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Amitabh

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Amitabh Harivansh Bachchan (IPA: [əmɪˈtaːbʱ ˈbəttʃən]; born 11 October 1942) is an Indian film actor. He first gained popularity in the early 1970s for movies like Deewar and Zanjeer, and was dubbed India's first "angry young man" for his on-screen roles inBollywood, and has since appeared in over 180 Indian films in a career spanning more than four decades.[2][3] Bachchan is widely regarded as one of the greatest and most influential actors in the history of Indian cinema.[4][5][6] So total was his dominance of the movie scene in the 1970s and 1980s that the French director François Truffaut called him a "one-man industry".[7][8]
Bachchan has won many major awards in his career, including three National Film Awards as Best Actor (a record he shares withKamal Hassan and Mammootty), a number of awards at international film festivals and award ceremonies and fourteen Filmfare Awards. He is the most-nominated performer in any major acting category at Filmfare, with 39 nominations overall. In addition to acting, Bachchan has worked as a playback singer, film producer and television presenter. He also had a stint in politics in the 1980s. The Government of India honoured him with the Padma Shri in 1984 and the Padma Bhushan in 2001 for his contributions towards the arts.
Bachchan made his Hollywood debut in 2013 with The Great Gatsby, in which he played a non-Indian Jewish character, Meyer Wolfsheim

Bachchan was born in Allahabad, Uttar Pradesh, in north central India.[9] His father, Harivansh Rai Bachchan, was a Hindi poet, and his mother, Teji Bachchan, was a Punjabi Sikh from Faisalabad (now in Pakistan).[10] Bachchan was initially named Inquilaab, inspired from the phrase made famous during the Indian independence struggle, Inquilab Zindabad, which means "long live revolution". However, at the suggestion of fellow poet Sumitranandan Pant, Harivansh Rai changed the name to Amitabh which means, "the light that will never die." Though his surname was Shrivastava, his father had adopted the pen-name Bachchan (meaning "child-like" in colloquial Hindi), under which he published all his works. It is with this last name that Amitabh debuted in films, and, for all public purposes, it has become the surname of all members of his family. Bachchan's father died in 2003 and his mother in 2007.[11]
Bachchan is an alumnus of Sherwood College, Nainital and later attended Kirori Mal College, Delhi University.[12] He has a younger brother, Ajitabh. His mother had a keen interest in theatre and had been offered a role in a film, but preferred her domestic duties. She had some degree of influence in Bachchan's choice of career because she always insisted that he should take the centre stage.[13]
Bachchan is married to actress Jaya Bhaduri. The couple have two children, Shweta Nanda (wife of businessman Nikhil Nanda) and Abhishek Bachchan. Abhishek is also an actor and is married to actress Aishwarya Rai.
Bachchan made his film debut in 1969 as a voice narrator in Mrinal Sen's National Award winning film Bhuvan Shome.[14] Thereafter he got his first acting role as one of the seven protagonists in Saat Hindustani, a film directed by Khwaja Ahmad Abbas and featuring Utpal Dutt, Madhu and Jalal Agha.[15][16]
Anand (1971) followed, where he starred alongside Rajesh Khanna. Bachchan's role as a doctor with a cynical view of life garnered him his first Filmfare Best Supporting Actor Award. He then played his first negative role as an infatuated lover-turned-murderer in Parwaana (1971). This was followed by several films including Reshma Aur Shera (1971). During this time, he made a guest appearance in the film Guddi which starred his future wife Jaya Bhaduri. He narrated part of the film Bawarchi. In 1972, he made an appearance in the road action comedy Bombay to Goa, directed by S. Ramanathan. Many of his films during this early period did not do well, but that was about to change.[17]
Director Prakash Mehra cast him in the leading role for the film Zanjeer (1973) as Inspector Vijay Khanna. The film was a sharp contrast to the romantically themed films that had generally preceded it and established Amitabh in a new persona—the "angry young man" ofBollywood cinema.[3] Filmfare considers this one of the most iconic performances of Bollywood history.[17] The film was a huge success and one of the highest grossing films of that year, breaking Bachchan's dry spell at the box office and making him a star.[18] From then onwards, Bachchan became one of the most successful leading men of the film industry. He earned his first Filmfare nomination for Best Actor for Zanjeer. The year 1973 was also when he married Jaya, and around this time they appeared in several films together; not only inZanjeer but in films such as Abhimaan which followed and was released only a month after their marriage and was also successful at the box office. Later, Bachchan played the role of Vikram, once again along with Rajesh Khanna, in the film Namak Haraam, a social drama directed by Hrishikesh Mukherjee and scripted by Biresh Chatterjee addressing themes of friendship. His supporting role won him his second Filmfare Best Supporting Actor Award.
In 1974, Bachchan made several guest appearances in films such as Kunwara Baap and Dost, before playing a supporting role in Roti Kapda Aur Makaan. The film, directed and written by Manoj Kumar, addressed themes of honesty in the face of oppression and financial and emotional hardship and was the top earning film of 1974. Bachchan then played the leading role in film Majboor, released on 6 December 1974, which was a remake of the Hollywood film Zig Zag. The film was a success at the box office.[19] In 1975, he starred in a variety of film genres from the comedy Chupke Chupke, the crime drama Faraar to the romantic drama Mili. 1975 was the year when he appeared in two films which are regarded as important in Hindi cinematic history. He starred in the Yash Chopra directed filmDeewaar, opposite Shashi Kapoor, Nirupa Roy, and Neetu Singh, which earned him a Filmfare Nomination for Best Actor. The film became a major hit at the box office in 1975, ranking in at number 4.[20] Indiatimes Movies ranks Deewaar amongst the Top 25 Must See Bollywood Films.[21] Released on 15 August 1975 was Sholay, which became the highest grossing film of 1975 and also of all time in India, earning INR 2,364,500,000 equivalent to US$60 million, after adjusting for inflation.[22] in which Bachchan played the role of Jaidev. In 1999, BBC India declared it the "Film of the Millennium" and like Deewar, has been cited by Indiatimes movies as amongst the Top 25 Must See Bollywood Films.[21] In that same year, the judges of the 50th annual Filmfare Awards awarded it with the special distinction award called Filmfare Best Film of 50 Years.
In 1976 he was cast by Yash Chopra in the romantic family drama Kabhie Kabhie. Bachchan starred as a young poet named Amit Malhotra who falls deeply in love with a beautiful young girl named Pooja (Raakhee) who ends up marrying someone else (Shashi Kapoor). The film was notable for portraying Bachchan as a romantic hero, a far cry from his "angry young man" roles like Zanjeer and Deewar. The film evoked a favourable response from critics and audiences alike. Bachchan was again nominated for the Filmfare Best Actor Award for his role in the film. That same year he played a double role in Adalat as father and son. In 1977, he won his first Filmfare Best Actor Award for his performance inAmar Akbar Anthony where he played the third lead opposite Vinod Khanna and Rishi Kapoor as Anthony Gonsalves. The film was the highest grossing film of that year. His other successes that year include Parvarish and Khoon Pasina.[23] He once again resumed double roles in films such as Kasme Vaade (1978) as Amit and Shankar and Don (1978) playing the characters of Don, a leader of an underworld gang and his look alike Vijay. His performance won him his second Filmfare Best Actor Award. He also gave towering performances in Yash Chopra's Trishul and Prakash Mehra's Muqaddar Ka Sikandar both of which earned him further Filmfare Best Actor nominations.
In 1979, Bachchan starred in Suhaag which was the highest earning film of that year. In the same year he also enjoyed critical acclaim and commercial success with films like Mr. Natwarlal, Kaala Patthar and The Great Gambler. Amitabh was required to use his singing voice for the first time in a song from the film Mr. Natwarlal in which he starred alongsideRekha. His performance in the film saw him nominated for both the Filmfare Best Actor Award and the Filmfare Best Male Playback Awards. In 1979, he also received Best Actor nomination for Kaala Patthar (1979) and then went on to be nominated again in 1980 for the Raj Khosla directed film Dostana, in which he starred opposite Shatrughan Sinha andZeenat Aman. Dostana proved to be the top grossing film of 1980.[24] In 1981, he starred in Yash Chopra's melodrama film Silsila, where he starred alongside his wife Jaya andRekha. Other films of this period like Shaan (1980), Shakti (1982) which pitted him against the veteran actor Dilip Kumar were not successful at the box office but Ram Balram(1980), Naseeb (1981) and Lawaaris (1981) were successful.[25]
In 1982 he played double roles in the films Satte Pe Satta, Desh Premee and Bemisal and went a little further and played a triple role in Mahaan (1983).
1982 injury while filming Coolie
On 26 July 1982, while filming Coolie in the University Campus in Bangalore, Bachchan suffered a near fatal intestinal injury during the filming of a fight scene with co-actor Puneet Issar.[26] Bachchan was performing his own stunts in the film and one scene required him to fall onto a table and then on the ground. However, as he jumped towards the table, the corner of the table struck his abdomen, resulting in a splenic rupture from which he lost a significant amount of blood. He required an emergency splenectomy and remained critically ill in hospital for many months, at times close to death. The public response included prayers in temples and offers to sacrifice limbs to save him, while later, there were long queues of well-wishing fans outside the hospital where he was recuperating.[27]
Nevertheless, he resumed filming later that year after a long period of recuperation. The film was released in 1983, and partly due to the huge publicity of Bachchan's accident, the film was a box office success and the top grossing film that year.[28]
The director, Manmohan Desai, altered the ending of Coolie after Bachchan's accident. Bachchan's character was originally intended to have been killed off but after the change of script, the character lived in the end. It would have been inappropriate, said Desai, for the man who had just fended off death in real life to be killed on screen. Also, in the released film the footage of the fight scene is frozen at the critical moment, and a caption appears onscreen marking this as the instant of the actor's injury and the ensuing publicity of the accident.[29]
Later, he was diagnosed with Myasthenia gravis. His illness made him feel weak both mentally and physically and he decided to quit films and venture into politics. At this time he became pessimistic, expressing concern with how a new film would be received and stated before every release, "Yeh film to flop hogi!" ("This film will flop").[30]
Politics: 1984–87
In 1984, Bachchan took a break from acting and briefly entered politics in support of long-time family friend, Rajiv Gandhi. He contested Allahabad's seat of 8th Lok Sabha againstH. N. Bahuguna, former Chief Minister of Uttar Pradesh and won by one of the highest victory margins in general election history (68.2% of the vote).[31] His political career, however, was short-lived: he resigned after three years, calling politics a cesspool. The resignation followed the implication of Bachchan and his brother in the "Bofors scandal" by a newspaper, which he vowed to take to court. Bachchan was eventually found not guilty of involvement in the ordeal.[32]
His old friend, Amar Singh, helped him during a financial crisis due to the failure of his company ABCL. Therefore Bachchan started to support Amar Singh's political party, theSamajwadi Party. Jaya Bachchan joined the Samajwadi party and became a Rajya Sabha member.[33] Bachchan has continued to do favours for the Samajwadi party, including advertisements and political campaigns. These activities have recently gotten him into trouble in the Indian courts for false claims after a previous incident of submission of legal papers by him, stating that he is a farmer.[34]
A 15-year press ban against Bachchan was imposed during his peak acting years by Stardust and some of the other film magazines. In his defence, Bachchan claimed to have banned the press from entering his sets until late 1989.[35]
Slump and retirement: 1988–1992
In 1988, Bachchan returned to films, playing the title role in Shahenshah, which was a box office success.[36] After the success of his comeback film however, his star power began to wane as all of his subsequent films like Jaadugar, Toofan and Main Azaad Hoon (all released in 1989) failed at the box office. The 1991 hit film, Hum, for which he won his thirdFilmfare Best Actor Award, looked like it might reverse this trend, but the momentum was short-lived as his string of box office failures continued. Notably, despite the lack of hits, it was during this period that Bachchan won his first National Film Award for Best Actor, for his performance as a Mafia don in the 1990 film Agneepath. These years would be the last he would be seen on screen for some time. After the release of Khuda Gawah in 1992, Bachchan went into semi-retirement for five years. With the exception of the delayed release of Insaniyat (1994) which was also a box office failure, he did not appear in any new releases for five years.[37]
Producer and acting comeback 1996–99
Bachchan turned producer during his temporary retirement period, setting up Amitabh Bachchan Corporation, Ltd. (A.B.C.L.) in 1996, with the vision of becoming a 10 billion rupees (approx 250 million $US) premier entertainment company by the year 2000.[citation needed] ABCL's strategy was to introduce products and services covering the entire section of the India's entertainment industry. Its operations were mainstream commercial film production and distribution, audio cassettes and video discs, production and marketing of television software, celebrity and event management.[citation needed] Soon after the company was launched in 1996, the first film produced by the company was Tere Mere Sapne, which failed to do well at the box office but launched the careers of actors such as Arshad Warsi and South films star Simran.[citation needed] ABCL produced a few other films, none of which did well.[citation needed]
In 1997, Bachchan attempted to make his acting comeback with the film Mrityudata, produced by ABCL. Though Mrityudaata attempted to reprise Bachchan's earlier success as an action hero, the film was a failure both financially and critically.[citation needed] ABCL was the main sponsor of the 1996 Miss World beauty pageant, Bangalore but lost millions. The fiasco and the consequent legal battles surrounding ABCL and various entities after the event, coupled with the fact that ABCL was reported to have overpaid most of its top level managers, eventually led to its financial and operational collapse in 1997. The company went into administration and was later declared a failed company by Indian Industries board.[citation needed] The Bombay high court, in April 1999, restrained Bachchan from selling off his Bombay bungalow 'Prateeksha' and two flats till the pending loan recovery cases of Canara Bank were disposed of. Bachchan had, however, pleaded that he had mortgaged his bungalow to raise funds for his company.[38]
Bachchan attempted to revive his acting career and had average success with Bade Miyan Chote Miyan (1998),[37] and received positive reviews for Sooryavansham (1999)[39]but other films such as Lal Baadshah (1999) and Hindustan Ki Kasam (1999) were box office failures.

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...A large red sofa, windows full of cream coloured silk curtains, walls painted maroon with pink shaded sponge marks, dim lights hanging on top and to the sides almost keeping the room in a soothing darkness as though creating an environment for two love birds. Windchimes continue to put the music in the scene. Table in front, a honder consisiting of many different coloured candles li and kept on the table, room is full of vass and pots that are blossemed with the lng beautiful white lillies. On the sofa lies our queen in a white sarre, with black blouse in threaded fashion at the back and shoulders, her hair – half of which is hiding het abck and few her shoulders, her hadn resting and supporting her head, eyes gently brown and lashes painted black with a minute tail at the ends and one cute red rose on her ear; maroon shade shaped onto the curves of the lips … candle light falling directly onto her face revealing each and every detail of her shy, tender afce and the awaiting eyes and the song “Lag Jaa Gale …” is playing on an old gramophone. Candles started to burm due to jealousy as our hero, he enters, and the shy eyes take a moment of look of their guest drenched in the rain. He walks towards with a rose hidden behind his hands; background music is on the words “Sayad Phir Iss Janam Mein Mulaqat Ho Na Ho”. He reveals and presents the rose to her, water droplets falling over the rose form his drenched hair, she accepts it with a smile and keeps it near her heart. “Humko Mili...

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A Case Study on 4 P's of Lux

...PROMOTION Promotion is an important marketing force that provides an extra incentive(usually short term in nature) for consumers, the trade, the sales force and other influential groups. Promotion ranks with advertising and selling efforts as one of the major activities that can be utilized in the marketing of packaged goods. Promotion is directed not only to consumers or the trade but also to the occasion to the sales force and other influential groups. The great Indian brand wagon of Lux started nearly 4 decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which include Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Sairah Banu, Hema Malini, Zeenat Aman, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwaria Rai Bachchan, Kareena Kapoor, Priyanka Chopra and most recently Katrina Kaif. The last frontier for most actors aspiring to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name in the country. Lux advertisements through ages Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer...

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Lux Case Study

...Brand LUX Case Study Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore Brand story: What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux, the premium beauty soap from consumer products company HUL. “Lux has been the epitome of beauty for the Indian woman and inspires all women in India to enjoy the process of beautifying without any constraints,” says Srikanth Srinivasamadhavan, category head, personal wash, HUL. Lux—derived from the word luxury— was launched in 1899 as a laundry soap in the UK. In 1925, the brand was extended to the toilet soap category. It was positioned as a beauty soap in India, and HUL has since used successful film actors of the time—such as Leela Chitnis, Madhubala, Hema Malini and Kareena Kapoor—to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap colour, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of shower gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited...

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