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Amazon Case Analysis

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Submitted By emilyn
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TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES #938 Aurora Blvd. Cubao, Quezon City

Prepared By: Feniquito, Emilyn C. Gonzales, Ornelly C. IE41FB1 Presented to: ENGR. MANUEL Q. SANTOS

October 6, 2011

I. INTRODUCTION

CORPORATE PROFILE

Amazon.com Inc. (AMZN) is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them all in numerous warehouses and distributing products from many partner companies. Amazon directly sells, or acts as a platform for the sale of a broad range of products. These include books, music, videos, and consumer electronics, clothing and household products. The majority of Amazon’s sales are products sold by Amazon, with the remaining amount from third-party sellers.
Amazon was founded in 1994 and is headquartered in Seattle, Washington. It has direct international operations in the United States, Canada, France, Germany, Japan, and the United Kingdom.
Since 2004, Amazon has begun to rapidly expand its web services arsenal. Products such as Amazon EC2 (Elastic Compute Cloud) and Amazon S3 (Simple Storage System), Amazon Route 53 have been large successes.
Some of Amazon’s recent acquisitions include Shopbop (2006), Abebooks (2008), Zappos (2009), LOVEFiLM (2011).
As of Q1 2011, Amazon has approximately 137 million active customers worldwide. It was also reported that there are 2 million merchants selling on Amazon equalling a third of the total listings. North America currently represents 55.4% of sales with the other 44.6% in the International market.

HISTORY
Figure 1 Jeff Bezos, the founder of Amazon.com
Figure 1 Jeff Bezos, the founder of Amazon.com

Amazon was founded in 1995, spurred by what Bezos called "regret minimization framework", his effort

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