...company. The head office and factory are located in Sydney, New South Wales and it is manufactured and distributed from this location. Main Cereal Company offers organic cereals, which consists of Australian grown whole grains, fruits and nuts. Main Cereal Company has developed a new breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes), ‘Bran Flakes Mixed Fruits’ and ‘Bran Flakes and Nut’. The purpose of this paper is to provide an analysis of the six forces that operate and within the macroenvironment, the six influences are: demographic, economic, natural, technological, cultural, and political (Kotler, Brown, Burton, Deans and Armstrong, 2010). All six forces play a significant role in marketing Main Cereal Company’s new range. Demographic As explained by Kotler, et al. (2010) demographic environment is “the study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics” (p.137). Statistics indicate Australia has lower fertility rates and people are living for longer. This has increased Australia’s median age, evidently resulting in Australian have an ageing population (Australian Bureau of Statistics, 2011). In the year 2007 Australian’s population for people over the age of 60 was sitting at 18%, however by the year 2050 they predict over a quarter of Australian’s population will be over the age of 60 (Kotler et al., 2010, pp.140). With this is mind, nearly one fifth of...
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...The analysis of logistics and supply chain management cases Given by Yang Cheng Assistant Professor, PhD chengyangxy@gmail.com Purposes • This talk is o To outline a framework for analysing supply chain situations o This is not a prescriptive approach that can be applied without thought to all situations, rather it provides a series of checklists of factors to consider • Cases o Some deal with the full scope of an organisation’s supply chain from raw material supplies through to delivery of a finished product to the end user o Others deal with one part of the supply chain such as retailing or manufacturing o Advisable to set the specific problem in the context of the overall supply chain system Defining logistics and supply chain management The process of planning, implementing and controlling the efficient, cost-effective flow and storage of raw materials, in-process inventory, finished goods and related information from pointof-origin to point of final consumption for the purpose of conforming to customer requirements ---US Council of Logistics Management in 1986 Key features of logistics • It is concerned with movement and storage of materials • It is concerned with managing the information flows that underpin the flow of materials • Its scope ranges across the whole supply chain from point of origin of raw materials to final consumption of finished products • It requires a single logic to plan and organise this flow of materials throughout the supply...
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...take first position. They come out with new idea and technology front of the consumer. Every mobile phone companies now-a-days has putting more effort to make the latest upgraded phone. The leader of today’s mobile phone market is android, htc, and apple. They gradually increase their market share by providing better service. In this situatition for nokia, it is difficult to ensure the continuous growth in the future and sit in the first position. For these nokia has to continue the analysis work efficiently. ENVITONMENTAL ANALYSIS FOR NOKIA Analysing the environment is vital in the strategic decision making for any organization as well as nokia.As nokia corporation is world largest network provider ,they should be more careful about the analysing of internal and external environment. External environment analysing for nokia:- the noticeable environment factors which are important to the success of nokia are political,economic,socio-cultural,technological,legal and ecological. Political:-political factors refer the formal and informal rules made by government. For staying on the continues growth, nokia will have to be careful such kinds of government rules- * Tax policy * Environmental and employment lows * Trade restriction * Political stability. Economic factors:-economic factors affect the buying pattern or habit of potential customer. It will also affect the nokias capital return, the economical...
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..."Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still to some extent very true. The subject of this assignment is a construction firm that has recently designed and implemented a marketing management strategy. The objective of this assignment is fourfold, firstly the company’s approach to marketing management will be documented this will then be related to marketing management theory Then by analysing data collected through research the effectiveness of the strategy will be discussed. Finally using marketing management theory as a foundation recommendations will be made to identify where the initial strategy could be improved in order to promote future business development and success, in line with the strategic mission of the company. The organisation in question has strong foundations, since it’s incorporation in the mid fifties turnover has grown in line with inflation. In 1984 the Company was purchased by the son of the original managing director, he took up the role of new managing director. By the beginning of the 1990’s it became...
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...1. INTRODUCTION F or many companies, marketing plays a vibrant and a vital role in the strategic planning process. Even though marketing positions are incorporated in corporate level, most of them are represented at the functional level of an organization (Chawla, 2003). Kotler and Keller (2008) outlines the core definition of marketing, which says that ‘Marketing is the analysis, planning, implementation and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives”. Marketing can be described as a strategy based analysis on planning that are used to combine experience, education and perspectives of the whole management team of the organization effectively by all means of developing focus in management and competitive advantage in the market arena. Gilligan and Wilson (2009) define Strategic Marketing Planning as “a typical development of strategies that are based on the planning team’s assessment of the market and perceptions of managerial expectations and organizational capabilities”. Therefore, the nature of strategic marketing planning and the development of the marketing plan show an in-depth understanding of the knowledge of thinking about the organization’s environment, managerial objectives, organizational capabilities and things that affect the process of planning and implementation. This report highlights the different perspectives of writers with regards...
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...First Movement Ltd. In respect of a Marketing and Communications Audit (this is a piece of Market, Customer and Competitor analysis) Date 20th February 2014 1.0 Purpose The purpose of this document is to set out the scope of the requirements of First Movement Ltd. With regard to a marketing and communication audit (Market, Customer and Competitor Analysis) and to detail the basis under which Hoang H Dao, Ni Fu, Siyu Chen and Sok Mei Celina Lei (give yourself a name for your Consultancy group) with undertake this investigation. It reflects on why this activity is required, details the specific outcomes desired and sets out the proposed research activity, timeframe and cost in order to provide a basis for project allocation or further refinement. 2.0 Background Since 1988, First Movement Ltd., as a charity organisation, focus on working with learning disabled people; by creating projects in order to develop and promote their unique creativity. They aim to deliver arts projects including digital arts projects for people with learning disabilities. In addition, they also focus on supporting local artists and creative industries. Moreover, by placing those learning disabled people in a situation that allow them to have opportunities to work with other creative people thus to value them. The core issue of the organisation is focusing on learning disabled adults but there are also specific tailor made opportunities for children and young people. In September...
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...(company number 3644723). Our registered address is AQA, Devas Street, Manchester M15 6EX. AS Business (7131) and A-level Business (7132). AS exams May/June 2016 onwards. A-level exams May/June 2017 onwards. Version 1.0 Contents 1 Introduction 5 1.1 Why choose AQA for AS and A-level Business 1.2 Support and resources to help you teach 2 Specification at a glance 2.1 Subject content 2.2 AS 2.3 A-level 5 6 8 8 8 9 3 Subject content 10 Strategic decision making (A-level only) 3.1 What is business? 3.2 Managers, leadership and decision making 3.3 Decision making to improve marketing performance 3.4 Decision making to improve operational performance 3.5 Decision making to improve financial performance 3.6 Decision making to improve human resource performance 3.7 Analysing the strategic position of a business (A-level only) 3.8 Choosing strategic direction (A-level only) 3.9 Strategic methods: how to pursue strategies...
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...– Present I. P. RANGERS PVT LTD Asst. Vice President – Business Development One of India’s fastest growing export surplus companies in the organized retail sector, with more than 60 stores spread across 36 cities across the country. • Responsible for overall retail business in aspects of P&L, Sales & Marketing, Operations, Budget & Cost Control. • Managing operations of all stores across India & identification of new locations where new business can be established. • Controlling expenses & fixing budget for various overheads for maximising revenue & optimum utilization of resources. • Planning & launching of new stores across India. • Inventory Management, Pricing strategy & Man Power planning. • Monitoring sales performance, category wise sales analysis, analysing productivity parameters (footballs, bills cut, ticket size, basket size). Achieving retail store targets. • Audits – Inventory Audits, Expense Audit, Sales Review, Fill Rate, Stock Taking, Damage/Expiry Audit, Process Audit. • Planning and restructuring manpower within the stores for achieving cost efficiency & 100% adherence of SOP....
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...Segmentation and positioning A case study of Bang & Olufsen Segmentation and positioning – Bang & Olufsen Table of contents 1. Introduction ............................................................................................................................ 2 1.1 Problem Statement .............................................................................................................................................................. 2 1.2 Methodology .......................................................................................................................................................................... 3 1.2.1 Data gathering .................................................................................................................................................................... 3 1.3 Delimitation ............................................................................................................................................................................ 4 2. Bang & Olufsen ........................................................................................................................ 4 3 Segmentation .....................................................
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...Business Intelligence as an indispensable tool for decision making in big companies * What is Business intelligence exactly? (Bapt ou Greg) Business intelligence, or BI for short, is a term that refers to competencies, processes, technologies, applications and practices used to support evidence-based decision making in organisations. In the widest sense it can be defined as a collection of approaches for gathering, storing, analysing and providing access to data that helps users to gain insights and make better fact-based business decisions. The basic components of Business Intelligence are gathering, storing, analysing and providing access to data (see Figure). Gathering Data Gathering data is concerned with collecting or accessing data which can then be used to inform decision making. Gathering data can come in many formats and basically refers to the automated measurement and collection of performance data. For example, these can come from transactional systems that keep logs of past transactions, point-of-sale systems, web site software, production systems that measure and track quality, etc. A major challenge of gathering data is making sure that the relevant data is collected in the right way at the right time. If the data quality is not controlled at the data gathering stage then it can jeopardise the entire BI efforts that might follow - always remember the old adage - garbage in garbage out. Storing Data Storing Data is concerned with making sure the data...
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...Question2 2.1)The marketing concept is a marketing philosophy that sees the customers’ needs as the central focus of the company’s activities and planning whilst following its corporate social responsibility. It consists of creating a system that will provide the customer with his/her needs and at the same time having the company make a profit, which therefore creates customer value. It consists of satisfying the needs of the customer whilst still reaching the company’s goals. The four principles contained in the marketing concept are profitability, customer orientation, social responsibility and organisational integration. It encourages focus on the needs and wants of the consumers by teamwork and working as a unit. (Strydom, 2004, p.299) 2.2) Profit is not just there to make the shareholders happy. Profit can benefit the company in many ways, helping it to grow, and reach the desired goals of the company. Without profit, the company can not create quality advertising in order to give it the edge over its competitors. It can not afford advertising, sales promotion, and publicity, which are essential in giving the company the competitive edge over its competitors. Quality market research will not be able to take place as the company will not have the capital to fund market research. Without profit, the product/service will not be able to stay at the desired quality. It will not be able to create a happy environment for staff (staff functions, raises etc...)...
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...MARKETING 202 NOTES CHAPTER 1 MARKETING RESEACH = systematic and objective process of generating information to aid in decision making BASIC (PURE) RESEARCH= > expands limit of knowledge or learn more about concept > not aimed at solving pragmatic problem > verify acceptability of certain theory APPLIED RESEARCH= > conducted when a decision needs to be made about specific real life problem > studies undertaken to answer specific question (our focus) SCIENTIFIC METHOD= > techniques and procedures used to recognise and understand marketing phenomena 4 STAGES OF DEVELOPING AND IMPLEMENTING MARKETING STRATEGIES: 1. Identifying and evaluating opportunities 2. Analyse market segment and select target markets 3. Planning and implementing a marketing mix that will satisfy customers’ needs and meet objectives of the organisation 4. Analysing market performance TYPES OF RESEARCH FOR PLANNING AND IMPLEMENTING MARKETING MIX: 1. Product research = to evaluate new products or adapt old products = concept testing: new product idea to judge acceptance and feasibility of concept = product testing: reveals strengths and weaknesses and performs better than competition = brand name evaluation: is name appropriate...
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...Ch1 What is Marketing Marketing has been defined by the AMA as an organisational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in ways that benefit the organisation and its stakeholders. What is Marketing Strategy? A Marketing Strategy consists of selecting a segment of the market as the company’s target market and designing the proper “mix” of the product/service, price, promotion, and distribution system to meet the wants and needs of the consumers within the target market. What is Marketing Research Marketing research is the process of designing, gathering, analysing, and reporting information that may be used to solve a specific marketing problem，the function that links the consumer, customer, and public to the marketer through information – information used to identify and define marketing opportunities and problems What are the uses of Marketing Research • Identify marketing opportunities and problems • Generate, refine, and evaluate potential marketing actions • Monitor marketing performance • Improve marketing as a process Ch2 Marketing Research Process Step 1: Establish the Need Research takes time and costs money Step 2: Define the Problem • If the problem is incorrectly defined, all else is wasted effort. • Problems may be either specific or general. Step 3: Establish Objectives Research objectives, when achieved, provide the information...
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...social, technological, environmental, and legal aspects of the environment. The data derived from the environment is used to identify the ‘key drivers of change’ that may influence strategic decisions in the future. The next layer looks at industry. Porters’ Five Forces Framework assesses the attractiveness and potential profitability of the industry, as well as the possible threats. The inner layer comprises of competitors and markets. At this point, it may be useful to disaggregate. Here, strategic groups are used to identify key competitors and the company evaluates the needs and wants of its consumers through marketing concepts such as segmentation. Strategic groups and segmentation allow the company to develop effective positioning strategies within the industry. Collectively, these frameworks provide the organisation with valuable information depicting opportunities or unforeseen threats in the business environment. Although the data derived aids the organisation in the...
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...Task 1 1.1 Review the changing perspective in the marketing planning Marketing planning is a blueprint of the organization that describes the organization marketing efforts and its future destination. The more the company can make the marketing planning, the more the company will be succeeding in the market. Marketing planning is significant to utilize the company’s available resources and to achieve the specific goal of the organization. Business environment is changing in everyday now. The operational manager faces problem with changing environment in the business. The changing perspective in the marketing planning is that the marketing planning changes in different business environment. The marketing planning must be flexible. In the changing the marketing planning of the business, the organisation got better position in the market to capture opportunities and can easily handle risks. The organisation can use the marketing resources more effectively. By the changing marketing planning, the organisation can improve the sales and profit. 1.2 Evaluating organization capability for planning its future marketing activity Capability is the power that specifies the ability of the work force of the business organization. The company should make its marketing planning based on its capability. If the organization does not consider the organization’s core ability to make its marketing planning, the organization will no able to implement those planning. There are many theories to...
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