...1. Prior to 1995, why was AOL so successful in the commercial online industry relative to its competitors CompuServe and Prodigy? As AOL has always been focusing on aggressively attracting new clients and managed to achieve a high retention rate, due to AOL’s proven track record of customer loyalty and positive word-of-mouth, it built up a relatively large customer base (4m customers by end of Oct 1995). AOL aggressively marketed its online service using direct mail packets with AOL software disks and entered co-marketing efforts with computer magazine publishers and PC hard- and software providers in order to distribute their software. New customers could easily activate their accounts with the provided keys and passwords by just providing their credit card information, which, compared to AOL’s competitors constituted the easiest acquisition process for new customers. Continuous investments in the development of new online services and additional contents that met customers’ needs and expectations yielded an additional competitive advantage. Those included real-time conferences, interactive communications, public bulletin boards, electronic mail, electronic magazines and newspapers, online education (real-time interactive classes, library), shopping and travelling (vacation booking, travel information and services), information services (world’s, sport, stock market news, internet access), etc. AOL built on a strong network of partner-companies which resulted in...
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...America Online, Inc Case Analysis 4/25/2011 a. Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitors, CompuServe and Prodigy? Answer: AOL¶s subscription base was more than those of CompuServe andProdigy combined, two rival online service providers, making AOL the number one consumer onlineservice provider in the United States. The reasons for AOL to be really successful relative to its competitors are below: y y y y y The higher quality of content available on AOL was a major attraction for customers. Also AOL had exclusive contracts with content providers thereby ensuring those contents are unavailable through competitors. AOL was the biggest online service provider with a huge customer base. They leveraged this and ensured that majority share (80%) of the revenue generated by the content provider sites were retained by AOL resulting in increased profits for AOL. AOL¶s rate structure was the easiest for consumers to understand and anticipate. As Internet charges were much higher those days, a simple easy to understand rate structure provided AOL a competitive advantage over its competitors. AOL customers had peace of mind since there were no surprises. Unlike competitors, AOL¶s didn¶t additionally charge their customers for content & downloads. AOL spent a lot on attracting new customers i.e. AOL pursued an aggressive marketing strategy using both independent & co-marketing...
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...中美网上药店对比分析 【摘要】网上药店又称为电子药店,主要通过互联网向消费者提供药品和其他医药产品。网上药店以B2C的电子商务形势，通过其价格便宜、选择自由、私密方便、信息丰富等优势受到了消费者认可,并随着信息技术进步得到迅猛发展。我国的网上药店随着电子商务的发展而逐渐发展壮大,但由于起步较晚,在发展过程中存在着诸多问题。本文通过分析美国Drugstore.com网上药店和中国Jxdyf.com金象大药房，就目前两个网站的电子商务模式、主要产品和服务、经营方式、支付方法、盈利方式，营销等方面进行分析与对比，找到我国电子药业发展的不足。并结合国外网站的优势，提出有针对性的建议。 【Abstract】Online pharmacy store is also called electronic pharmacy store that provides customers drugs and related medical products through the Internet. The online pharmacy store has been developed dramatically because of it’s convenience, low price, freedom, and privacy by using the B2C e-commerce model. Although the online medical stores industry in China is growing significantly with the development of e-commerce, there are many problems are presented during the process. This paper is aims to find the method to develop Chinese e-medical industry by analyzing two different online medical stores Drugstore.com (USA) and Jxdyf.com (China). 【关键词】medical, e-commerce, business modal, B2C * 背景 数据表明，仅从2005到2010年，网购的消费量就增加了22倍。随着互联网的使用人群逐渐扩大，越来越多的企业涉足电子商务市场，而许多传统医药企业也纷纷探入这片领域，开设网上药店。因为药品从开发、生产到上市都是高度标准化的，所以它的质量、功能、适用范围等等都可以具体量化，所以它是非常适合网上交易。因此，医药电子商务成为了近年来的一个热点。2010年，中国电子商务市场交易额达＊＊＊元，同比增长＊＊。面对如此形势，中国的医药行业流通转型已是必然，传统落后的商业模式已经落后。而事实上，我国的B2C医药电子商务早在9年前开始起步发展，并在当时得到了政府的大力支持。然而此领域并未如预期的迅猛发展，加之频发的食品安全问题，使得政府对相关产业高度关注。并且药品的安全问题要更加关键，因此，药物流通监管部门明显加强了监管力度，甚至一度暂停了对B2C网上售药资质的审批。相反，美国B2C电子商务已经发展的非常成熟，占据医药流通市场过半份额。网上药店超过＊＊家，形成＊＊美元的市场规模。调查表明，美国超过50%的网民表示曾在网上查询、购买过医药保健品。因此，通过研究分析...
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...FIN3113 Yeo Boon Tat U081536B Case Study: America Online 1. Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitors CompuServe and Prodigy? a. Wide range of products making them more able to capture online consumer needs. b. Continuous addition and improvement to the products and services provided to retain customer. c. Extensive marketing efforts like direct mail packages and bundling AOL software into related products sold in the market to attract new customers. 2. As of 1995, what are the key changes taking place in the commercial online industry? How are they likely to affect AOL’s future prospects? d. New entrants with large financial backing like Microsoft’s MSN makes the industry even more cost competitive. e. The increase in usage of world wide web where people can obtain news or information for free, making AOL’s paid services less attractive. Thus demand for products and services by firms like AOL is growing at a decreasing rate. 3. Was AOL’s policy to capitalize subscriber acquisition cost justified prior to 1995? f. Yes i. Since costs are generated from the life of the subscriber’s subscription period, these cost should be capitalized. ii. These cost truly reflect the life of the actual cost that AOL incur rather than incurring them right at the moment subscription occurs. 4. Given the changes discussed in question 2, do you...
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...America Online offers a product that is differentiated amongst it’s competitors to achieve a competitive advantage. Their strategy to offer an unmatched internet experience is what makes America Online a leader in their industry. America Online offers products ranging from real-time talk, online classes, online shopping, electronic mail, and internet access. Their competitive strategy is focused on the needs of their customers and ultimately, their wide range of products will help them reach out to new customers and build a lasting relationship with current customers. 2 Key Success Factors: 1) Wide Range of Products offered with a high-speed Web browser. (ability to retain customers) 2) Their persistent marketing creativity. (ability to get new customers) 2 Major Business Risks: 1) Industry is relatively new and threat to new entrants is high. (competition) 2) AOL Subscribers transferring to the Internet World Wide Web and Web Browsers (unbundling of services) 3) Their resistance to change 2 Key Areas of Accounting Policy: 1) Capitalization of marketing costs (over 12 or 18 months) associated with acquiring a customer including direct mail, advertising, start-up kits, and bundling costs. 2) Amortization of software development costs over 5 years. There seems to be little discretion and judgment involved with these accounting policies. Capitalizing marketing costs appears to be a stretch of the accounting rules and policies. They should be recording...
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...The Appeal for Online Educations Is on the Rise Abstract Education is said to be the key that open many doors. The American dream of owning a house with a white-picket fence can be made easier to obtain with a degree. Earning a degree is not always an easy task. The Appeal for Online Education Is On the Rise in America Education is important and knowledge is power. These are societal beliefs in America. Many believe that without a degree, one cannot live a good life. A good life encompasses having financial success. It’s difficult for working adults, who want to be financially successful, to earn a degree. The appeal for online education is on the rise in America. Time Constraints The first reason that the appeal for online education is on the rise in America is because of time constraints. Many Americans have busy lives, children and jobs; they hardly have enough time to accomplish their daily task. The working adult, who wants to go back to school to earn their degree, has two options. Either they can go to a traditional university to earn a degree or the can attend online university to earn their degree. Schedule re-arrangement would be required to go the traditional route. An online education is quickly becoming the more popular way to go. Going to school online does not require a change in work schedule and it does not limit quality time spent with family. Time management skills can be used to maintain a high grade average in school. Expedited...
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...Online Shopping vs. Traditional Shopping Wezley Singleton COM/155 Lee A. Fenstermaker III. Due Date: 22JUL2012 Online Shopping vs. Traditional Shopping As the years pass, technology seems to leap forward exponentially. The capabilities of the home computer have increased so much over the past few decades. Shopping is a ritual that every household in America practices. With the rise of the Internet, companies know the potential consumer base that awaits them. How did they tap into this consumer gold mine? By providing convenient shopping, where consumers can buy products with the click of a button. Online shopping is becoming a much more popular thing these days. With relatively new faces such as Amazon and eBay, and even old players like Wal-Mart and The Home Depot, online shopping is definitely an alternative to traditional shopping. But the question is, which one is more effective, both cost-wise and time-wise? This article will go over the benefits of online shopping vs. traditional shopping, so that you can make an informed decision when trying to decide where to shop. Online shopping, in most situations, is a much more cost and time effective way to shop for many products. It saves you time, money, and spares you of some stress. By the end of this essay, you will see why online shopping is clearly the best option when it comes to where you shop. Saving time is the point and goal of every piece of technology...
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...America Online To Unveil Flat Fee For Internet Access The Internet is becoming more popular and more widely used, and the Market for internet access is growing rapidly. To stay competitive in this fast-moving industry, America Online has announced that they will switch their price plan for internet access.to a flat-fee rate of $19.95 per month. After the changed in price (decrease), the Supply curve "S" will shift to "S1". An increase in Supply curve will increase (Quantity) people using America Online and decrease Price. America Online has announced a change to their price plan for internet access. before they charged a rate of $19.95 for only 20 hours of internet access. One of the many reasons is that it could help the service against Internet competitors, by doing this "Keith Benjamin says there may be some short-term negative impact on margins." Negative impact on margins means that there will be decrease in earnings. Another reason for this pricing move is part of a broader effort to add new features to the service and make it more compelling than rivals. Since America Online's price is lower people will tend to use America Online more. This is a competitive market as America Online lowers their price, other competitors will lower their price too. This will...
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...| 一、简要流程 | | 1. 凭植入TPO 的托福课程的听课证号、身份证号和真实姓名登陆迅程TPO 网页； | | 2. 系统自动验证成功后即可看到“获得ETS 考试授权号authocode”链接，点击该链接后即可查看到自己的authcode（考试授权号）； | | 3. 拿到authcode 后学生可以在家中任何时间进入ETS 的TPO 页面完成模考； | | 4. 进入ETS 的TPO 页面后的操作流程： | | （1）在主页面右下角‘If your employer or institution provided you with an authorization number, please enter it below’ | |框内输入TPO 授权号（注意：此授权号仅限单次使用，一旦输入进入注册，即视为使用），点击Submit； | | （2）进入注册页面，输入电子邮箱地址。如果之前已注册过TOEFL Practice Online 会员，则输入自己的密码；如果是第一次注册， | |请选取No，I am a new customer 选项。 点击Continue 进入下一页面； | | （3）点击Continue to the Practice Site 进入下一页面填写注册信息； | |...
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...makes immigrants. Hollywood wants immigrants to that think that America is the land of opportunity where all dreams come true. The audience of this podcast is both people over seas and the American public. I think that the audience has changed by growing substantially larger. Upon the release of the podcast online it is now able to reach more people of different races and cultural back grounds. The main claim of the argument is that immigrants see everything that American’s have is a picture perfect world. Though people from overseas see what Americans have as a dream, it isn’t all it is cracked up to be. They are not seeing the underlying issues; this is the main claim of the argument. Three examples of this are in all Hollywood movies, happy characters, are good looking, young, and well off. I believe that this shows that even if you are not in the movies you are still viewed as an American, to be living the American dream. If you live here all the cars are new and it looks like a movie. They do not see the underlying car payments or credit card bills. The third statement is during the depression we were still portraying through American musicals by such songs as “we’re in the money” that we as American were rich though many people in America couldn’t even feed their children. The speaker points out many statements how the Movie industry stacked the deck. They painted a picture to people that do not live in America to believe if you live here you will be living the American...
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...Rock/Rock en Español begin? II. Did Latin Rock/Rock en Español play any political impact in Latin American countries the way R&B did in the United States? III. How did the United States respond to Latin Rock/Rock en Español? The origin of Rock en Español can be traced to the popularity of Rock n’ Roll in Latin America in the ‘50s and ‘60s. Many individuals believe Rock en Español originated in 1958 from the hit song “La Bamba” from the famous American singer, songwriter and guitarist Ritchie Valens. Ritchie’s recording of “La Bamba” popularized Spanish-language rock throughout many Latin American countries. However, it wasn’t until the 1980s that Rock en Español was truly born, and in the 1990s it became the movement that it’s known as today. A few of the most influential names in the history of Rock en Español are: Soda Stereo, Café Tacvba, Enanitos Verdes, Los Prisioneros, Hombres G, and one of my favorite bands Caifanes/Jaguares. As Latin American bands began to listen to Rock n’ Roll, it became apparent that local bands would have to inherit the sound of the American and British bands, who were highly accepted by the corporate media in Latin America, in order to be heard on the radio or appear on...
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...Media Reaction Sarah Hickman SOC 315: Cultural Diversity January 25, 2014 Nancy Cupp, Facilitator Week Three Individual Assignment I choose the article “Immigration: Asylum some member states have more work to do than other.” This article is about immigrants seeking asylum in other states in Europe and not getting the same results as Greece. In addition, Greece has received support financially more than the other states between 2007 and 2011. According to the courts in Europe, the human rights are not respected, as a result the Commission is monitoring human dignity. The treatments of the immigrants have been awful so as a result they have closed the worst camps. Incidents have shown that supervisors are let go due to their behaviors towards migrants. The Neo-Nazi Golden Dawn Party has also showed racism attacks towards the migrants. Migrants are still applying for asylum in Europe because of the Syria crisis. It shows that there have been 332,000 requests for asylum in Greece in 2012, which is higher than last year (European Social Policy, 2013). In the overview, it first started by simply informing its readers what the definition of immigrants actually is. According to the overview, immigrants are individuals who have left their country or area of origin to settle in another country or territory. It also told us what immigrant really was. When dealing with immigrants and immigration, there are two main categories for the reasons of their migration...
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...King Ferdinand and Queen Isabella, Columbus went in search for India which was located in the East. However Columbus unknowingly sailed to the west across the Atlantic Ocean which led him to a land mass which was unknown to the Europeans at that time which he name “The Americas. Although this theory is commonly accepted as it has been popularized by the Europeans, there is significant physical evidence that suggest that Columbus was not the first to discover “The World”. Many Historians such as Ivan van Sertima believe that the West Africans discovered the Americas...
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...October 01, 2011 Remarks by the President at the Human Rights Campaign's Annual National Dinner Washington Convention Center Washington, D.C. 7:26 P.M. EDT THE PRESIDENT: Thank you so much. It is great to be back. (Applause.) I see a lot of friends in the house. I appreciate the chance to join you tonight. I also took a trip out to California last week, where I held some productive bilateral talks with your leader, Lady Gaga. (Laughter.) She was wearing 16-inch heels. (Laughter.) She was eight feet tall. (Laughter.) It was a little intimidating. Now, I don’t want to give a long speech. Cyndi Lauper is in the house. I can’t compete with that. (Applause.) But I wanted to come here tonight, first of all, to personally thank Joe for his outstanding years of leadership at HRC. (Applause.) What he has accomplished at the helm of this organization has been remarkable, and I want to thank all of you for the support that you’ve shown this organization and for your commitment to a simple idea: Every single American -- gay, straight, lesbian, bisexual, transgender -- every single American deserves to be treated equally in the eyes of the law and in the eyes of our society. It’s a pretty simple proposition. (Applause.) Now, I don’t have to tell you that we have a ways to go in that struggle. I don’t have to tell you how many are still denied their basic rights -- Americans who are still made to feel like second-class citizens, who have to live a lie to keep their jobs, or who are...
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...Course Syllabus |[pic] | American Experience I (HSS 255) Instructor: Yakita Burns Office Hours: (Wed) 2:30 p.m. – 3:30 p.m. Office: 228 HHS Phone: 201-8488 Course: AMH 1041 Credits: 3hrs Reference # 155106 Class Time: 1:25 - 2:15 p.m. (MWF) E-mail: burnsy@tcc.fl.edu Session: Fall 2015 Course Description: American Experience I (3) FA SP SU Prerequisites: Documented exemption, appropriate placement scores or completion of developmental education reading and writing. AMH 1041 examines the historical experiences and events that have shaped America's social and economic development in order to foster a better understanding of America's culturally diverse society. Prerequisite(s): satisfactory completion of Developmental Writing II (ENC0025 ) and Developmental Reading II (REA0017 ), or appropriate placement scores. Examines the historical experiences and events that shaped America’s social and economic development, in order to foster a better understanding of America’s culturally diverse society. Lecture: 3 hours. Close Close Prerequisite(s): satisfactory completion of Developmental Writing II (ENC0025 ) and Developmental Reading II (REA0017 ), or appropriate placement scores. Examines the historical experiences and events that shaped America’s social and economic development, in order to foster a better understanding of America’s culturally diverse society. Lecture: 3 hours. Close Close Prerequisite(s):...
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