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Aldi Business Model

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Submitted By jonesposadas
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When one thinks of technology trends the grocery store probably doesn’t make your list but our technology based world is pushing even this industry to keep up. Customers are no longer satisfied with the old fashioned way of grocery shopping. The technology trends are driven by what shoppers want out of their experience. To be competitive in the industry grocery stores will have to make it fun, interactive, and easy for their customers.
SN (Supermarket News), the only nationally circulated weekly trade magazine for the food distribution industry, says in the article “10 Predictions for 2013”, the industry will likely continue to be heavily influenced by developments in electronic communications such as social media, online shopping and mobile apps.
Aldi is a fast growing discount grocery store that is proving that technology must be part of the strategic planning process in order to stay connected with your customers and compete in the industry. Utilizing Facebook and Mobile Apps has been a complement to their core ideology of a “no frills” approach to bringing savings to their customers. Aldi uses Facebook to announce sales & promos, special buy items, grand openings, and to say “We Love You” on Valentine’s Day. Earlier this month they launched a Facebook promo in which consumers pledge to switch to Aldi private labels. Under the “Switch and Save” sweepstakes, Facebook users who “like” the Aldi Facebook page can click on a “pledge” to switch to Aldi’s. After they have pledged they are entered in the sweepstakes where 10 winners will receive a $20 gift card.
Aldi customers can also download the new free Aldi app and receive weekly specials, the latest prices, and create shopping lists. Maribel Lopez, principal and founder, Lopez Research, said mobile can't be viewed as a factor divorced from other parts of a retail business. "You must combine it with other parts

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