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Alternative Fuel Rentals

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Adding Alternative Fuel Rental Cars COMM / 215
March 2015

Adding Alternative Fuel Rental Cars
Lotus Rental Cars are known for their high class and exotic rental vehicles at affordable costs. By adding alternative fuel vehicles to the Lotus Rental Car fleet, Lotus Rental Car can bring in higher revenue for many reasons. First, the new cars will give the customers a new variety of vehicles at the same cost as the current fleet with minimal cost difference when purchasing the new vehicles. The new cars will have better miles per gallon (MPG) and, therefore, have lower costs at the gas pump for the customer. The alternative fuel vehicles have less yearly maintenance than the current Lotus rental car. Lastly, the vehicles provide better benefits to the environment then as with the comparable unleaded gasoline only vehicles that will help decrease the environmental footprint of Lotus Rental Cars.
Cost of Vehicles The current vehicle, the 2014 Lotus Evora S, is the primary vehicle in Lotus Rental Car fleet. The Lotus Evora S has a base price of $69,965 to $81,465 (Hearst Communications, Inc., 2015). The cost of the Lotus depends on what options and features are added to or come with the vehicle. The two new alternative fuel vehicles to be added to the fleet, the 2014 Cadillac ELR and the 2014 Tesla Roadster Model S, cost around the same as the Lotus Evora S.
The General Motors (2015) website shows that the Cadillac ELR has a base price of $75,995 to $82,135. The price of the vehicle changes depending on what size engine, options, and features are put into the vehicle. The Tesla Motors (2015) website has the Tesla Roadster Model S priced from $71,070 to $105,670. This price range also depends on the features that are installed on the car. Both the Cadillac ELR and the Tesla Roadster Model S have comparable prices, engine sizes, options, and features

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