...ALS is a horrible disease and is the cause of the many sorrows of family’s around the world. Most patients get the news and began to think that this is the end for them, as other patients with ALS continue to try and live normal everyday lives. Ex Boston college baseball player, Pete Frates, has recently sparked a new fire in the public for raising money towards ALS. The movement is called “The ALS Ice Bucket Challenge.” This challenge starts with somebody being nominated by another person who has already done the challenge. After being nominated, you would then have twenty four hours to accept the challenge. If you choose to not accept the challenge then you are to donate one hundred dollars on the ALS website. However, if you choose to accept...
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...Marketing gimmicks have become an attraction on Infobahn, like Garnier products giving a dreadful skin disease or a Frooti employee mixing drops of HIV infected blood; all hampers your brand image. Also dumping a simple ice bucket on your heads can increase your brand equity. Is ALS Ice Bucket Challenge, silly social media fad, a waste of water or just another example of “slacktivism” that allows people to feel good about themselves without really doing much? I was really keen to know about it and also what was so great about the ALS Ice bucket challenge which has even made celebs crazy for it? And this is what I got to know about ALS Ice Bucket Challenge– in which millions of people shared videos of themselves getting doused with ice water and then demanding that others do the same or donate to fight the disease or both. From July 29 to Aug. 20, the ALS Association was able to raise more than $31 million to fund research to find a cure for amyotrophic lateral sclerosis, a fatal disease that attacks the nervous system. Doesn’t it freak you out? When members of Team FrateTrain issued the Ice Bucket Challenge to their base, they did not set out to make it a huge viral hit, nor did they have a large fundraising goal in mind. They simply wanted to raise awareness about ALS and Pete’s fight among as many people as they could. By focusing and executing on that goal alone, the rest happened organically. What Marketing Lessons I learnt:- 1. Attention catcher:- What you really...
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...The ALS Association Hannah Parry SOCI 3377: Organizations & Their Environments Dr. Campbell February 12, 2016 The ALS Association is a national non-profit organization dedicated to spreading awareness and finding a cure for Amyotrophic Lateral Sclerosis (ALS). ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, causing patients to lose the ability to control muscle movement (ALSA.org 2016). The cause of the disease is still unknown and while medication and therapy can treat the symptoms and progression of the disease, there is still no cure. The ALS Association works through research, public education, care services, and public policy initiatives towards finding a cure and supporting the many people affected by the disease. Based in Washington D.C., the ALS Association is comprised of a headquarters, association chapters at the local level, and a national network of certified treatment facilities. In existence for more than a quarter of a century, the organization was thrust in the spotlight and subjected to increased scrutiny with the wildly successful “ALS ice bucket challenge” that swept social media in 2014. Is the ALS a disciplined Weberian bureaucracy or an organic grassroots organization challenging hierarchy and bureaucratic rules as detailed in the Neo-Weberian model articulated by Charles Perrow? Analysis of the organization, along with the wild popularity and financial gain from the ice bucket challenge...
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...Campaign: ALS Ice Bucket Challenge Synopsis: The ALS Ice Bucket Challenge was a global campaign that was used to raise awareness and funds for the Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s Disease. Although the said challenge has been on for decades, this particular ice bucket challenge was brought to the attention of the public by Pete Frates. Pete was a former Boston College captain of baseball who was diagnosed with ALS when he was 27. The campaign started as simple as Frates challenging his friends and some celebrities to do the challenge and “strike out ALS” on July 31, 2014. The challenge went viral, with people from all over the world either doing the challenge within 24 hours or donating to the ALS Association. According to ALS.net, they will do the challenge all over again and for every August, until they find a cure. Media Mix: With this campaign, Pete first used his personal Facebook account to nominate his friends and then had his own page – Team FrateTrain – which is dedicated to striking out ALS. The campaign also used social media as its primary mode of promoting the campaign since every person who will participate in the challenge had to post their video of doing the actual challenge online. Since we are now in the Age of Millennial everything is posted online and because of the behavior of society nowadays always following the trends. Also, because celebrities were doing it since they have followers most likely it piqued the interest...
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...Sample Narrative Essay: Group Ice Bucket Challenge Thesis: event + meaning Part 1: Receive challenge; learn more about ALS; buy supplies – Allison, Breanne, and I were eating lunch in the cafeteria when Simon walked up with his phone. Hey!” Simon said, pulling out his smart phone. It was obvious he wanted to show us something. We said hi back, waiting for him to pull up what he wanted us to see. “You’ve been challenged on Facebook! Are you going to do it?” Breanne looked puzzled. “Do what?” she asked. “The ice bucket challenge!” Simon replied. People sitting at tables surrounding us all looked up and at us. One shouted, “Do it!” Allison said, “Well, we’ve been challenged, so we might as well.” She and I shrugged. Simon raised his arms in victory and walked away. Part 2: Drive home; conversation – We all struggled to pay attention during class that day. All we could think about was the ice bucket challenge. How cold would the water be? Would it hurt? Who would record us taking the challenge? Whom would we nominate to take the challenge after us? We talked about all this after school, driving in Breanne’s car to Allison’s house, a cozy ranch house off Keebler Street. Along the way, Breanne surprised us by suddenly swerving into the parking lot of our local Food Lion. Allison said, “Why are we st…” but trailed off, figuring out mid-question that Breanne was buying the ice we needed. We only bought ice. “Ice bucket challenge?” the cashier said, ringing us up. We all nodded. “We...
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...out of several, that I received the news by way of mass media was through the social media web site “Facebook.” From this particular site, I was, like so many other people locally and nationwide, learned about amyotrophic lateral sclerosis (ALS) or as it is commonly known as, Lou Gehrig’s Disease. I saw what has become viral around the nation and world, hundreds upon hundreds of people, ranging from my family, peers, or some type of celebrity, doing what we now refer to as the “ALS Ice Bucket Challenge.” Although I did see the countless number of individuals getting “called out” by another individual or group and them doing the same, and thereby causing them to dump a bucket of ice on their head to raise awareness for ALS, I also saw a number of people donate to research for the ALS foundation as well. From this stemmed a wide array of information about what ALS actually is other than people dumping ice cold water on their heads. There were several major news stations either posting or reposting on the site as to the amount of money raised for the ALS foundation and these ranged from FOX News, to CNN to The Wall Street Journal and even the spoof articles of The Onion. That being said, I was able to view interviews with those who had ALS or the family members who had been affected by the condition. I could also listen to or view podcasts from radio hosts such as Dave Ramsey. Though I was viewing all of these different news and media information, I was doing so through one...
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...DATA PREMIER LEAGUE Case 2: ALS IceBucketChallenge Objective: Sentiment analysis of twitter tweets and facebook posts during the Ice Bucket Challenge ALS Ice bucket challenge is an activity which involves dumping of ice water on one’s head to promote awareness of the disease ALS as an alternative for donation. It went on viral during July and august 2014. Challenge encourages nomination of other kith and kin’s to do the same within 24 hrs. Methodology: Data Preprocessing: From the given data all redundancies were cleaned up. By using vector source in Corpus, we cleared punctuation marks, numbers, converting all the words into a single case (as it is casesensitive), removing stop words which do not make sense in the sentence, stripping out whitespace and http links were removed. Clearing all this unnecessary data, we get the content which makes actual sentiment overall in each post/tweet. Data Analysis: The overall sentimental score was developed using an algorithm which contains 7 liker scale using R tool by considering the standard Positive and negative words. Categorical analysis was performed using excel based API developed on the NLP algorithm used by Semantria to get individual categorical analysis as to how the emotions and trend was The statements were split into words and un-listed the results in a list of words. Matched these un-listed words to the Positive master list and this returns the indices of all the matched words. The attempt made here is...
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...to the world’s attention. In the beginning, few people took notice of the horrifying event. Through social media, celebrities and influential figures from the first lady Michelle Obama to supermodel Cara Delavigne have posted pictures of themselves with the hash tag Bring Back Our Girls. In the span of three weeks, the hash tag was used more than one million times. With the growing western attention, the issue has become incrementally difficult to ignore and global intervention became inevitable. As more people speak up for the issue, world governments are more likely listen and take action. Many people argue that unlike other campaigns such as the ALS Ice Bucket Challenge, the BringBackourGirls campaign has not raised any funds for the underlying cause. However, while the money raised for the ALS Ice Bucket Challenge goes to ALS research, the goal for the BBOG campaign is...
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...there are still many diseases that remain not only without a cure, but without even effective treatments. One of these diseases is amyotrophic lateral sclerosis. ALS, or Lou Gehrig’s disease as it is commonly known, is a degenerative disease affecting the nervous system and the only outcome is death. Let’s take a look at the symptoms and how the effect they have on ALS patients. The early symptoms are slight and hardly noticed, they are easy for victim’s to ignore and even easier for physician’s to misdiagnosis. Early symptoms include muscle weakness, fatigue, and a heavy or numb feeling in the arms and legs. These symptoms begin slowly as simply dropping things or tripping frequently. Then the symptoms begin to cause a lot more problems that are much more difficult to ignore. Patients begin having trouble with things we do every day without really even having to think much about them. As this disease progresses into the more advanced stages victims experience difficulty with swallowing, breathing will become difficult and leave the patient at high risk for pneumonia and they lose the ability to speak. The only abilities spared by this devasting disease are brain function, eye motion, bladder function and the sense of touch. Although these few abilities are spared, it almost makes this disease even worse. An ALS victim’s mind is alert and functional but they can’t communicate. They feel the need to urinate, but do not have the capacity to do anything about it. They can...
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...Amyotrophic lateral sclerosis or ALS is a disease that weakens muscles and affects the physical functions of someone’s body. Researchers are not sure what the cause of ALS is. Scientists think that the causes of ALS are when the immune system starts killing some of the proteins our bodies make. When the proteins in our bodies are uneven or not operating correctly this causes them to become too big or small or to die. Other researchers think that ALS can be inherited. There are many different symptoms of ALS. The most noticed symptom of ALS victims is muscle weakness. But other symptoms include not being able to lift light items such as a cup of tea or a pen. Another common symptom is the way words are spoken may sound different or slurred....
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...Collinsdictionary.com. Web. 16 Sept. 2014. “Churchill: The ‘British Bulldog.” History. A & E Television Networks, n.d. Web. 14 September 2014. “Empathy.” Oxford Dictionaries. Oxford University Press, 2014. Oxforddictionaries.com. Web. 16 Sept. 2014. Golding, William. Lord of the Flies. New York: Penguin, 1954. Print. Kim, Leo. “KIM: Reaffirm the Ice Bucket Challenge.” Yale Daily News. Yale Daily News, 2014. Web. 17 Sept. 2014. “Millennials Are Taking Control in Oil and Gas: 3 Ways Your Marketing Should Change to Win Them Over.” Blue Flame Thinking. Blue Flame Thinking, 2014. Web. 16 Sept. 2014. TEDWomen 2010. “The Mothers who Found Forgiveness, Friendship.” TED. Dec. 2010. Lecture. “What Makes Us Human?” Rabbi Sacks. Rabbi Sacks, 25 April 2013. Web. 14 Sept. 2014. Works Consulted “Millennials Warm Up to Ice Bucket Challenge.” Bentley University. Bentley University, 1995-2014. Web. 16 Sept. 2014. “More Information About: Winston Churchill.” BBC. BBC, 2014. Web. 16 Sept. 2014. “The Soviet Union Under Joseph Stalin.” History. A&E Television Networks, n.d. 14 Sept. 2014. “Winston Churchill- Biographical.” Norbelprize.org. Nobel Media AB, 2014. 16 Sept....
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...enhanced message recall than those without celebrity affiliation (Toncar, Reid, & Anderson, 2007). Agrawal and Kamalura (1995) contended that the impact of celebrity endorsements on stock returns was positive, and suggested that celebrity endorsements were worthwhile investments in the commercial context. Celebrity endorsement is also gathering increasing momentum in attempts to develop public awareness of charitable causes. For example, a growing number of celebrities have become involved in heightening public awareness of poverty in low-income countries (Samman, Auliffe, and MacLachlan, 2009). More recently, even more celebrities around the world have taken on the Ice Bucket Challenge, dousing themselves with ice water to raise awareness and funds for the disease amyotrophic lateral sclerosis (ALS). The Ice Bucket Challenge has been such an epic success through social media outreach that raised an estimated $15 million to fight the disease in just a few weeks (Smith, 2014). There has been an increased research interest concerned in investigating the impact of celebrity on charitable causes;...
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...date. First of all it's completely free. It is also very easy to navigate. . Just put in any keyword such as cars, hotels, destinations and you will see multiple sites come up. You can use YouTube to search on how to do a repair to your house, your car or just about anything else you might own. And on those sights they offer products or service if needed. What a great way to do business. You see the advertisers on all these sights….where as you can watch the ad or usually skip after 5 seconds. You are also able to upload any of your videos to the other social media giant....Facebook. I think one of the best examples I have seen lately of social advertising on YouTube was the Ice Bucket Challenge for ALS. I doubt that many people knew what ALS was before the start of this challenge. So not only did this campaign raise over $60,000 dollars in one month using the different social media sights but it also educated the public on this devastating disease. And it was a fun thing to be a part of. I currently have a job detailing cars, trucks and boats and I have been looking for different ways to advertise my business. I have come up with an ad with the picture of the back of a generic car with the words "Wash Me Please" written sloppily on the back window. (We've all seen those dirty cars that somebody has written that on). I would also ad that I was mobile and could come to them at their work or home. I would put my name, email and cell phone number also. I...
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...Amyotrophic Lateral Sclerosis There are many types of diseases that attack the muscles, and doctors are still discovering new ones each day. This year there has been a wide spread of different challenges going around. One of the challenges was the ALS Ice Bucket Challenge, this challenged spreaded awareness of the muscle disease Amyotrophic Lateral Sclerosis (ALS). ALS has often been referred to as Lou Gehrig’s Disease. It is a progressive disease that affects the nerves in the brain and the spinal cord. The name of this muscle disease may sound really hard to understand, but really it is quite simple. Amyotrophic can be broken down into three parts and looked at separately. “A” means no, “myo” means muscle and “trophic” means nourishment. When these three are put together it means no muscle nourishment. When a muscle has no nourishment, it begins to waste away and become weak. The lateral in the name is stating the position of where the disease is located on the spine. Since it is later this would be the disease is found on the outer sides of the spinal cord. The sclerosis part of the name means the hardening of the muscle in that area. In the body there are motor neurons; which are located in the brain, brain stem, and spinal cord. These motor neurons are control units and communication links between the nervous system and the voluntary muscles in the body. The motor neurons in the brain send messages that are transmitted to motor neurons in the spinal...
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...technology company, Xiaomi. Lei also favors the simple stylings of Jobs, preferring the black shirt and jeans combo that was once standard attire for the former Apple CEO (though he was known for his black turtleneck). Lei Jun was born on 16 December 1969 in Xiantao, Hubei, China. In 1987, Lei graduated from Mianyang Middle School and began attending Wuhan University, where he holds a Bachelor of Science in Engineering. On 20 December 2007, for "health reasons", Lei resigned as President and CEO of Kingsoft. On 16 December 2008, Lei became a Chairman of UCWeb. On 6 April 2010, Lei Jun founded Xiaomi Tech.[9] On 29 August 2011, Lei became an Executive Director of Kingsoft.[10] On 18 August 2014, Xiaomi CEO Lei Jun completed the ALS Ice Bucket Challenge after nominated by investor Yuri Milner. In return, Lei Jun nominated Hong Kong superstar Andy Lau, Foxconn Chairman Terry Gou and Baidu founder Robin Li....
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