AND OBJECTIVES 3 7 RESEARCH QUESTIONS 4 8 THEORETICAL APPROACH 4 9 RESEARCH DESIGN 7 CONCLUSION 8 SOURCES CONSULTED 8 ADDENDUM A: SELF-REFLECTION9 INTRODUCTION In this assignment the nine creative characteristics in eight different advertisements, will be explored and describe by means of content analysis. 1MAIN ISSUE Explore and describe, by means of qualitative and quantitative content analysis, the characteristics of nine creative concepts and their creative application in eight different adverts, found in two different publications: cross sectional. 2RESEARCH CRITERIA Relevance: Advertising is directly related to marketing, which makes the issue relevant to communication science. Researchability: The issue can be researched by collecting and exploring the creative concepts of eight different advertisements from two different magazine or newspaper publications. Feasibility:The investigation is feasible as there are not many resources necessary, and it is easy and inexpensive to purchase two magazine or newspaper publications. Ethical acceptability: The research deals with eight advertisements from two publications, it will therefore be ethically acceptable because no...
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...Papa Geo’s Restaurant Budget Proposal For [2014-2019] BUSN-278 [Term] Professor[name] DeVry University ------------------------------------------------- Table of Contents Section | Title | Subsection | Title | Page Number | 1.0 | Executive summary | | | | 2.0 | Sales Forecast | | | | | | 2.1 | Sales Forecast | | | | 2.2 | Methods and Assumptions | | 3.0 | Capital Expenditure Budget | | | | 4.0 | Investment Analysis | | | | | | 4.1 | Cash flows | | | | 4.2 | NPV Analysis | | | | 4.3 | Rate of Return Calculations | | | | 4.4 | Payback Period Calculations | | 5.0 | Pro Forma Financial Statements | | | | | | 5.1 | Pro Forma Income Statement | | | | 5.2 | Pro-Forma Cash flow Statement | | | | 5.3 | Pro-Forma Balance Sheets | | 6.0 | Works Cited | | | | 7.0 | Appendices | | | | | | 7.1 | Appendix 1: [description] | | | | 7.2 | Appendix 2: [description] etc | | * 1.0 Executive Summary 1.0 Executive Summary * Papa Geo’s an Italian restaurant will be a start up business which will be located in Orland, Florida. The restaurant will have strong emphasis on quality and will work on low cost strategy which will help in attracting more and more consumers across the place. Being located in the heart of the city and its value pricing strategy, the company will be able to attract the large junk of consumers. The company will not compete with the established international brands but will make its own image with...
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