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American Honda Corporation

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Submitted By jordanaboule
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The American Honda Corporation began as a small motorcycle company in 1959. Today, Honda is a top manufacturer of motorcycles, power equipment, ATVs, generators, marine engines, and automobiles. From the first Honda vehicle, the S500, released in Japan to today’s top-selling Accord and Civic, Honda is one of the world’s leading manufacturers in the automobile industry. In 1967, auto production began in the Suzuka factory. In 1972, the Honda Civic debuts and by 1977, the Civic ranks first in United States fuel-economy tests for the fourth consecutive year. The Honda Prelude debuts in 1978, followed by the most profitable Honda Accord in 1982. In 1986, Honda introduces its luxury line, Acura. By 1990, the Honda Accord becomes the best-selling car model in the United States and wins the fifth consecutive 1st ranking in the J.D. Power and Associates Consumer Satisfaction Index.
Honda Motor Corporation’s basic philosophy of making products acceptable in international markets has led the Company and its subsidiaries’ unique business development since its early days. As customer acceptance of Honda products in key markets increases, this philosophy has expanded to a basic business strategy of making products wherever they are being sold in quantity. Through this approach, Honda has been able to contribute to the economic welfare of a number of countries that produce Hondas. An example of Honda’s commitment to the people and countries in which its products are sold is Honda of America Manufacturing, Incorporated, in Marysville, Ohio.
Because of successful marketing relationships with customers, Honda has gained a great reputation for itself. It has created a unique development and manufacturing capability producing a variety of consumer products built around compact, high-performance engines. By developing, manufacturing, and supplying ‘quality’ products, using local

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