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Alcohol in Colleges

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Introduction
The term Binge drinking refers to the excessive consumption of alcohol over a short period of time. In the US, binge drinking is defined as consumption of five and above units of alcohol for a man or four and more units of alcohol for a lady in a single session. This term can also be termed as heavy binge drinking especially when it occurs more than twice in a week of more than thrice within a period of two weeks (Wechsler, Henry, and Toben F. Nelson, 2006). Almost 80% of alcohol consumption by youths is in a form of binge drinks. The most affected age is the age between 18 and 24, of which many these youths are college students.
From a research, one of the big cause of binge drinking is by influence usually by adverts from beverage (alcoholic) companies. These companies put the adverts in a way that it seems attractive and fun to drink much, among the youths. Again peer pressure plays a big role in the cause of binge drinking among youths especially college guys. Other causes may be due to curiosity i.e. they want to be aware how someone feels when drunk, believing that someone feels so good when he or she is drunk (Cranford, James A., Sean Esteban McCabe, and Carol J. Boyd, 2006). Also due to some believes that one can reduce stress by taking alcohol push students to alcohol drinking mostly towards or after an exam.
As per the latest report by National Institute of Alcohol Abuse and Alcoholism, about four in a group of five college students take alcohol. Also, more than 50% of those who take alcohol consume it by binge drinking. Binge drinking has numerous consequences to college students.
To college students, binge drinking leads to academic problems. More than 25% of college students fail to attend classes. This results in poor class performance as well as examination performance. Also, sexual abuse especially rape is rampant in colleges whereby

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