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Airtel Satisfaction

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Predictive Churn Model
Identifying reasons of Churn & establish methods to prevent churn

2012
Vaibhav Sharma

INDUSTRIAL TRAINING PROJECT REPORT “Identifying reasons of Churn & establish methods to prevent churn” AT Submitted in partial fulfilment of the requirement
For the award of degree
Of
MASTER’S OF BUSINESS ADMINISTRATION
SESSION (2011-2013)

DELHI INSTITUTE OF ADVANCED STUDIES

SUBMITTED BY:- | Vaibhav Sharma MBA 3A | | 06912303911 |

Contents Acknowledgement 5 Introduction 6 Objectives of the Study 6 Research Methodology 6 Sample Size 6 Mode of Data Collection 6 Company’s Profile 7 Industry Profile 9 International Long Distance 11 Internet Service Providers (ISPs) 12 Broadband Policy 2004 13 Network Expansion 13 Trend in Tele-density 14 Rural Telephony 14 Performance of telecom equipment manufacturing sector 14 Opportunities 15 3G & Broadband Wireless Services (BWA) 15 Mobile Number Portability (MNP) 15 Project Details 19 Primary Rate Interface 19 Steps Performed: 19 Step 1: Questionnaire Preparation 19 Step 2: Data Details 19 Step 3: Judging Customers Response 19 Step 4: Approaching the Customers and Identifying the Reasons 20 Step 5: Analysing Reasons with AON 22 Suggestion for PRI 22 Part II 24 Steps Performed: 24 Step 1: Questionnaire Preparation 24 Step 2: Data Details 24 Step 3: Response Collect 24 Step 4: Identification of Reasons 25 Step 5: Analysis 26 Suggestions 29 Actions 29

Acknowledgement It is my pleasure to be indebted to various people, who directly or indirectly contributed in

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