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Amc Executive Summary

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AMC theaters is and American movie theater and it is operated by AMC Entertainment Inc. The Durwood brothers founded it in 1920 and nowadays AMC Company occupies the second-largest place on the chain of the American cinema market share, behind Regal Entertainment group and ahead of Cinemark Theaters. The theatres welcome approximately 200 million guests annually through the doors of its more than 300 locations and with 4960 screens. With innovative amenities and a focus on providing a bunch of movies in the best theatre environment. In hence, AMC is recognized as an industry leader and an iconic destination. The company has 346 locations around the USA, mostly in North America. They also have more location outside USA in Mainland China, home of its corporate parent. Moreover, the headquarters of AMC is located in Leawood, Kansas. AMC’s objective is based to welcome every people to their theaters gates to all associates and make them to live every experience amazing. Also, on the other hand, AMC plans to expand their structure worldwide with the idea of having icon locations in major urban areas and other select areas. On the competition section, AMC was the first cinema who created multiplexing, which is the act of building a movie theater complex with multiple screens converting a unique environment using motion picture exhibitors (traditional method) to increase operating activities efficiencies. However, multiplexing has been discontinued to be a competitive advantage for AMC entertainment since it has been widely adopted by others competitors. But on the positive side which make AMC more competitive is the comfort that theaters offers and the new concept, dine-in theaters at 11 of its location. AMC firstly came public on 2007, nine years ago and its financial projection reached the top stock price at a value of $35.68 on March 2015 but it fall to $20.20 on October 2015. Nowadays, they have grown up to the point of $27.50. Finally, AMC seeks to improve their offers since they want to be the leaders of the cinema chain market

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