...AMB200 Consumer Behaviour Portfolio Purpose The purpose of this assessment is for you to understand consumer behaviour by applying theories to your own behaviour. In this assessment, you will submit three (3) out of six (6) tutorial worksheets as part of a portfolio. You must submit worksheet 1 and then choose any two (2) from worksheet 2 to 6. The tutorial program has been designed to assist your learning and is directly linked to this assessment. You should aim to attend most of the tutorials if you seek a good mark. Consumer Behaviour List In the first tutorial, you will be select ONE consumer behaviour from the list below that you have done in the last three months. You will then complete worksheets in the tutorials of weeks 2 – 7 on that consumer behaviour. Once you have selected a behaviour you cannot change as your assessment requires to submit worksheets on the same behaviour. List of Consumer Behaviours * Buying a PC/laptop/high-technology item * Booking/arranging/going on an overseas holiday * Selecting a university * Going to the movies * Choosing a restaurant for a special occasion * Evaluating and selecting a mobile phone plan * Choosing to do volunteer work * Buying a fashion item * Going to a concert * Changing a bad habit (smoking, reducing alcohol intake, getting fit, eating better) Assignment structure and requirements You must follow this structure, do not change the order of the content of the worksheets...
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...AMB200 Consumer Behaviour Assessment Item 2: CB Report Consumer Behaviour Topics There are two consumer behaviour topics for this assignment. You should choose one (1) of these topics as the subject of your consumer behaviour report. Topic 1: Face-to-Face Fundraising: Powerful or Pestering? In many major cities throughout the world, representatives from charities and other not-for-profit organisations seek to meet the general public face-to-face and encourage them to donate time, money or other support and resources. In order to maximise resources for charitable purposes, representatives are usually hoping to set up a regular donation plan with a donor, rather than asking for a discrete donation of loose change. To this end, representatives are often stationed on city streets, in shopping centres and and near monuments in order to stand a chance of speaking with pedestrians making their way around the city. Whilst these tactics can be successful in engaging donors to make regular donations, especially those who may be too time-poor to seek out opportunities to donate on their own, face-to-face fundraising has also been criticised for ‘pestering’ or even ‘bullying’ consumers. Added to this, donors who sign up as a result of face-to-face fundraising often cancel their donations later. Charities and not-for-profit organisations need to understand more about donor behaviour in order to ensure their strategies are as successful as possible, leaving them free to...
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