...Corporate Social Responsibility Of AKIJ Group of Industries Course Code: BUS 101 Course Title: Introduction to Business Submitted To: Ms.Rumana Afroze Senior Lecturer Dept. of Business Administration East West University Submitted By: Group name- United S/l | NAME | ID | 1 | Md. Sayedur Rahman Bhuiyan | 2013-2-10-187 | 2 | Nafiur Rahman Khan | 2013-2-10-183 | 3 | Alema Rahim Sadabi | 2013-2-40-039 | 4 | Hazera Israil Sumaiya | 2013-2-40-038 | 5 | Sabiha Afrin | 2013-2-40-041 | Date of Submission: 16th July 2013 LETTER OF TRANSMITTAL 16th July 2013. Ms. RUMANA AFROZE Senior Lecturer, Department of Business Administration East West University Dhaka. Dear Madam, We are pleased to inform you that the Corporate Social Responsibility report you assigned for 11th June 2013 has been completed. We have chosen Akij Group which one is the manufacturing organization as a topic of report. This report as per your instruction has covered all the authentic areas of concern and contains all the relevant information about the company’s history, vision, mission, goal, social responsibility for our country. We would dearly like to thank you for the faith you showed in our capabilities & the encouragement you gave us when assigning us the report. In this report you will experience concise idea about this report in the executive summary attached. We have tried our best to gather as much information as possible. All rules and regulation...
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...assigned to prepare a term paper by our honorable course instructor Mr.Mohammad Sajjad Hossain. Our task is to make a report on Akij Group and complete astudy that covers all important factors regarding the dawn of their business and their various accomplishments and hurdles along the way. 1.2 Objective of the report1.2.1 General Objective The general objective of our report is to discuss the about the company of Akij Group asa whole. We have focused on different sectors of their business. 1.2.2 Specific Objective • To define the enacted environment of the Akij Group • To explore different terms of management • Analyze recruitment and selection process of Akij Group • To find out how Akij Group have operated their endeavors • To describe the sectors they have 1.3 Scope of the report This report is created on the details of Akij Group. This report will help peopleunderstand the process of making and operating a company. 1.4 Limitations • The company had followed some privacy policy. For that reason they did not tellus everything we needed but we managed to find most of the necessary data. • Because of some unfortunate reasons, not all the employees were helpful ingiving information nor were they very much acquainted with the concept of preparing a report like this.1 2.0 Company Information 2.1 Background A sister concern of Akij Group, Akij Corporation Limited is the most organizeddistribution company in the country. Akij Group is country’s one of the...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing...
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...Executive summary: The purpose of the term paper is to represents the different types of marketing activities undertaken by carbonated beverage that is mojo by Akij Food and Beverage Ltd to hold customers of Bangladesh. Among various types of drinks mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of energy drink. Immediately after the introduction of the brand it became very common among its purchaser because of the high quality and demanding delivery in every corner and junction of the country. While doing our work we understood that our chosen product is in the growth stage and has a long way to go. The term paper gives an idea how Akij Food and Beverage Ltd, has extended their products by bringing changes to attract consumer and alter their behaviour their strategy of product positioning and pricing. Moreover it gives a knowledge about the distribution of the product over their targeted segment and how they promote the cola drink, while keeping a good public relation with their customer. Table of Contents: Introduction………… …………………………………Page 3 Company profile…….……………………………..Page 3 – 4 Consumer behaviour……………………………….Page 5 - 8 Marketing Strategy…….…………………………...Page 8-11 Product strategy …...……………………………..Page 11-13 Pricing strategy ……………………………………...Page 13 Distribution strategy. …………………………... Page 13 -15 Promotion strategy…………………………… .Page 14 – 15 Recommendation………...
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...relating to this product. After a brain storming session with in the group we have been studied the behavioral pattern of “NAVY” cigarette. It is due on July 31, 2007. 1.2. Objectives Followings were the objectives of the study: Broad objective: To develop profile of “NAVY” cigarette. Specific objectives: To attain the broad objective following specific objectives were pursued: □ To know briefly about the “NAVY” cigarette industry. □ To find out the group influence on “NAVY” cigarette. □ To identify the motivational factors that influences the “NAVY” cigarette. □ To find the situational influences that affects the “NAVY” cigarette. 1.3 Scope This study focused “NAVY” cigarette smoker of Dhaka City. It covered time span of 15 days starting from 16th July. It is a comprehensive study of the consumer's belief about the “NAVY” cigarette. The report focuses on the Consumer's belief, perception, lifestyle etc. and the currently what consumers are thinking about the “NAVY” cigarette. 1.4 Limitations Several problems were arises to complete this study. They were: 1. Some of the respondents failed to complete the questionnaire due to unavoidable reasons. 2. The management of “NAVY” did not want to reveal all the information about the product 3. For most of the corporate information of “NAVY” we totally depends on the information that provided by the officials website of Akij Group. 4. We did not get sufficient time to make a successful report and...
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...but manpower is a live and generating resource. Manpower utilizes other resources and gives output. If manpower is not available then other resources are useless and cannot produce anything. Out of all the factors of production manpower has the highest priority and is the most significant factor of production and plays a pivotal role in areas of productivity and quality. In case, lack of attention to the other factors those are non-living may result in reduction of profitability to some extent. But ignoring the human resource can prove to be disastrous. In a country where human resource is abundant, it is a pity that they remain under-utilized. The people at work comprise a large number of individuals of different sex, age, socio-religious group and different educational or literacy standards. These individuals in the work place exhibit not only similar behavior patterns and characteristics to a certain degree but also they show much dissimilarity. Technology alone, however, cannot bring about desired change in economic performance of the country unless human potential is fully utilized for production. The management must therefore be aware not only organization but also employees and their needs. The human resource is critical and difficult to manage. It is because human behavior is highly unpredictable. It differs not only from individual to individual but often on the part of same individual at different points of time. In spite of biological and cultural similarities, human beings...
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...Summery This report attempts to study the consumers’ behavior for a particular cola brand, MOJO. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory in the market place and competing well with RC Cola). People prefer MOJO’s pricing but it has to improve its image in status and quality issues. However, still now MOJO has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for MOJO. For some particular aspects of consumer behavior such as perception, attitude, self-orientation and life style etc, this report has found out some drawbacks and recommended some affective strategies to recover those issues successfully. Introduction Origin of the Report While doing the Consumer Behavior course; our course instructor Md. Mahamud Zubaer assigned us to do a term paper on the consumer behavior of a product. We choose “MOJO Cola” on which we have conducted our total term paper. Objectives The main objectives of the term paper is to - 1. Find out the consumers belief, attitude and behavior about MOJO cola 2. Find out the segmentation...
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...| | Md. Touhidul Islam D26/21, Imandipur,Savar,Dhaka, Contact no: 01677-82 02 05 Email: marketing.touhid@gmail.com Objective: I would like to work in an institution or organization where discipline & high tech environment will ensure development & will more skillful than other sector. I want to pursue a long term career, taking challenges & commitment to achieve result by working in a competent sector with an ethical mind. Educational Background: ▪ Graduation : ▪ B.B.A (Marketing) 2014(continuing), 3rd year 1st semester, Department of Marketing, Faculty of business studies, Jahangirnagar University, Savar, Dhaka, 1342. CGPA H.S.C (Business Studies) 2009, Savar Cantonment Public School and College, Savar, Dhaka. Dhaka Board, Result: G.P.A S.S.C (Business Studies) 2007, BPATC School and College, Savar, Dhaka. Dhaka board, Result: G.P.A Special qualification: Academic achievements: 1. Having proficient quality in presentation, 2. Good aptitude in incentive, 3. Eminence in marketing activities. 4. Srong perusing capability. Volunteer activities: 1. Worked as a member of ‘’Khelaghor” cultural organization, 2. Joined scout, ...
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...Overview Akij Group History of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing handmade cigarettes popularly known as bidis. This sector gave a real boost to the revenue earning of the Group as well as making a substantial contribution to government exchequer. With the passage of time, the Group undertook new ventures and presently there are 15 units of industries under its umbrella like cigarettes, handmade cigarettes, printing & packaging, textiles, hand board, pharmaceutical, leather processing and real-estate business are in operation, catering jobs for more that 32,000 people in various categories. The Group has plans for setting up more projects. The projects are already in pipeline. Foreign investors have shown keen interest in joining with us for joint ventures. The matter is under our active consideration and will hopefully soon mature. This will also help the nation's economy growth and will create job opportunities to various professionals. Akij Group is also involved in socio-cultural activities. The Group has been operating a sizeable orphanage free of charge in district town. The Group has...
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...1.0. Introduction The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...Introduction | Brand is a name, term, sign, symbol or combination of all that helps to identify one company’s products from those of the competitors’ products. On the other hand perception means the ability to see, hear or become aware of something through the sense. Combining both, the brand and perception we get the term Brand Perception which is one of the most important in today’s marketing. Brand Perception means…………………………………………………………………… brand perception is necessary today because psychology has an important effect on brand. Marketers always want to know the customers response about their brand. Customers like or dislike a brand, is fully depends on their psychology. That’s why it is a concerning question for marketers what factors are work behind the brand perception. Aluminium industry is a technical industry. Customers don’t have enough idea about this industry. But after that it is the 2nd largest used metal in the world. A few studies have found about the aluminium industry in all over the world. As it a technical industry, it is not so much focused like consumers goods like food or cosmetics. Studies have rarely found on brand perception on aluminum industry. In Bangladesh it is an infant industry. No studies are found about these industries in Bangladesh. Under this context the present study takes an initiative to conduct an empirical study on this particular issue. This study will reveal that the most significant factors affecting the customers brand...
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...A proposal of mojo soft drink Company for further improvement of marketing: 1.4: Justification Mojo is a quite renowned beverage in the soft drink market of Bangladesh. It is a product of the Akij Food & Beverage Ltd. in Bangladesh which is a concern of the Akij Group. In fact, Mojo does not use Advertisements as much it should. Recently, it is quite clear that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various...
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...Business plan on crocodile firm Crocodile farming is a very valuable concept for the entrepreneurs of Bangladesh, during the last decade the international demand for crocodile skin has increased tremendously. In this paper we try to show the plan and attractiveness of skin business. We will produce skin and other things that are crocodile bones, meat, teeth, egg. We will produce it in Bangladesh and export it in different corner of the world. We will follow a niche marketing strategy. There would not have any problem in getting buyers as the skins of crocodiles are in great demand. Per inch crocodile skin price is very high. We try to how we serve our customer and how we distribute it. This paper attempts to provide a clear picture of the export opportunity of crocodile skin from Bangladesh our main target is to export crocodile’s skin. It is using for luxurious product item we will direct sell our product to our customer. it is a business to business type business. This type of business will be helpful for our economy. Export oriented products is very few in our country. So we entrepreneur are trying to involve such kind of activities. Business description We are new in business. We develop our marketing plan and we will try to implement it. It will be the joint venture business. It has five members and they will bear risk equally. we will export raw skin and other things. Industry background Now in Bangladesh one farm exists. In international market many firm are...
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...[pic] Report on eramic Industry Ltd Course Code: F-401 Submitted by Yasir Bin Yousuf Roll :16-36 Department Of Finance Submitted to Hussain Ahmed Enamul Huda Lecturer Department of Finance University of Dhaka Date of submission 1 August, 201 Executive summary The ceramic industry is surprisingly not quite a new one in Bangladesh. It dates back to 1962. People Ceramic Industries Ltd (PCI) pioneered the manufacture of porcelain tableware in Bangladesh (Khandaker and Alamgir 2006). According to Bangladesh Ceramic Ware Manufacturers Association (BCWMA), there are approximately 40 ceramic manufacturers operating in this industry producing tableware, sanitary ware and tiles. The major ceramic companies in the industry are Monno ceramics, R.A.K ceramics, Shinepukur ceramics, Fu-wang ceramics, greatwall ceramics, Peoples and national ceramics etc; there remains other 31 companies. Over the years, the ceramic industry in Bangladesh has flourished immensely and has gained recognition throughout the worldQuality of products has helped Bangladesh to carve a niche in the global market; the manufacturers in this sector are taking risks while diversifying their designs into world-class standards. The close competitors of Bangladesh are China and India, but they mostly produce traditional items. Moreover, due to recent global financial crisis and rising labor cost, the developed countries are placing more orders to low-cost countries...
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