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American Presidential Election Essay

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THST 1200 Languages of Media Exam

4. In what ways does your assessment of the American Presidential election reflect how you live in a filter bubble, as described by Eli Pariser?

Eli Pariser describes a filter bubble as “personal unique info [that] you live in online” (Pariser). The American election reflects how we live in a filter bubble because the way that we perceived the entire election was through the media. Whether it was television, radio, or the internet; the media was used to represent what was happening at all times during the election process. If a person has predominantly democratic views, and has been voting for democrats for much of their lives, most of their online searches will depict democratic interest. When browsing …show more content…
Companies such as CTV, Rogers, Quebec Core and CanWest Global Communications all monopolize the media industry, making it difficult for other companies to provide information to the public. One of the major challenges these companies pose on democracy is that they have reduced motivation to reflect badly on company. For example, if a company was accused of fraud, it is unlikely that they would include negative media coverage disgracing themselves. The next issue with media monopolization is that if a certain medium is owned by a major corporation, it is likely that they favour either the Democratic or Republican party. This causes a major issue in democracy as ideologies of opposing parties are censored, or omitted entirely. Another challenge can be found in the lack of diversity of media coverage by competing companies. If only 4 companies monopolize the media market, there are many voices being erased from the media sphere. This can be problematic as the perspective of others can be valuable when pertaining to politics and government affairs. The last major issue within concentrated media ownership concerns less innovation and higher prices of mediums such as printed and electronic content. If only a few companies overtake the media industry, they have the ability to control the prices of this

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