...restaurant sold mostly barbeque, but after realizing that their profits were coming from the hamburgers they made they decided to close down the restaurant for a few months and make plans to sell their hamburgers. When they reopened the restaurant, they sold nothing but hamburgers, fries, and milkshakes (Blogger, 2009). The first sonic restaurant first opened its doors in 1953 in Shawnee, Oklahoma, by a man named Troy Smith. When Sonic first opened, it was called the top hat drive-in. The drive- in restaurant sold nothing but burgers, and root beer. In 1959 its name changed to Sonic Restaurant (management careers, 2000-2012). Just like other restaurants McDonald’s and Sonics main concern is the appearance of their restaurants. Both businesses have a policy that enforces cleanness. They enforce this policy so that their restaurants can maintain a good reputation. Both restaurants started off using a traditional cash register where they tallied up the customers cost for his or her orders. Today they have cash registers run by computers. The cash registers are run by a wireless connection that allows employees, even the kitchen crew to see the orders so that the orders can be assembled and other employees can take other orders. Sonic and McDonald’s offer drive-in services, which also run off the wireless...
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...Abstract The 2012 Presidential campaign will most likely be one of the tightest races of all time. The outcome will affect all Americans in many ways such as whether Obamacare will remain or go, the jobless rate in the country and the economy. Each candidate believes he is the best choice for America, but the best candidate for bringing jobs back to the United States (U.S.) is undoubtedly Mitt Romney. This paper will compare and contrast why Mitt Romney, with his business expertise, economic stance and political experience, is better than Obama to accomplish the difficult task of creating and bringing jobs back to America. Introduction Barrack Obama assumed the role of President of the U.S. in January 2009. The unemployment rate at that time was 7.8 percent. By the end of his first year in the White House, unemployment reached an astounding 9.9 percent. Average unemployment during his first year was 9.3 percent. As the table in Figure 1 shows, employment in the U.S. has not recovered by much as we approach his fourth year as our President. (Bureau of Labor Statistics, 2012) President Obama may have a lot of experience in community service, but absolutely no experience as a businessman. His experience is that of an extremely successful politician, and politicians are the ones who have created the economic mess we are in today. It is time we all realized that the U.S. Government is a for profit “business”, and needs to be managed as such or the country will...
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...represents this continued commitment is the Frito-Lay Variety pack. The marketing strategy utilizes four key aspects to meet the needs of this particular market - product, pricing, place and promotion. Every business must offer a product or service that people place in high demand for the venture to be profitable and sustainable. Frito-Lay’s Variety pack combines twenty lunch able size bags of five different well known Frito-Lay chip brands that come in twenty different combinations. Upon examining the individual lunch sizes in the current market, the suggested retail price is a better cost savings and worth the value. For the 2014 school year, Frito-Lay, America’s favorite salty snacks, has teamed up with the number one video game in the world, SkyLanders, to attract its target market which brings the most fun to the family. From home to the school lunch box or anywhere in between, all the consumers have to do is grab a bag on the go! Frito-Lay's Variety packs are easy to carry, easy to store and easy to pack it's the perfect staple for every home. FOUR P’S OF MARKETING AND FRITO-LAY VARIETY PACK Merriam-Webster’s Online Dictionary defines marketing as “the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought.( Merriam-Webster Online Dictionary)” The marketing strategy then evolves to ensure the company’s continued growth by improving on their greatest resource thru brand recognition. Marketing...
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...For those who are public workers, like firefighters and police officers, they have the responsibility to protect and serve each American citizen, no matter their sex or race. Those with military backgrounds, their responsibility to America, is not only protect America, but to keep our freedoms alive. For a person who works in a cubicle, their responsibility is to maintain their job, so they can provide for both themselves and their families. Without cubicle workers, I wouldn’t be in the same position I am today. Some of their hard earned money is sent to the government in forms of taxes. With those tax dollars it allows the government to build schools, allowing other kids like myself to get an education, putting them on the right path to be successful. So we can get jobs and provide for the next generation. In Franklin Roosevelt’s speech, Four Freedoms, he says, “This nation has placed its destiny in the hands and hearts of its millions of free men and women” (pg 45). Showing that America’s future is in the citizens' hands, and we as Americans, need to change our daily lives to provide for the later generations. Problems such as the CO2 emissions, not only in America, but all around the globe, need to be greatly reduced in order for later generations to...
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...Bank of America, they’re focusing on creating real, meaningful connections with individuals, businesses and communities to help them connect with what matters most. Bank of America is proud to partner with 57 million customers, bringing them skills and expertise, to help make their financial lives better. (Bank of America company overview, n.d). These ideas and objectives are further exemplified through Bank of America’s mission and vision statements, as well as its objectives and strategies. Mission Statement According to David (2011), the mission statement answers the question “What is our business?” A mission statement is more than a statement of specific details; it is a declaration of attitude and outlook. Bank of America’s mission statement is “We built Bank of America to meet the fill range of financial needs for people, businesses, and institutional investors; to attract the best employees to serve our customers and clients; to support the communities where we do business; and to create long-term value for our shareholders.” Vision Statement According to David (2011), a clear vision provides the foundation for developing a comprehensive mission statement. Bank of America’s vision statement is “Our vision is for Bank of America to be the world’s finest financial services company. We think that this is an appropriate and achievable goal”. Objectives One of Bank of America’s primary objectives is to strengthen the economic and social well being of communities. They...
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...and individuals. To list each by name would take days and maybe even years. But for those who have had their stamp on society, may always endure criticism. And those critics provoke thought, which in turn breeds “new” ideas. This is the basis for America’s society: freedom. Each citizen has the right to think as they wish, and speak their beliefs. But freedom hasn’t come cheap. America struggled to separate from Britain in the 19th century. The successful parting of Britain’s rule and authority can often be seen as undervalued in terms of culture development. Not to say that thinkers and doers didn’t exist beyond the boundaries, but, as a group, Americans have led the charge in paving the way for future existence. Much of the foundational work was done in the 18th and 19th centuries. Early in the 1800’s, the power of steam was invented, which led to the great Industrial Revolution and its successor, the second Industrial Revolution. During the times of this revolution, people were working more often and increasing their money flow. More people with more money equated to better and longer lives, as they were now able to provide for themselves and their growing families. But as many know, with money comes greed. Social Darwinism’s “most fit”, brought about some ugly and often embarrassing times for America. Slavery was instilled as an idea suggesting power of wealth, and means of lowering the cost of production. However, with the inabilities of predicting the future, slavery was...
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...each one taught me something as I was promoted into a leadership position. Leadership is a process through which an entrepreneur is able to influence employees to achieve the objectives of the organization. Rarely can an entrepreneur make a company succeed by him or herself. The entrepreneur needs to able to identify staffing needs, properly fill them, and lead their team to success. To be an effective leader, an entrepreneur must be able to build trust and confidence among employees and communicate effectively with them. Leaders can build trust by working hard, by maintaining a constant message, and by showing employees they are fully committed to achieving the company’s vision. Effective communication is equally critical to a successful leadership. Precise and clear communication with employees will engrain the company’s vision and goals over time. Other keys to entrepreneurial leadership include: * Seeking self-improvement. A great leader always seeks to become even better. * Accepting responsibility for their actions. Leaders and companies always make mistakes. Great leaders don't place blame on others. * Possessing technical skills. While the leader may not need to have the greatest technical skills in their organization, they need to be savvy enough to lead the team. * Making appropriate decisions. Good leaders must make good and timely decisions. * Being a role...
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...Business Failures Why would my business fail? According to the textbook, there are 12 common reasons for the failure of new small businesses. This is not an inclusive, nor industry specific listing. Leadership Issues 1. Managerial incompetence 2. Lack of strategic planning 3. Lack of relevant experience 4. Inability to make the transition from corporate employee to entrepreneur Marketing and Sales Issues 1. Ineffective marketing 2. Uncontrolled growth 3. Overreliance on a single customer Financial Issues 1. Inadequate financing 2. Poor cash management 3. Too much overhead Systems and Facilities Issues 1. Poor location 2. Poor inventory control (Bovee & Thill, 2011) It is essential for any future entrepreneur to strategically plan the opening of a business. Strategically planning will help to ensure that your company has the tools and resources needed to be successful. Taking into consideration the reasons why most new businesses fail within the first year, it is essential to set the foundation for your company. Consider the following as a checklist of some of the factors that should be considered: What is your offering and market demand? (Write a business plan) What will be your pricing? Estimate how long it will take to make your first sale. Determine what your differentiators are. How will you market? Do you require any training? What are your financing options? Where will the business be located? What business structure...
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...controversial focus points within this system is the cost and quality of education within American systems. America has been known to have the most expensive collegiate system when compared to any other system around the world. Although many individuals believe that a college education is a prerequisite for being able to receive financial stability and health, is it really worth the thousands of dollars worth of debt an years worth of time? In America, there are countless job possibilities that are available to accommodate every individual’s interests. Although there may be numerous jobs available for everyone, there are costly consequences. In today’s modern workforce, the majority of jobs require individuals to obtain a degree, that relates to the job, to ensure they are educated and aware of the specific requirements that the job entails. According to an article written by Alicia C. Shepard, “College is no longer a prestigious milestone, but a consumer product”. Shepard stated that many college students are not attending college to learn, but are there in hopes to receive “their money’s worth” of high GPAs and test scores to help them achieve their desired degree (“College Education”). The Huffington Post states that the majority of young adults are taught to believe that a college education is absolutely necessary in order to be financially successful (“College Education”). Although receiving a college education will further the chances of being able to obtain a college degree, the...
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...During the late 1800’s, a group of innovative businessmen would change America’s standing in the world forever. Some of these men were Andrew Carnegie, John D. Rockefeller, J.P. Morgan and many more who contributed to industrial and economic change in the United States. They were not remembered as heroes by everyone. Some believe that their monopolizing ideas and ways of crushing their competition made them out to be “Robber Barons” rather than ¨Captains of Industry¨. They received a bad name because their success and the money they made, was at the expense of the working class. They revolutionized the American industrial system and boosted America’s place as a national manufacturing power, while also monopolizing businesses and hurting the working class. Where you find wealth, you'll find that the land contains monopolies. The Captains of Industry made money and revolutionized the American industrial system, boosted America’s place as a national manufacturing power, increased the standard of living in America by creating many jobs, and generously gave away their own money to various charities and organizations. There are multiple reasons why these big businessmen should be remembered as “Captains of Industry”. One example is their generosity towards the...
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...that “job number one is to bring down unemployment”. Politicians around the world have the task not only to inspire the population with an ideology that brings peace to their lives, but ideas that can solve the big and small problems affecting the society. As a leader of a nation a President has the role to be a model and example for his followers, which is not an easy task; especially in such a complex and demanding American society. Obama’s expectations were not high but gigantic at a moment where tremendous changes were needed in the country of The United States of America. “Life, Liberty and the pursuit of Happiness" is a well-known phrase in the United States Declaration of Independence and considered by some as part of one of the most well crafted, influential sentences in the history of the English language. People need to be happy, have jobs that brings them money and that involves them in helping their nations economy, people have a lot of needs in order to accomplish the lifestyle they always wanted, people want to grow as workers and as...
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...TO: Paul Welch, Vice President of Research FROM: Colten Harris, Jackson Wallace, Easton Heigley, Daniel Gift DATE: March 10, 2015 SUBJECT: America’s Wealthy Introduction Since America’s conception, new pioneers have walked this country not with a goal to finish a map like Lewis and Clark, but to strive for “The American Dream” and never settle for less than absolute success. Each man researched is from a different time period, with different circumstances surrounding them. With different presidents, different rules and regulations, even with different life expectancies. However, all men had one dream, to make America a better place. From oil pipelines to windows operating systems, these men truly did create things that changed the lives of all Americans for the better. They are the unspoken heroes. Not of war or battle, but of ingenuity, hard work and of sound mind. These are America’s Wealthy. Findings John D Rockefeller was born on July 8, 1836. He began with humble beginnings and is a perfect definition of a rags to riches dream that many Americans that try to live by. His life at home was somewhat shaky. His father was never at home very much because he was a traveling salesmen who sold elixirs. In his early teens his family moved to a suburb of Cleveland, there he took a 10 week business course that would help him later in his life as the richest man in America. His first job was with a bookkeeper at a commission firm. He excelled at keeping track of...
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...Reason for choosing United States of America The United States is home to one of the world most complex and competitive economy. As one of the largest and richest consumer markets the chances are high there is a market for your product or service in the US. From the below, the table list shows economy overview of United States. | | | | | | | | Region – OECD high income | Doing business 2013 rank 4 | Doing business 2013 rank4 | Changes in rank0 | Income Category- High income | | | | Population- 311,591,917 | | | | | | | Doing business 2013 DTF**(% Points) 84.3 | Doing business 2012 DFT**(% Points) 85.0 | Improvement in DFT**(%Points)-0.7 | GNI Per Capita(US$) -48,450 | | | | Business cultural of United States of America * Value and Attitudes * Values American business culture is also characterized by a heavy emphasis on individual initiative, independent, entrepreneurship and achievement. Personal competence, professionalism and accountability for individual performance are highly valued. They value equality, fairness and privacy. * Attitudes Americans expect you to be positive about yourself, your products, and your capabilities. Americans expect all business interactions to be polite and professional. Arrive on time for meetings since time and punctuality are so important to Americans. People are extremely punctual and view it as a sign of disrespect for someone to be...
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...alone is taking away more than a quarter of worker’s earnings. Fewer employers are offering health insurance in America. Under President Obama, the current administration firmly believes that comprehensive reform should reduce long-term growth of health care costs for businesses and government, protect families from bankruptcy or debt because of health care costs, guarantee choice of doctors and wellness, improve patient safety and quality of care, assure affordable, quality health coverage for all Americans, maintain coverage when you change or lose your job and end barriers to coverage for people with pre-existing medical conditions. Not everyone agrees with the Obama administration. However, there has been major controversy with a new President (Obama), regarding how to fix the health insurance crisis in America. Major health care reform proposals have been the following: (1) single payer plans that call for the federal government to impose health insurance taxes and directly administer health benefits for everyone; (2) universal health insurance plans that require employers to pay all or most of the cost of their employees’ insurance and offer government subsidies for the poor, uninsured and small businesses and (3) open access plans that do not mandate coverage for everyone but require insurance companies to accept all applicants and the government to expand Medicaid to cover the uninsured and low income persons. Many...
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...world. People should live in balance and have the rights to follow their instincts for better opportunities. There are many countries all over the world, and each one has its own special culture. Some countries have become very developed while others haven’t yet. For this reason, some people decide to go to foreign countries to have better prospects and opportunities. Among many places, the United States of America is one of the most desired countries. In the article “Can the American Dream Be Continued?” Don Tow claims, “The U.S. is a country full of opportunities, and they are there for your taking if you are willing to work toward it. This reputation is what attracted so many millions of people from all over the world to come to this country during the last 200 years, especially during the last 60 years when the U.S. became the most powerful and richest country in the world” (27). The number of people who leave their native countries to come after the coveted “American Dream” is getting higher and keeps increasing each year. America is one of the most developed countries in the world, full of opportunities and ready to provide an outstanding quality of life for its...
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