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An Overview

In: Business and Management

Submitted By brishti
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AN OVERVIEW
ON
BRANDING – IMAGE BUILDING

BY
BRISHTI PANNA
M.F.TECH. MANAGEMENT

PREFACE

This Minor Project is basically to introduce myself to the basic concept of “Image –Building” in branding. I took this topic for my minor project as I am keenly interested to the field of branding. I was fascinated with the fact that how pure business is so related with human psychology and its application. I have chosen concept of Image Building and I have tried to cover the few areas as follows:
a) What is Brand?
b) What is Branding?
c) How to create an image for a Brand?
d) Importance of innovation in terms of sustaining a Brand for a long term.

TABLE OF CONTENT

INTRODUCTION 5

HISTORY OF BRANDING 6

WHAT IS BRAND 7

WHAT IS BRANDING 7-8

WHY BRANDING IS SO IN 9-12

PRIMAL CODE 13-20

FIVE DICIPLINE 21-27

INNOVATION AND RENOVATION 28-30

REFERENCES 31

INTRODUCTION
Talking about branding is like talking about leadership. There are coaches and courses which purport to "teach" leadership, but as we all sense - that's why we want so badly to learn it - leadership comes from character and inner qualities. It's an extension of beliefs and values the person holds and then acts out in their life, an integral part of their personality. You can't pick up "character" in a seminar. It comes from years of reading, working on yourself, exposure to great

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