WEEK 10
Starbucks Balanced Scorecard
University of Maryland University College

Professor
AMBA 630
12/14/2015

Table of Contents
Executive Summary……………………………………………………………………………3
Balanced Scorecard for Starbucks Coffee Company-Figure…………………………………..4
Vision Statement…………………………………………………………………………….…5
Mission Statement…………………………………………………………………………...…5
Values................................................................................................................................…….5
Balanced Scorecard for Starbucks Coffee Company………………………………………….6
Financial Perspective ………………………………………………………………………….6
Customer Perspective………………………………………………………………………….8
Internal Perspective……………………………………………………………………………9
Employee Learning and Growth……………………………………………………………...11
Conclusion……………………………………………………………………………….……13
References…………………………………………………………………………………….14
Appendix……………………………………………………………………………………...16

Executive Summary

The balanced scorecard is a technique that helps organizations to implement strategies to reach their mission and vision. In this paper, I will discuss a balanced scorecard that managers of Starbucks Coffee Company should use to measure their business.
The first store of Starbucks opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea from Alfred Peet. At first, only coffee beans and coffee making equipment were being sold, but after 10 years Howard Schultz was hired as Director of Retail Operations and he wanted to sell coffee as drinks. When he could not convinced the owners he went his way to open his own coffee shops. Baldwin and his partners sold the Starbucks to Shultz the next year and Shultz changed all his coffee shops’ names to Starbucks. “Over the course of its history, Starbucks has bought or acquired companies like Peet’s and Seattle’s Best Coffee, and took over many locations of Coffee