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Amazon Inc

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Submitted By flob
Words 1144
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Part 1: Describe the portfolio of new business services being launched by Amazon.com
A creation by founder and Chief CEO Executive Jeffrey Bezo's, Amazon has grown to become the world’s largest retailer. Amazon's original Promise to revolutionize retailing is under scrutiny, as Bezo’s is seen to be taking the company to new different direction, from where it initially began. Bezo’s aim is to transform Amazon.com into a digital utility for the 21st century, where it runs the messy technical and logistical parts of other businesses, using the same technology and operations that power Amazon.com. Amazon’s quietly launched new business, are unrelated to its core retail stores and include; computing, crowd sourcing, Media, search, Distribution and Web Measurement. Amazons strategy is to make available its capabilities and resources for rent to all, suppliers, outsiders and retailers. The resources for rent include its many square feet of warehouse spaces worldwide to spare computer capacity, data storage on its disk drives and software codes written to coordinate all of the operations (Cravens& Piercy).
Even though skeptics have claimed that Amazon is on the path to destruction, the organizations is focused to the big price, that one day all the investments and planning will pay off. Bezo’s’ reassures, that the company has in the past been misunderstood, which is something it is comfortable with. Amazon’s ability to innovate and to stay aware of its customers’ needs and preferences will keep them at the forefront of other competitors and retailers worldwide. Amazon is re-inventing the wheel by offering value chain options to consumers, retailers and even competitors. Its strategy is that, by offering a wide range of services, and turning itself inside out to suppliers, retailers and even competitors, it will be able to access a large customer, consumer and

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