Introduction OF COMPANY:

The brand name "Amul," is derived from the Sanskrit word "Amoolya," (significance Precious) was proposed by a quality control master in Anand.), shaped in 1946, in India. It is a brand name managed by an apex cooperative association, Gujarat Co-agent Milk Marketing Federation ltd. (GCMMF), which today is together possessed by approximately 2.8 million milk producers in Gujarat, India. Amul is situated in Anand, Gujarat and is best known for its achievement in the dairy cooperative. It is one of the best illustrations of co-agent accomplishment in the creating economy. "Any individual who has seen the dairy cooperatives in the state of Gujarat, particularly the highly successful one known as AMUL, will regularly ponder what blend of impacts and motivating forces is required to reproduce such a model a thousand times over in creating districts everywhere.
The Amul Pattern has established itself as a remarkably suitable model for country development. Amul has impelled the White Revolution of India, which has made India the largest maker of milk and milk items in the world. It is likewise the world's biggest vegan cheddar brand. Amul is the biggest sustenance mark in India and world's Largest Pouched Milk Brand with a yearly turnover of US $1050million (2006-07). At present Unions are aiming to produce 2.8 million producer parts with milk accumulation normal of 10.16 million liters per day.
Amul started with only one plant in Anand and 2 village cooperative societies, these were the only sources which starting producing milk, later on after the dairy cooperative movement in Gujarat thus resulted in many farmers coming forward, and creating to millions milk producers (Farmers), wherein they produce milk and supply it to village Societies, there are 10,411 milk collection centres. These societies forward the milk to dairy cooperatives