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American Pop Culture

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I believe that to some extent culture protection was a motivator, however the sale of popular American magazines put an economic pressure on local Canadian magazine vendors to compete with sales that they saw was going to hurt them economically. American magazines would attract advertisers and resources would be diverted to the publication of the American magazines that they felt would be a major issue to compete for readership and advertisers. These American magazines would show the American lifestyle and I do believe that those images and readings may have presented a concern to conservative groups and felt that young readers would be influenced by the American pop culture. An example of one such magazine that could be a major influence …show more content…
Investors with money to loose were not very thrilled at the idea of losing money to outside compitors. I am sure they lobbied to their political leaders to write up some type of levies that would make it easier for them to continue selling their own product meanwhile detracting the outside competitors. For example a tariff was attempted and was used to deter outside competitors from selling in Canada, “As far back as the 1920’s, the Canadian government imposed protective tariffs on foreign magazines. In 1965, Canada furthermore prohibited the importation of split-run editions of foreign-published magazines into their country. Many observers believed that these measures were quite effective in protecting the small remaining share of Canada’s domestically produced magazines.” (Culture and …show more content…
The WTO came to a conclusion and ruled the levy Canada imposed as unfair and discriminatory. “..The tax was indeed discriminatory and unfair to foreign producers” (Culture and Globalization). However, “Since the WTO ruling, additional measures and severe counter-measures have been contemplated by Canada and the United States as further attempts were made to protect the Canadian magazine industry” (Culture and Globalization).

Finally, if I was the government and wanted to have a way to distinguish the domestic magazines and foreign I would encourage a label to be added at front page specifying manufacturer origin. Create special tax breaks to advertisers for using domestic magazines as a platform to advertise goods. In addition, encourage domestic magazines to give back to local communities and charities those way consumers know that what is being purchased a small percentage goes back to their local

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