Free Essay

An Evolving Industry

In:

Submitted By SDaniels
Words 454
Pages 2
ENG225: Introduction to Film

This question really gets you thinking of when you were a child and how you watched movies and compare it to how it is done today. First I don’t think anything can replace the theater experience. But even the theater experience has changed with technology; for example I remember watching regular movies as a child, as a teenager I experienced 3D and then we had THX and high definition. Now there is the 4D experience with D-Box seats. So movie production has stepped up their game and really increased the quality of movies.

Outside of the theater I can say we have seen the greatest improvement. Movies can be streamed to phones, PCs, tablets, and even television sets from a variety of medias. Some of these medias are Hulu, Netflix, Blockbuster, Direct TV, Comcast, Apple TV, Roku, WD TV Live Plus and Sony SMP-N100. Due to the demand to see movies when and where you want it the size and quality has change of the files. For example in the past to download a movie you needed at least 4GBs of space or on a DVDR; now I can watch a movies on my 8GB iPod Nano and this have over 3000 songs and apps on it. Additionally, it doesn’t take as long to stream/buffer the movies. I also think movies has gotten shorter compared to movies in the past. “From 1930 to 1960, most films averaged 2 to 4 minutes per scene, and many scenes ran 4 minutes or more… In films made after 1961 most scenes run between 1.5 and 3 minutes. The practice reflects the contemporary screenwriter’s rule of thumb that a scene should consume no more than two or three pages (with a page counting as a minute of screen time). The average two-hour script, many manuals suggest, should contain forty to sixty scenes. In more recent years, the tempo has become even faster. All the Pretty Horses (2000) average 76 seconds per scene, while Singles (1992) averages a mere 66 seconds. (Scott, 2009)”

So I would have to say technology, specifically the internet has had an effect on the quality of movies we see. There are some improvements but there are some drawbacks too. The biggest benefit is being able to see a movie anywhere at any time. The drawback is the shorter scenes, which can compromise the script or story.

References:
Goodykoontz, B., & Jacobs, C. P. (2011). Film: From Watching to Seeing. San Diego, CA: Bridgepoint Education, Inc. https://content.ashford.edu
Smith, S. (2009, April 20). Average length of a movie scene . Retrieved from http://screenwritingfromiowa.wordpress.com/2009/04/20/average-length-of-a-movie-scene/

Similar Documents

Premium Essay

Usa Today: Innovation in an Evolving Industry

...Richard Godfrey BMKT 6311 USA Today Case Study The newspaper publishing industry is one of the most rapidly evolving industries in the world today. Changing due to economic climate shift, consumer needs evolving, enhanced technology, and continuous competition; USA Today has been able to succeed. The publication raises the bar through innovation and value-added content to bolster their standing in the publishing world as “The Nation’s Newspaper” in hopes of staying continually relevant and standing out amongst the competition, ensuring the future of the USA Today brand. 1) When Gannett first debuted USA Today in 1982, the corporation took advantage of a multitude of opportunities in the marketing environment and secured a strong foothold in a market that already had several major players. The most impactful opportunity, in my opinion, is its format. In an attempt to stand out from the competition, USA Today developed a unique format of shorter pieces with photos, graphs, charts in order to address the needs of an audience other publications seemingly ignored. By creating a product high in form utility, the publication was able to distinguish itself and cater to an evolving market. Gannett also cited watching trends and evolution of news readers as part of the success. As society shifted to having typically shorter attention spans, yet still having a hunger for knowledge, Gannett capitalized on these trends with the updated format of USA Today targeted towards the evolved...

Words: 1685 - Pages: 7

Premium Essay

Case 1- Usa Today: Innovation in an Evolving Industry

...1. What opportunities in the marketing environment did Gannet seize in launching USA Today? How did the company learn about and respond to the opportunities. Answer these same questions for USAToday.com. The opportunities Gannet seized in launching USA Today was that he knew his audience were readers with very short attention spans and a growing hunger for more information. The newspaper’s primary mission was to provide more news to their readers in less time. This was done by writing "in shorter pieces an sprinkled with eye-catching, color photos, graphs and charts." (Ferrell, O., & Hartline, M.,2014.). One of the new things that set apart the newspaper was that it was broken into four sections "News, Money, Life, and Sports" thus allowing the reader to jump into whichever section of their choosing the quickest. Gannet solved the early problems of encouraging advertisers to buy ad space by launching a "Partnership Plan", where advertising companies who purchased 6 months of ads in the paper received another 6 months for free. This allowed the advertisers to test the waters for newspaper ads and with the increase of popularity or the paper, more companies wanted to join. USAToday.com, the on-line version of the printed newspaper, is formatted in the same way the printed edition is with bright colors and snippets of news. It was developed to keep up with the growing technology and in response to the slight decline in profits to the printed version. Also, like the printed...

Words: 1107 - Pages: 5

Free Essay

Marketing

...USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill Table of Contents 1. Executive Summary ............................................................................................................................. 3 2. Identification of the Problem ............................................................................................................... 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ....................................................

Words: 4344 - Pages: 18

Premium Essay

Apple Case Study

...non-PC industries similar to its legacy computer business? Answer: Apple’s strategy and capability development were similar in many ways: 1) Technology and Innovation: In all the industries that have apple have put their feet into, they have always developed product innovation and brand management resources. This has helped them build great position in the early industry. 2) Innovative Marketing Distribution and sales (b) In what ways are Apple’s strategy and capability development in non-PC industries different from its legacy computer business? Answer: During the earlier legacy computer days Apple used to think only from an product advantage point of view. Now Apple’s Strategy and capability development focusses on their entire system that includes buyers, suppliers, complements and their associated costs. This helps to sustain a better competitive advantage and maintain a low cost structure. (c) What aspects of the evolving strategy/capability development do you think were critical to Apple’s success? Apple’s evolving strategy has been to be the first one to establish a standard in a particular industry. This aspect of innovating in technology and creating new standards in the industry has worked immensely towards apple’s success. For example, Iphone was not the first ever smart phone in the smart phone industry, However Iphone created a new standard of how a smart phone should look like and work like. The same goes for Ipod in the MP3 music industry and...

Words: 276 - Pages: 2

Premium Essay

Letter

...the design, creation, production, distribution & marketing of all forms of creative content and related aspects, across all media platforms. The company comes with a sheer passion to excel – Passion, which is moulded with an astute sense of proficiency and professionalism - just the right mix which ignites as the shining beacon lighting the path for great success journey for us and our clients.                                  The company operates in almost every segment of the media & entertainment industry viz films, television, home entertainment, animation, digital and new media. Our dedicated team of professionals has hundreds of man-years in this ever evolving industry which is fuelled with innovation and resourcefulness.The world of media and entertainment is dynamic, challenging and constantly evolving. Instep with this ever changing landscape, Widecsope renders a range of media services. The world of media and entertainment is dynamic, challenging and constantly evolving. Instep with this ever changing landscape, Widecsope renders a range of media services. Widescope has always been keen to associate itself with social movements and programmes that cater to the burning issues of today’s times, just like ..........(organisations name). Being a youth organization ................. (organisations name) has catered to the pressing issues of today’s young society and tended to their needs. Being a media organization ..................has catered to the pressing issues...

Words: 321 - Pages: 2

Premium Essay

Appex

...undergone a number of significant and radical structural changes in an attempt to respond to its meteoric growth as one of the primary suppliers in the rapidly expanding and evolving cellular telephone industry. While each of these structural modifications has generally improved the operating performance of Appex for a short period of time, ultimately each different structure has introduced a new set of inefficiencies and barriers that constrained the innovation, performance, and growth of the company. Consequently, Appex is no longer structured to effectively deliver on its overall vision through its strategic plan and objectives. Without major modifications that bring its operating behaviors in line with its vision and goals, its success in the marketplace is in question. These effects are compounded by its recent acquisition by EDS, a highly bureaucratic organization which will impose some of its own vision, structure, and values upon the company. After thorough examination of Appex’s current organizational structure, its previous structural transitions, its core competencies, the evolution of the industry it serves, and the institutional context into which it is being placed, it is my recommendation that Appex undergo a substantive restructuring. For a company of Appex’s size in this rapidly-evolving, technologically-oriented market a matrix structure is best suited for enabling innovation, performance, and growth. The matrix facilitates communication and information...

Words: 565 - Pages: 3

Premium Essay

Apple Inc

...fit together? Is the strategy evolving? Apple Corporation, Capital requirement degree of completion, Brand identifies the product price; demand, and the apple users. Supplier power, Barriers, Rivalry, Treat of Substitutes, and Buyer Power represents Apple’s overall competitive strategy. Music, Internet, and Computer is an n innovation for long term development, technological improvement with a unique design, it transcended the barriers of computer industry to cross many aspects of industries such as itunes, ipod, and iphone. It’s evolving due to a loyal customer base and ambitious leadership. 2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Product diversification and innovation for long term development (music, internet, computer). Integration of software and hardware, technological improvement with a unique design, and transcended the barriers of computer industry to cross many aspect of industries (itunes, ipod, and iphone). 3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry? Use the methodology in Table 4.2 to support your answer. Does it appear that the company’s competitive positions in personal media players and smartphones or stronger or weaker than its position in computers? Apple’s current success and industry position are unparalleled. Steve...

Words: 301 - Pages: 2

Premium Essay

Aligning Supply Chain

...Aligning Supply Chain Strategies with Product Uncertainties Hau L. Lee upply chain management has emerged as one of the major areas for companies to gain a competitive edge. Managing supply chains effectively is a complex and challenging task, due to the current business trends of expanding product variety, short product life cycle, increasing outsourcing, globalization of businesses, and continuous advances in information technology. The Internet has contributed to both the increasing needs and opportunities for improved supply chain management. With the Internet, companies in a supply chain can be connected in real time with information and knowledge shared continuously, new products and services can be designed to fit special market segments, and new supply chain structures can be developed to serve customers in a more direct manner. S When a company faces the pressure of excessive inventory, degraded customer service, escalating costs and declining profits, or a poor return on assets, its supply chain is out of control. On the other hand, when a company moves in to new markets or new technologies, it must have its supply chain prepared for the new business challenges and opportunities. Although there are many new supply chain concepts and fads designed to exploit the advantages of the Internet, successful companies understand that the right supply chain strategy is dependent on a number of factors: ▪ The strategy needs to be tailored to meet specific...

Words: 5706 - Pages: 23

Premium Essay

Appex Corporation

...undergone a number of significant and radical structural changes in an attempt to respond to its meteoric growth as one of the primary suppliers in the rapidly expanding and evolving cellular telephone industry. While each of these structural modifications has generally improved the operating performance of Appex for a short period of time, ultimately each different structure has introduced a new set of inefficiencies and barriers that constrained the innovation, performance, and growth of the company. Consequently, Appex is no longer structured to effectively deliver on its overall vision through its strategic plan and objectives. Without major modifications that bring its operating behaviors in line with its vision and goals, its success in the marketplace is in question. These effects are compounded by its recent acquisition by EDS, a highly bureaucratic organization which will impose some of its own vision, structure, and values upon the company. After thorough examination of Appex’s current organizational structure, its previous structural transitions, its core competencies, the evolution of the industry it serves, and the institutional context into which it is being placed, it is my recommendation that Appex undergo a substantive restructuring. For a company of Appex’s size in this rapidly-evolving, technologically-oriented market a matrix structure is best suited for enabling innovation, performance, and growth. The matrix facilitates communication and information...

Words: 565 - Pages: 3

Premium Essay

A Failure of Focus: Lessons from Kodak

...integration of external knowledge. Another important fact that is involve in why the operational strategy failed is the quality of management. The fact that Kodak kept changing its CEOs drove the company to not focus and work towards a specific goal. After all, the lesson learned is that Kodak has to constantly keep evolving and innovating its products, rather than stay within its comfort zone. Basically, all the people who work in the company are responsible for what happens in there. This is why I think that the company, as a whole, should bear with the responsibility of bankruptcy. Q2- After Kodak went bankrupt, how was the brand value treat it? After a company goes bankrupt, it loses its brand value. Brand value is irreplaceable; it is really hard for a company to gain back its value once this has been through bankruptcy. When bankruptcy happens, profits go down as well as their credit score. As an investor I would not invest in a company or brand that has been through bankruptcy, if it happened once, it could happen again. At the same time it could take ages until the brand re-gains its value. Q3- In comparison to Kodak, why have other businesses in the same industry not collapsed? In comparison to Kodak, other businesses have not collapsed but flourished because they have opted to use new technology to keep...

Words: 438 - Pages: 2

Free Essay

New Technology My Field

...information technology networking. Cisco to introduce CCNP Certification revision focuses on the competencies, verifies and troubleshoots the networks of today and is designed to Be more predictive of job readiness. - Extensive hands-on labs, e-learning lessons and self-paced demos reinforce Maintenance and troubleshooting this certificate will make it easier for employers in their employment selection Process that the basic knowledge needs are met in IT Network engineer. Cisco has a certificate platform that will Lead you to the CCNP CERT. CCNA operation CERT. for the entry- level / student, in the field. A good trouble Shooting networking techn, with these certifications. Will be in very high demand, an opening / evolving market for Networking is medical field. Intergrading the latest technology incorporating voice, video and data entry wired or Wireless etc. doctors can brain storm countries apart in seconds or minutes. Just one example. At the rate of growth 7.5 percent 2010 and yearly per cisco data. One in the field can have a sense of job security. Following the cisco Cert. program. Expansion of certification program meets growing global demand for skilled network professional Steven carter itt-tech Strategies for the technical professional gs1145t Mr Turnbough Abstract Cisco has updated its CCNP certification with a significant amount of new content through a comprehensive process involving customers and partners from...

Words: 1603 - Pages: 7

Premium Essay

Health Care and Leadership

...Healthcare IT Management Healthcare is one of the fastest growing industries in the world. The use Information Technology (IT) has become so mainstream today, that Science, Technology, Engineering and Math (STEM) programs have been created for students as early as elementary school age. The need to prepare and educate America’s youth in STEM base curriculum will provide the necessary foundation for Healthcare IT Management and jobs. Healthcare IT (HIT) can provide an automated and interoperable healthcare information system that can lower healthcare cost, reduce errors, improve efficiency, with the ability to providing patients with better care and service. With incorporating healthcare with technology, patients can be diagnosed and treated from their homes and people in under developed countries (Africa), especially in remote areas, can also receive medical treatment so badly needed The use of technology is constantly evolving. At one point in history there were no such things as cell phones, especially Smartphones. Especially, for people who are considered to be below the poverty line. These Smartphones were once large mainframe computers housed in a remote location and protected by high levels of security, Now- a-days, there are Cloud servers and Satellites all over the world, operating millions of these devices. Both of these industries use many acronyms and terminology that applies to each individually. It would be important that the language of Healthcare IT is...

Words: 433 - Pages: 2

Premium Essay

Market Model Patterns of Change

...1. Describe the industry and explain the general pattern of change of the particular market model Health insurance in the United States providers represent competitive market because they are numerous, variety of choices, and no single entity has much power over prices. The health insurance can be considered as rapid growth industry. Recently, this industry is transforming in a rapid way and evolving into an oligopoly. Insurance markets in many states are eventually controlled and dominated by a few large firms. There were more than five hundred health insurers involved mergers between 1998 and 2008 (Bakhtiari, 2010). Although there are hundreds of small insurance companies operating in the market, the industry Led by WellPoint, 12 health plans cover two-thirds of the enrollment in the U.S. commercial-insurance market (Bloomberg News, 2010). An analyst's report cited in the article predicts there will be 100 insurers with around 200,000 members could be forced out of business. Smaller insurers are increasingly unable to invest in the infrastructure and technology to effectively manage care (Bakhtiari, 2010). However, mergers have been the main power rather than small insurers going out of business. 2. Hypothesize the basic short-run and long-run behaviors of the model in the industry you have chosen in a “market economy” This paper uses Kinked-Demand theory of oligopoly; there is no single theory that explains oligopoly behavior. The kinked demand model assumes that if...

Words: 1397 - Pages: 6

Premium Essay

Market Model Patterns of Change

...1. Describe the industry and explain the general pattern of change of the particular market model Health insurance in the United States providers represent competitive market because they are numerous, variety of choices, and no single entity has much power over prices. The health insurance can be considered as rapid growth industry. Recently, this industry is transforming in a rapid way and evolving into an oligopoly. Insurance markets in many states are eventually controlled and dominated by a few large firms. There were more than five hundred health insurers involved mergers between 1998 and 2008 (Bakhtiari, 2010). Although there are hundreds of small insurance companies operating in the market, the industry Led by WellPoint, 12 health plans cover two-thirds of the enrollment in the U.S. commercial-insurance market (Bloomberg News, 2010). An analyst's report cited in the article predicts there will be 100 insurers with around 200,000 members could be forced out of business. Smaller insurers are increasingly unable to invest in the infrastructure and technology to effectively manage care (Bakhtiari, 2010). However, mergers have been the main power rather than small insurers going out of business. 2. Hypothesize the basic short-run and long-run behaviors of the model in the industry you have chosen in a “market economy” This paper uses Kinked-Demand theory of oligopoly; there is no single theory that explains oligopoly behavior. The kinked demand model assumes that if...

Words: 1397 - Pages: 6

Premium Essay

International Policy

...MGMT 5136: International Business and Public Policy |Burgeoning International markets and evolving domestic public policy have had a dramatic impact on the American banking industry. In my current role| |at Bank of America I have been able to witness the affects of these two contingent factors with my industry, my firm, and directly with my job. The | |effects of international business and public policy related to banking have been widely observed of late. With the recent media focus on financial | |service firms it is widely accepted that policy changes fundamentally alters firms’ operating environment and mark transitions to a new era of | |financial reform. As an industry, banking is simultaneously embedded in and affected by these two external conditions and the effect of one on the | |industry is often contingent upon the other. | |Banking has recently seen exponential domestic and foreign growth that can be attributed to expanding international trade policies and evolving | |public policy. This liberalization of trade in financial services has been a visible result from international economic and financial integration. | |International trade has been spurred on by economic and technological developments that facilitate the flow of goods, services, capital, and even | |people. This rapid expansion is evident at the bank when you recognize...

Words: 1337 - Pages: 6