What is an aim?
The act of aiming or directing anything at or toward a particular point or target.
This is from http://dictionary.reference.com/browse/Aim
What is an objective?
Being the object or goal of one's efforts or actions.
This is from http://dictionary.reference.com/browse/Objective
My own definition...
...Of an aim is something you go for, like a goal in life or something to work for. Example my aim last month was to save up for an Xbox 360 and I achieved the aim.
Companies use aims and objectives to become more successful, for example Alton towers make £100,000 a year, but next year they aim to make £150,000.
Aims and objectives of Tesco are...
1. To maximise sales
2. To grow and maintain the number one retail company in the U.K
3. Tesco wants to outshine their competitors and remain the market leader
4. The main aim of Tesco is to maximise profit
5. To provide goods/services that is cheap and affordable to consumers or the public.
This is from: http://www.onestopfaqs.com/faqs/2901
Aims and objectives of McDonalds are...
McDonald's main aims are to serve good food in a friendly and fun environment, to be a socially responsible company and provide good returns to our shareholders. The company aims to provide its customers with food of a high standard.
This is from: http://www.ask.com/questions-about/McDonalds-Objectives
Aims and objectives of coca cola are...
The aim and objective of Coca-Cola Enterprises is to be the best beverage sales and customer Service Company. To us 'best' means being the number one or second brand in every category in which we compete, being our customers most valued supplier and establishing a winning and inclusive culture.
This is from: http://www.letsgettogether.co.uk/DetailQuestionAnswer/QuestionID=197
S - Strategic.
M - Measurable.
A - Achievable.
R - Realistic.
T - Time...