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Amazon Research

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Submitted By tylerpinney
Words 805
Pages 4
Management
Amazon E-commerce
Access control and security- Amazon.com displays their privacy notice on their website in order to ensure the trust of the customer. They us the example of how their website uses SSL software. This software encrypts all the information that the user puts in to the website. They also, like many other websites disclose all but the last four digits of your credit card number. Another thing they do is warn you of the danger of not signing out of your account when you leave your computer. They even address the use of their mobile website and how it is more secure to make sure your location services are turned off.
Profiling and personalizing- One of the ways that Amazon personalizes your homepage is by posting items relative to the items you have recently been looking at. Also, if you have been searching for items in the automotive department, it will give your recommendations specifically from that department, giving you more specific options. Amazon has an option called “Your Garage” in this feature you are able to enter the make and model of your vehicle and Amazon will recommend parts that are specific to your vehicle. It then breaks these items down into categories such as exterior, lighting accessories, wheel and tire, and suspension in order to make your search easier.
Search managing- Like most search engines, Amazon’s search bar will give you suggestions as you type in your search in order to help with the process. Instead of doing a broad search for what you are interested in, you are able to search in different departments such as, automotive, electronic, tools, and even home and garden. Initially the results are put in order of relevance to your search, then you are able to adjust this order to sort by price: low to high, price: high to low, customer review, or newest arrivals. Amazon will then keep track of your recent

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