...Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ..........................................................................
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...Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ....................................................................................................................... 8 3.2.3 Income segmentation ....................................................................................................
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...INTRODUCTION The rapid expansion and increasing sophistication of the chemical industries in the past century and particularly over the last thirty years has meant that there has been an increasing amount and complexity of toxic waste effluents. Even though policies and environmental efforts should continue to be directed towards applying pressure to industry to reduce toxic waste production, biotechnology presents opportunities to detoxify industrial effluents. Bacteria can be altered to produce certain enzymes that metabolize industrial waste components that are toxic to other life, and also new pathways can be designed for the biodegradation of various wastes. Since waste management itself is a well-established industry, genetics and enzymology can be simply "bolted-on" to existing engineering expertise. Examination of effluents from the chemical and petrochemical industries shows that such effluents typically contain either one or a limited range of major toxic components. In some cases other considerations (such as aesthetic ones) can be important for removal of certain components (such as dyes). This means that in general one industry may apply one or a few genetically modified bacterial strains to get rid of its major toxic waste. However, it may be important to contain the "waste-eating" bacteria within the manufacturing plant, and not release these with the waste water. In such cases, filter installations will have to be built to separate the bacteria from the...
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...p27kip1 Protein Levels Reflect a Nexus of Oncogenic Signaling during Cell Transformation. Cancer can be defined as the disease caused by abnormal cell proliferation in parts of the body or a malignant growth of a tumor resulting from these cells. However, it is not just one disease instead a large group of diseases since the action can happen in any part of the body. There is this ability the cells have to migrate from the site of origin abnormal growth and spread to distant sites. One out of every four deaths in the United States is from this disease which drives scientists to study Cancer Biology and its pathways. In studying the different pathways, there is the hope that we can either make a cure or prevent these pathways from occurring to cause these cells to override the apoptosis. In order to understand the author specific point of research we must first understand SV40-small T antigen, Rb, and p27. To begin, SV40 is a proto-oncogene which is capable of transforming several of cell types. It seems to disturbed pRb function regulating cell cycle progression, and equivalent to a light switch turning transcription in cells. Compared to pRb functions in cell cycle suppression, it prevents the cell from replicating damaged DNA by preventing its progression of the cell cycle through G1 to S phase. In general, when it binds to E2F it act as a growth suppressor and prevents the cell from going through the cell cycle. Similarly, p27 controls cell proliferation by binding and...
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...Chapter-1 INTRODUCTION 1.1Background of the Study: Advertising is one of the most important marketing activities in the modern world. Globalization has increased its importance. Advertising is the impersonal method of communicating messages to prospective buyers. It is also the art of persuasion of human minds through a range of communication media. It aims to create positive impressions about a brand, an organization, or an idea. The American Marketing Association defines advertising as ‘any paid form of non-personal presentation of goods, services or ideas for action, openly paid by an identified sponsor’. The advertising is salesmanship in print, voice and visual. The field of advertising is made up of a system of interacting institutions that play their role in creating and executing the advertising process. This study has been carried out study the benefits of using colour identified by a company. In order to study he stated topic Ncell has been chosen. Ncell private limited stands as a privately owned GSM services in telecommunication sector of Nepal with the brand name ‘Mero Mobile’, which was re-branded as Ncell in 12 March 2010. Ncell with a new brand identity including a new brand symbol in the shape of a hitek stone in rich purple colour replaced the brand Mero Mobile with its red and yellow colouring. The stone symbolizes connectivity and connection between people. The purple colour is energizing and inspiring, it reflects the creativity passion and reliability...
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...Name Course Professor Date Critical Analysis: ‘What is the What’ by Dave Eggers. “What is what” is a tale of a young Sudanese boy and the tribulations and challenges that he experiences as he flees from his war torn country of southern Sudan. The book paints a vivid picture of the epic journey that the main character in the story, Valentino faces from the time that he flees the country to the time that he finally reaches what he thought would be the “Promised Land” in Atlanta, United States of America. He was soon to realize that even in America, life would not be a bed of roses but it would be marred by unexpected acts of violence and racial discrimination (Dave 28). One striking thing in the narrative is that the author brings out the culture of the Dinka people. For instance, polygamous nature of the Dinka people is clearly illustrated. The myth regarding the origin of the Dinka people is as well demonstrated (Bess). In regards to this origin, the Dinka people are given a choice by God to choose between the cattle and the “What is the What”. They choose the cattle which they understood better rather than “What is the What” which they did not as demonstrated in the line, "—you didn't tell us the answer: What is the What? My father shrugged. —We don't know. No one knows” (Dave 64). Through the narrative, a reader is informed on the historical background of the south Sudanese people. The relative geographical locations of the three African countries...
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...Pepsi – An Introduction Introduction PepsiCo, Inc., major producer of carbonated soft drinks, other beverages, and snack foods. Its beverage division, Pepsi-Cola Company, bottles and markets several popular brands of soft drinks in the United States and throughout the world. PepsiCo also owns Frito-Lay Company, the leading snack-food maker in the United States. PepsiCo is based in Purchase, New York. PepsiCo’s soft drink products include Pepsi, Diet Pepsi, and Mountain Dew. Other beverages include Lipton Brisk and Lipton’s Brew iced teas, All Sport athletic drink, and Aquafina bottled water. Frito-Lay products include Lay’s and Ruffles Potato Chips, Fritos and Doritos Corn Chips, Chee-tos Cheese Snacks, Tostitos Tortilla Chips, Rold Gold Pretzels, and Grandma’s Cookies. Early History PepsiCo traces its origins to 1898 when Caleb Bradham, a pharmacist in New Bern, North Carolina, created a curative drink for dyspepsia called Pepsi-Cola. Pepsi-Cola, later referred to simply as Pepsi, was a mixture of carbonated water, cane-sugar syrup, and an extract from tropical kola nuts. To sell his product, Bradham formed the Pepsi-Cola Company in 1903. In addition to selling the drink at drugstore counters, Bradham bottled Pepsi for sale on store shelves. At this time, bottling was a new innovation in food packaging. However, due to major increases in the price of sugar, Bradham began to lose money on Pepsi, and in 1923 he filed for bankruptcy. The Craven Holding Company of Craven County...
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...Reports 5 5. Orientation 5 In-Lab Information 5 Library Information 5 6. Check-In 6 7. Grading Procedure 6 8. Policy on Cheating 7 9. TA Office Hours 8 10. Faculty Course CoordinatorS 8 11. Course Web Page 8 12. Hints to Minimize Frustration IN ORGANIC CHEMISTRY 8 13. Work Schedule 10 Lab Report Due Date Schedule 10 Experiments 10 14. Supplements 17 A. Extraction of Unknown 17 B. Recrystallization of Unknown Products 18 C. Methyl Benzoate 19 D. Synthesis of Luminol 20 E. Azo Violet 23 1. GENERAL INFORMATION PRE- and CO-REQUISITES Pre- and co-requisites for CH 220C listed in the Course Schedule. Important: Because the lecture and laboratory courses are co-requisites of each other, dropping one of them requires that you drop the other as well, unless the drop occurs during the final 2 laboratory periods of the term. Pre- and co-requisites will be checked and students not meeting the requirements must drop the course. REQUIRED or RECOMMENDED COURSE MATERIALS A. Experimental Organic Chemistry, 5th edition, by J. C. Gilbert and S. F. Martin, Saunders College Publishing, 2010 (Required). You must use the one sold at the coop. B. Lab Notebook:...
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...from premises located at Pineapple in Ocho Rios, St. Ann. The Company is one of the leading distributors of beauty supplies in Jamaica. We currently offer facial creams, scrubs and body oils. The Company’s Tag Line is “We bring out the radiance in you”. The Company has now decided to expand its product line by offering a skin lightening cream that all made from natural locally grown ingredients. Mission At Superior Beauty Supplies Limited we aim to provide the best quality skincare products to our customers at all locations islandwide. Using the finest quality, natural ingredients we are committed to maintaining the highest quality at all times. We aim to be a good corporate citizen, while developing our employees. Situation Analysis In keeping with changing consumer needs and wants, the Company has decided to launch a new product into the market “Natruclaire” Skin Lightener. With a natural blend of local ingredients; cucumber, aloe vera, cerasse, turmeric and coconut oil extracts; Natruclaire is to be launched on the local Jamaican consumer market at a time when Jamaicans, both men and women crave a new rejuvenated, refined skin tone and lighter skin tone. Natruclaire was developed to target both men and women as in recent times, issues regarding safe toning of dark skin versus harmful bleaching has been the topic of many hot debates locally. The careful blend of natural ingredients is so manufactured to ensure safe and healthy skin lightening and toning. ...
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...Segmentation and positioning A case study of Bang & Olufsen Segmentation and positioning – Bang & Olufsen Table of contents 1. Introduction ............................................................................................................................ 2 1.1 Problem Statement .............................................................................................................................................................. 2 1.2 Methodology .......................................................................................................................................................................... 3 1.2.1 Data gathering .................................................................................................................................................................... 3 1.3 Delimitation ............................................................................................................................................................................ 4 2. Bang & Olufsen ........................................................................................................................ 4 3 Segmentation .....................................................
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...HUMAN BEHAVIOUR IN PUBLIC SPACES By VENETIN AGHOSTIN-SANGAR THESIS Submitted in partial fulfilment of the requirements for the degree of Bachelor of Planning within the Faculty of the Built Environment at the University of New South Wales, 2007 Sydney, NSW FACULTY OF THE BUILT ENVIRONMENT BACHELOR OF PLANNING Declaration Relating to Disposition of Undergraduate Thesis This is to certify that I, Venetin Aghostin-Sangar, being a student for the degree of Bachelor of Planning, am aware that the University reserves the right to retain at its own discretion the copy of my thesis submitted for examination. I consent to the thesis being placed in the Faculty Library, to be consulted there and to part(s) of this thesis being quoted in manuscripts or typescripts for the purpose of scholarship or research, provided my authorship is acknowledged. In the light of the Copyright Act (1968) I declare that I wish to grant the University further permission for the following actions provided my authorship is acknowledged: • Copy or allow others to copy in any medium the whole of the thesis for the purpose of scholarship or research; or • Publish or allow others to publish, the whole of the thesis. Signature: ……………………………………………………………………… Witness: ……………………………………………………………………… Date: 23rd February 2007 ii Acknowledgements I would like to express my gratitude to all those who dedicated their valuable time to assist in furthering the ideas that form this thesis. A sincere...
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...Heinrich-Heine-Universität Wintersemester 2010/11 Vertiefungsmodul Kurs: American Realism and Naturalism - Short Stories Seminarleiter: Georg Schiller Datum der Abgabe: 16.04.2011 Female Empowerment in Kate Chopin’s “The Awakening” Anjana Dhir BA Englisch KF, Geschichte NF 3. Semester Table of Contents 1. Introduction 3 2. The French – Creole society of Louisiana 4 2.1 Cultural background 4 2.2 French-Creole women 5 3. The Role of Women 6 4.1 Edna vs. Madame Ratignolle 7 3.1.1 “A Valuable Piece of Property” 7 3.1.2 Edna – The Unusual Woman 9 3.1.3 Adèle Ratignolle – The Archetype Woman 14 3.2 “Mother Woman” – The Patriarchal Ideology 16 4. Chopin’s Imagery 18 5. Conclusion - Edna’s Suicide 19 6. Bibliography 21 1. Introduction A certain ungovernable dread hung about her when in the water, unless there was a hand nearby that might reach out and reassure her. But that night she was like a little tottering, stumbling, clutching child, who of a sudden realizes its powers, and walks for the first time alone, boldly and with over confidence. […] A feeling of exultation overtook her, as if some power of significant import had been given her to control the working of her body and her soul. She grew daring and reckless, overestimating her strength. She...
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...Chapter 1 Expanding the Gates of Perception Christopher Johns Aldous Huxley (1959) reflected on his experience of taking mescalin and its impact in enabling him to access the greater ‘mind at large’ and in doing so to circumvent the brain and nervous system as some sort of reducing valve. In other words, taking mescalin blew fuses and opened Huxley’s mind to perceive things in new and different ways. Hence the title of his book, The Doors of Perception. As we go about our everyday business we take the world largely for granted and respond habitually. Meaning is projected into events that enable us to take things in our stride, and in doing so, reinforce our sense of self. Thus the multiple doors of possibility are not always visible: instead, existing knowledge and experience are defended as if the ego itself is threatened. The more we know, the more threatened we become when that knowing is challenged. A certain degree of anxiety and fear is useful for learning (see Joyce 1984; Casement 1985; Freshwater 2000). However, too much fear and anxiety is not conducive to learning. Perhaps we all need mescalin in the morning to heighten our perceptions, to lower our defences and open ourselves to possibility. From a Buddhist perspective we are caught in a world of samsara, depicted by the cock, the snake and the pig – craving, aversion and delusion respectively – who chase one another around and around, locked into a world of greed, hate and ignorance. It is a restless world of...
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...Introduction Chlorite is a general name for a group of magnesium rich hydrous sheet silicates possessing similar structure and chemical composition. Many green rocks owe their color to chlorite and chlorite owes its name to its green color. The Greek word choros, meaning “green,” is the origin of chlorite’s name. Consisting of negatively charged mica-like (2:1) layers regularly alternating with positively charged brucite-like (octahedral) sheets, the basic structure of chlorites allows for various compositions(Grim,1962). Members are differentiated by substitutions within the octahedral layer and the tetrahedral or octahedral positions of the mica-like layer. The arrangement of hydroxide and 2:1 sheets stacked in the z-direction defines the polytype of chlorite. There are theoretically six possible layer interlayer assemblages in either semi-random or regular "one-layer" polytypes. Of these six polytypes, four have been observed in nature (Partice De Caritat ect. 1993): clinochlore (Mg,Fe2+)5Al(AlSi3O10)(OH)8, chamosite (Fe2+,Mg)5Al(AlSi3O10)(OH)8, nimite (Ni,Mg,Al)6((Si,Al)4O10)(OH)8, and pennanite Mn52+Al(AlSi3O10)(OH)8. Provenance Chlorite is widespread throughout the world, often found in low- to medium-grade regional metamorphic rocks and as a secondary mineral to mafic silicates in igneous, metamorphic, and sedimentary rocks. It is an occasional constituent of igneous rocks, in most cases probably forming secondarily by deuteric or hydrothermal alteration of primary...
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...“Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor Thesis Bethany Schouten, 3278972 Media en Cultuurwetenschappen Genderstudies Supervisor: Domitilla Olivieri May 31st, 2011 “Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor thesis by Bethany Schouten, 3278972 Index Introduction 3 Methodological and theoretical Framework 4 Corpus 9 The Research: SNOW WHITE AND THE SEVEN DWARFS 11 The Research: THE LITTLE MERMAID 18 The Research: THE PRINCESS AND THE FROG 24 Findings and Interpretation 31 Identity Formation 35 Conclusion 38 Literature 41 Media 43 Introduction The Walt Disney Company’s cultural products have been a great influence on popular culture since the 1930s and an inspiration for generations all over the world ever since. For many, including myself, the Princes, Princesses and fantastical creatures of Disney’s animated fairy tales have become symbols of their youth. Seeing the films gives rise to a feeling of nostalgia, they become a memento of one’s childhood world. But what kind of world is this? What kind of realities do Disney’s fantastical representations construct? In my thesis, I will analyze a specific element of Disney films: gender roles constructed through the representation of femininity in their animated...
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