...the e learning platform with video broadcasting This is the best chapter in any thesis to develop before other chapters 4.1 Introduction We have already stated the research problem and the technology to be used for devising a solution for the problem.in chapter 3 we discussed the technology to be used or solving the problem identifying in the chapter 3.in chapter 3 we have identified MySQL and some other thing as the technology for devising automated solution for the inventory management system In this chapter we describe or put forward our approach to automated solution for (the system u are going to build) for this purpose first we present our hypothesis then go into the discussion of input, output, process, users and features. In this discussion we point out how our proposed solution (write the acronym) differ from similar system 4.2. Hypothesis (using this technology can solve the problem, it the assumption) Open source based computer solution can improve the efficiency of order management system. 4.3. Users This system is targeted for officers and other staff members in kdu.it can also be accessed by administrators and other technical staff for maintaining and updating the system 4.4 .input Capturing the video and sound using web cam by the system as the main input 4.5. Output Video is broadcasted between lectures and students 4.6. Process Explain the details of the system with the relevant technology used or conversion of input to the out put The captured...
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...means with intermediaries. 1.2 DISTRIBUTION CHANNEL It is the chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. A distribution channel can include wholesalers, retailers, distributors and even the internet. Channels are broken into direct and indirect forms, with a "direct" channel allowing the consumer to buy the good from the manufacturer and an "indirect" channel allowing the consumer to buy the good from a wholesaler. Direct channels are considered "shorter" than "indirect" ones. Goods and services often pass to consumers through multiple channels. While increasing the number of ways in which a consumer can find a good has the potential to increase sales, it also creates a complex system that can make distribution management difficult. In addition, the longer the distribution channel the less profit a product manufacturer might get from the sale. Distribution channels are probably the most visible aspect of any company’s marketing efforts. A recent estimate puts the number of retail out lets in India at 5 million. The retail industry provides livelihood to more than 15 million people in the country. If one included in this the number of distributors, wholesalers, agents including the army of life insurance agents, transporters, warehouse keepers, and all other entities involved in the distribution of products and services to the end consumers. “Distribution channels are sets of interdependent organizations involved...
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...“Study on the Penetration of „Amul kool milk‟ beverages product in the retail outlets of Cochin as well as the factors that Influence the Stocking Decision of these products” SUMMER PROJECT Submitted to RAJAGIRI SCHOOL OF MANAGEMENT In partial fulfillment of the requirement of the award of the MASTERS DEGREE IN BUSINESS ADMINISTRATION (2007-2009) By RAHUL RAJ Register No. 5355 RAJAGIRI SCHOOL OF MANAGEMENT RAJAIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI VALLEY PO KOCHI - 682039 DECLARATION I hereby declare that the report titled “A Study of the Retail Penetration of Amul products in Cochin” is a bonafide record of the summer project done by me for Amul INDIA LTD, Cochin during the period April-May 2008 as part of my MBA program at Rajagiri School of Management, Kochi. This study has been undertaken in partial fulfillment of the requirement for the award of Master of Business Administration by Mahatma Gandhi University, Kerala I also declare that this report has not been submitted in full or part thereof, to any university or institutions for the award of any degree or diploma. Place: Kochi Date: 09/06/2008 RAHUL RAJ Rajagiri School of Management 2 ACKNOWLEDGEMENT My gratification and elation on the success of this project would be incomplete without mentioning the names of all the people who helped me with it and without whose guidance and encouragement this wouldn‟t have been successful. Above all I thank My Family for his grace and blessings...
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...Branding strategies of amul 15990 views A project report on distribution ch... 9203 views Amul report 7231 views Amul ppt Presentation - largest foo... 46869 views amul brand strategy 14279 views report Amul 9215 views SUMMER INTERNSHIP PROJECT ON AMUL 13149 views Amul final pdf 4610 views Amul: the brand building challenge 18094 views Amul Mithaimate Analysis Report 546 views Amul2 8828 views Amul Facts 1923 views Related M ore Branding strategies of amul 15990 views Follow Like A project report on distribution channel and demand of amul beverages in hubli 9203 views Like Amul report 7231 views Like Amul ppt Presentation - largest food brand in India & Asia 46869 views Like amul brand strategy 14279 views Like report Amul 9215 views Like S UMMER INTERNS HIP PROJECT ON AMUL 13149 views Like Amul final pdf 4610 views Like Amul: the brand building challenge 18094 views Like Amul Mithaimate Analysis Report 546 views Like Amul2 8828 views Like Amul Facts 1923 views Like Amul 810 views Like 61908377 amul-ppt 7022 views Like Amul mithaimate 766 views Like Amul 3793 views Like S mp 07-the-brand-buildingchallenge-amul-v1-0-120512122115phpapp02 915 views Like 49905429 brand-audit-amul 15555 views Like Amul final 1246 views Like (AMUL) 2338 views Like Amul sudarshan 228 views Like Amul 1918 views Like amul 2742 views Like Amul ppt...
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...of Amul Amul is the largest co-operative movement in India and as the country's largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business model, which aims at providing 'value for money' products to its consumers, while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners. In butter, cheese and saturated fats, Amul has remained the undisputed market leader since its inception in 1955, by offering quality products at competitive prices. In other categories, Amul has nullified its late mover disadvantage through aggressive pricing, better quality, innovative promotion, and superior distribution. The cooperative model pioneered by Amul - is known as the "Anand pattern" cooperative system. It was a three-tier structure that comprised village societies, district level dairy unions and a state level federation. Each tier was economically independent of the others and comprised representatives elected from the tier below it. The organizations at each level were governed by their own bylaws, and were managed by democratically elected boards. The marketing strategy of new offerings of Amul is to primarily create a brand so as to enable itself to create a monopolistic or oligopolistic situation in a market segment which is essentially homogenous and thus create brand loyalty. The consumers of Amul exhibit...
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...AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular...
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...Co-operative Society Number of Employees :- 1200 (230 on Contract Bases) Type of Product :- Diary base (Milk) Product Main company :- AMUL Dairy, Anand Total Investment :- 280 Corer ABOUT COMPANY________________________________________ AMUL means "priceless" in Sanskrit. A quality control expert in Anand suggested the brand name “Amul,” from the Sanskrit “Amoolya,” Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers' organization and have a proven model for dairy development. HISTORY OF THE COMPANY________________________________________ In the year1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year1955 AMUL was established. In the year 1946 the union was known as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. This union selected the brand name AMUL in 1955. The Brand Name Amul Means “A M U L Y A”. However, when the exploitation became intolerable, the farmers were frustrated. They collectively appealed to...
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...Supply chain model at Amul GCMMF- Gujarat Co-operative Milk Marketing Federation MUs- Member Unions VCs- Village Co-operatives The farmers bring the milk to the village cooperatives in their bicycles. The milk is then channelized to the member unions located in various states in India. These member unions are independent organizations involved in the process of milk production. The head office of GCMMF is located at Anand. The entire market is divided into five zones. The zonal headquarters are located in Ahmedabad, Mumbai, New Delhi, Kolkata and Chennai. Moreover there are 49 depots located across the country and GCMMF also caters to 13 export markets. Amul has an excellent distribution channel. As milk is a perishable product and Amul is spread all over India. It has a robust logistic system consisting of milk vans, tanker lorries and rail wagons to supply its finished products to various parts of the country. Distribution channel in Amul FARMERS FARMERS VCs (without chilling units) VCs (without chilling units) CONSUMERS CONSUMERS CONSUMERS CONSUMERS Retailers Retailers Home delivery contractors Home delivery contractors Wholesalers/ C&S Wholesalers/ C&S Warehouses Warehouses Chilling units Chilling units Milk processing units Milk processing units Local residents Local residents Local Restaueants Local Restaueants VCs (with chilling units) VCs (with chilling units) First of all the products are stored with the warehouses...
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...OPERATIONS MANAGEMENT MANUFACTURING INDUSTRY: AMUL Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF) which is a cooperative organization. The establishment of Amul is also known as White Revolution. OPERATION OF MILK Milk procurement activity at AMUL comprises development and servicing of village societies, increasing milk collection, procurement of milk from societies & its transport to the chilling locations, and resolving problems of farmers and village societies. The field staff of this division also help village societies interface with the Union on various issues ranging from improvement of collection, resolving disputes, repair of equipment’s to obtaining financing for purchase of equipment etc.. In essence, it procures from multiple production plants (the thirteen Unions), which in turn procure from the Village Societies registered with each Union. GCMMF distributes its products through third party distribution depots that are managed by distributors who are exclusive to GCMMF. These distributors are also responsible for servicing retail outlets all over the country. GCMMF sales staff manages this process. Retailing of GCMMF’s products takes place through the FMCG retail network in India most of whom are small retailers. Liquid milk is distributed by vendors who...
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...STUDY OF AMUL CO-OPERATIVE IN INDIA IN RELATION TO ORGANIZATIONAL DESIGN AND OPERATIONAL EFFICIENCY FIRST AUTHOR Dr. Ruchira Prasad Lecturer in Management Seth Padam Chand Jain Institute of Management Agra University, Khandari, Agra Utter Pradesh, India Email: ruchi_1508@rediffmail.com SECOND AUTHOUR Dr. Rupali Satsangi Assistant Professor Department of Economics DEI. Dayalbagh Educational Institute Dayalbagh, Agra-2822005 Utter Pradesh, India Email: rupali22dei@gmail.com IJSER © 2013 http://www.ijser.org International Journal of Scientific & Engineering Research Volume 4, Issue 1, January-2013 ISSN 2229-5518 2 A CASE STUDY OF AMUL CO-OPERATIVE IN INDIA IN RELATION TO ORGANIZATIONAL DESIGN AND OPERATIONAL EFFICIENCY Dr. Ruchira Prasad and Dr. Rupali Satsangi ABSTRACT Organizational Structure can improve the working condition of an organization and a poor structure can ruin all the possibilities of openness, dynamism and decision-making. Organizational effectiveness on the other hand, is the extent to which an organization, given certain resources and means, achieves its objectives without placing undue strain on its members. Another important role is played by the technology. More an organization is able to adapt itself to the changing technology the better will be its efficiencies. In the present research paper a relationship between the designs of an organization with its operational efficiency indicators has been examined in the context of Amul.. The...
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...for the award of Post Graduate Diploma in Management. 2008-2009 CERTIFICATE OF THE COMPANY CERTIFICATE This is to certify that Mr. ROHAN ROY SAMUEL of DSM has successfully completed the summer training in partial fulfilment of requirement for the award of PGDM Degree prescribed by the Institute. This report is the record of authentic work carried out by the student during the academic year 2008 -2009. Prof. VIBHUTI JHA Prof. N. H. Deshpande (Internal Guide) Vice-President (Faculty of Management) DECLARATION I, Rohan Roy Samuel hereby declare that this report is the record of authentic work carried out by me during the academic year 2008-2009 in Amul (Gujrat co-operative Milk Marketing Federation) Gujarat Co-operative Milk Marketing Federation Gudiyari Raipur (C.G.) ( ) Signature of the student ( Rohan Roy Samuel ) ACKNOWLEDGEMENT With immense pleasure, I would like to present this project report for AMUL “GUJRAT CO-OPERATIVE MILK MARKETING FEDERFATION. It has been an enriching experience for me to undergo my summer training at AMUL, which would not have possible without the goodwill...
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...Summer Project Report Study of the Sales Infrastructure of Vadilal Milk Products Ltd. in Navi Mumbai By Swapnil V Barhate & Mayuresh J Kamble [pic] Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai (SIMSREE) ACKNOWLEDGEMENT I take this opportunity to thank Mr. Mayur Awasthi for giving me the opportunity to work on this project. He provided me with the right direction and guidance during the course of my project which helped me deliver the required output. His feedback and views on the topic were very insightful. The freedom and independence with which he allowed me to work and the confidence he entrusted upon me helped a great deal in motivating me. Table of Contents SYNOPSIS 4 OBJECTIVE 5 INDUSTRY PROFILE 6 COMPANY PROFILE 10 RESEARCH METHODOLOGY 11 Title Of The Project 12 Problem Statement 12 Scope Of The Study 12 Sources Of Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products or faulty products 22 Influencing...
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...The Birth of Amul * It all began when milk became a symbol of protest * Founded in 1946 to stop the exploitation by middlemen * Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control. In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946. This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy. Amul grew from strength to strength thanks to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed professionalism of Dr Verghese Kurien,who was entrusted the task of running the dairy from1950. The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach...
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...Business Strategies for Managing Complex Supply Chains in Large Emerging Economies: The Story of AMUL Pankaj Chandra Devanath Tirupati Indian Institute of Management Vastrapur, Ahmedabad 380015 India chandra@iimahd.ernet.in devanath@iimahd.ernet.in Revised April 2003 Acknowledgement: We would like to thank BM Vyas, MD, GCMMF, Kailash Vyas, MD, AMUL and many employees of the two organizations for hours of discussion, for making documents on performance and practices available to us for research, and for arranging field visits to various village societies, chilling units, and union plants. We are also grateful to MS Sriram and Partha Mukhopadhyay for their extensive comments on the paper. This project was funded by a grant from Research & Publications, Indian Institute of Management, Ahmedabad, India. Abstract In this paper we describe a case study of a dairy cooperative, AMUL, in western India that has developed a successful model for doing business in large emerging economy. It has been primarily responsible, through its innovative practices, for India to become world’s largest producer of milk. This paper draws various lessons from the experiences of AMUL that would be useful to cooperatives globally as well as firms that are interested in doing business in large emerging markets like India and China. Many of these economies have underdeveloped markets and fragmented supply bases. Market failures for many of these small producers are high. On the other hand, the...
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...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...
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