...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: In: Business and Management Discuss How the Following Organizations Would Be Arranged in Terms of the Depth and Breadth of Their Product Lines: Discuss how the following organizations would be arranged in terms of the depth and breadth of their product lines: A solo-practice family practitioner who does not deliver babies A multi-specialty group practice that provides primary care at five (5) satellite locations An academic medical center Shouldice Hospital in Toronto, which specializes in short-stay surgery for hernia repair According to our text, breadth "refers to the number of different product lines in the mix." (Berkowitz, 2011, pg 263) and depth "refers to the nimber of product items within each product line." (Berkowitz, 2011, pg 263) For a solo-practice family practitioner who does not deliver babies, the breadth of this organization is very narrow. The practitioner only has one practice and they have excluded themselves from delivering babies, which may be something wanted from a growing family. On the other hand, the depth of this organization can possibly still be great. They can offer family counseling services, perscription services on site, and...
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...Birch Paper Company Internal Environmental Analysis What they do? – Birth Paper Company is a medium sized, partly integrated paper company, producing white and kraft papers and paperboard. They also convert paperboard into corrugated boxes with printing and colour on the outside surface. Where they operate? – Birch operates 4 production divisions for paper, paperboard, and corrugated boxes as well as a timberland division to supply part of the company’s pulp requirements. How well are they doing? – The company’s profit and competitive position has improved in the last few years since decentralization of profit responsibility. Divisions appear to be doing well in their respective markets: • Southern division runs below capacity at times and has excess inventory, but market price has not noticeably weakened as a result of oversupply. • Thompson Division is in a position to bid full-cost quotations to improve the quality of their business. Key Players • James Brunner, manager of Thompson Division which produces corrugated boxes. • William Kenton, manager of Northern Division (designed specialty display box in conjunction with Thompson Division). • Manager of Southern Division (produces and could potentially supply Thompson with linerboard and corrugating medium for specialty boxes). • Commercial Vice President (analyzing the cost structures of the various divisions). External Environmental Analysis/Industry Analysis Competitors –...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home page » * Business and Management Principle Of Marketing In: Business and Management Principle Of Marketing Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we...
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...Final Project: Broadway Café Part 1 & 2 Vashti A. Delaney Brouwers Strayer University CIS500 - Information Systems for Decision-Making October 29, 2011 Dr. Jim Dollens Table of Content Abstract……………………………………………………………………………………... | 3 | Introduction………………………………………………………………………………… | 4 | Competitive Advantage…………………………………………………………………….. | 4 | Five Force Analysis………………………………………………………………….. | 5 | Threats of Substitutes Products and Service…………………………………………. | 5 | Buyer Power…………………………………………………………………………. | 6 | Supplier Power………………………………………………………………………. | 7 | Rivalry Among Existing Competitors………………………………………………. | 7 | The Threat of New Entrants………………………………………………………… | 8 | Cost Leadership Generic Strategy…………………………………………………… | 8 | Differential Generic Strategy………………………………………………………… | 9 | Focus Generic Theory……………………………………………………………….. | 9 | Ebusiness……………………………………………………………………………………. | 10 | Conclusion…………………………………………………………………………………... | 11 | References…………………………………………………………………………………… | 12 | Abstract The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model are buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use...
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...it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes. Although this is the first section in a marketing plan, it is usually written last. 1 Copyright © Houghton Mifflin Company. All rights reserved. The Environmental Analysis 2 presents information regarding the organization’s current situation with respect to the marketing environment, the current target market(s), and the firm’s current marketing objectives and performance. This section of the environmental analysis considers relevant external environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural forces. 3 C1 C1 Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes idle. A major challenge facing Star Software is...
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...Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes idle. A major challenge facing Star Software is how to increase profits and make better use of its resources during the off-season. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Since Star Software markets a product used primarily as a promotional tool by its clients, it currently is considered a business-to-business marketer. This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implemented. If you are asked to create a marketing plan, this model may be a helpful guide, along with the concepts in Chapter 2. The Executive Summary, one of the most frequently read components...
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...Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes idle. A major challenge facing Star Software is how to increase profits and make better use of its resources during the off-season. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Since Star Software markets a product used primarily as a promotional tool by its clients, it currently is considered a business-to-business marketer. This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implemented. If you are asked to create a marketing plan, this model may be a helpful guide, along with the concepts in Chapter 2. The Executive Summary, one of the most frequently read components...
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...Syllabus-MBA (Hospital Administration) PAPER – I: BASIC CONCEPT OF HEALTH -Code MHA 101 Concept of Health and Disease • Concept of health & disease and well being. • Natural history of disease and role of hospitals to offer various levels of care • Prevention aspect of diseases • Dynamics of disease transmission • Changing pattern of diseases • Concept of health indicators Preliminary Human anatomy and Physiology • Basic concepts of human anatomy • Basic concepts of human physiology Suggested Reading: Human Anatomy- Prof. Samar Mitra Human Anatomy- Prof. A. K. Dutta Text Book of Human Physiology- Dr. C. C. Chatterjee Common Pathological Conditions • Basic concepts of pathogenesis of common diseases • Basic concepts of interpretation of investigations reports Suggested Reading: Robbin’s Textbook of Pathology – Robbin, Cotran, Kumar Textbook of Microbiology – Ananantanarayan & Paniker Basic concepts of Pharmacology: Commonly used Medicine in a hospital, Narcotic drugs, use and abuse of drugs. Dispensing of medicine, Drugs store, drug stock / purchase of medicine, oxygen, I/V Fluid, Chemicals etc. Suggested Reading: Textbook of Pharmacology: Dr. K. D. Tripathi PAPER – 2: Hospital Based Healthcare & Its changing scenario-Code MHA 102 Overview of Hospital • Concept of Modern Hospital & Privatization in Health Sector • Public Sector Hospitals and Level of care / offered facilities ...
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...Marketing Research Kudler Fine Food’s is an upscale gourmet food store located in the San Diego metropolitan area and has three locations. Each store is stocked with the finest bakery, meats, produce, cheese and dairy products, and many domestic and imported wines (Kudler Fine Foods). This composition will discuss the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics, and will identify the areas where additional market research is needed. The author of this paper will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Importance of Market Research Armstrong and Kotler (2011) stated, “Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (p. 106). The ultimate importance of marketing research is to determine what the consumer wants, prime location, and who the competition is. Companies that invest time in conducting a market research increase their chances of succeeding. Market research plays an important role in every aspect of an organization’s strategy of expansion and diversification. Due to Kudler Fine Foods expanding their services, they need to know more about their competition by conducting a market research. The market research will assist Kudler Fine Foods in determining the areas or location potentially weak...
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...Sustainable Solutions Paper Sustainable Solutions Paper The constant changing of the paint industry climate demands that some innovative technologies to be developed by participating companies. Sherwin-Williams (SHW) has been a fore-runner in the paint industry for over a century. The development of technology has helped the company execute well informed decisions more than ever before. How will SHW use current products and technologies to assist with their various business units become more efficient and operate effectively? The expansion of SHW will depend on its customer service, product development, and its executive management team. The purpose of this paper is to create a sustainable solution in which the company can investigate the strategies suggested to help them develop their present value added services within their business units during the next century. The major focal points of this paper will include an executive summary, an analytical look into the current strategies using different tools such as a SWOT and Porter’s five forces analysis. The five force analysis will determine external events that can have a direct impact on how they conduct business. A general forces analysis will examine the local environment and how it plays a significant part of their growth. The SWOT analysis will shed light on the strengths, weaknesses, opportunities, and threats of the organization. This report will also examine the current SHW strategy and its alignment...
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...drivers, elasticity and revenues (With example of ITC paperboard & specialty papers division) BY Indian Paper Industry Structure: * The Indian paper industry accounts for about 2% of the world production of paper & paperboard; currently ranks 15th in the world. * Estimated turnover of Rs. 25,000 crore approximately; contribution of about Rs. 2920 crore to the exchequer. * The industry provides employment to more than 0.12 million people directly and 0.34 million people indirectly. * Over 800 players are currently present in the industry and the total estimated capacity is about 11.1 million Metric Tonnes. * Most mills in India are small; a few mills have integrated manufacturing operations or the facility for manufacturing paper from pulp. This, along with government policies, has resulted in the industry becoming highly fragmented, with a large number of companies having small capacities. * The Indian paper industry had been classified on the basis of size, grades manufacturers and raw materials utilized. The Indian paper industry is chiefly categorised into writing and printing (W and P), paperboard and newsprint, of which paperboard accounts for the largest share of market in volume terms, while W and P is the largest in value terms. This industry is highly fragmented. Wood-based pulp, wastepaper and agri-residues are the main raw materials used to manufacture paper. As domestic wood supply is inadequate compared to demand, and wastepaper...
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...Running head: MARKETING RESEARCH PAPER Marketing Research Paper Aida Eulloqui University of Phoenix MKT/421 October 08, 2012 Marketing Research Paper Marketing Research Paper for Kudler Fine Foods Kathy Kudler would relieve her stress by using gourmet cooking. In the journey of finding the ingredients she learned she needed to travel to different locations. Kathy chooses to open her own area of expertise, a convenient food store to purchase products needed for gourmet cooking all in one place and at a reasonable price. In this paper will identify areas in which there is need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics. According to Kudler fine Food’s Vision Statement,(Strategic Plan, 2003 “p1”) “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wines” Kudler Fine Foods strives to provide its customers with the freshest baked goods, produce, meats, seafood, cheese, specialty dairy products, and wines. Kathy Kudlers goal is to be the specialty food store gourmet cooks look to when shopping for the ingredients for their culinary creations. The opening of her first store in 1998 proved to be an immediate success. Kathy has opened two other locations since. A prominent goal of marketing research...
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...TERM PAPER ADVANCED FINANCIAL MANAGEMENT on "ITC DIVIDEND POLICY” Submitted in the partial fulfillment of the requirements for III Semester Master of Business Administration Submitted By: PRIYANNA MARTIS (1PT12MBA57) III Semester, MBA “FINANCE” Submitted to: Prof. G.V.M SHARMA MBA DEPARTMENT INTRODUCTION ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited’, where ‘ITC’ is today no longer an acronym or an initialized form. THE JOURNEY...
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...Application of OLAP to the Analysis of the Curriculum Chosen by Students Hua-long Zhao Department of Geography Dezhou University Dezhou Shandong 253023, China Zhl1970@dzu.edu.cn Abstract—With development of the scale of higher education, more and more data about curriculum chosen by students has been produced. This paper analyzes the application of data warehouse, on-line analytical processing and data mining on the analysis of curriculum chosen by students, accomplishes the design of data warehouse about universities curriculum chosen by students, extracts and transforms curriculum chosen by students data and then loads them into the data warehouse. This paper builds curriculum chosen by students multidimensional cube analysis data model by taking use of OLAP technology, and realizes the query, analysis and show of curriculum chosen by students multidimensional data, so it can analyze the curriculum's establishment situation from many angles, and serve the university teaching decision support system. (Abstract) Keywords-Data Warehouse, OLAP, Dimensional Table, Fact Table, Star Model. Ⅰ. INTRODUCTION Data warehouse is a new database technology that has rapidly developed since 1990s. It can serve the policy-maker well, and it is one of data congregations that have the features of facing theme, integration, variation with time and supporting decision. In the past more than 20 years, with the development and widespread application of database, enterprise has accumulated massive...
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...Fine Foods- Strategy Over the last 5 weeks, Kudler Fine Foods has made some decisions in expansion and, and the life of the business. As the life of the business is identified as the overview of management, the organizational behavior, operations management, marketing and regulatory environment, and now to review the strategy of Kudler . As an organization, Kudler has made some important steps to the success of the business, and doing so there has to be a strategic plan that will continue to build on the success of Kudler. Kathy Kudler has been the lead in all aspects of Kudlers success in offering the one stop shop scenario. The quality of products and services along with superior customer service is how the organization is successful. As a specialty store, the identified area of opportunity is continued growth. Kudler has started to provide organic produce, by partnering with local growers, and with the current offering of specialty items such as cheese, wine and meats. Being able to meet the need of the customer has proven to be a successful strategy for the business. The customer loyalty program and frequent shopper programs have served the business and customer extremely well and in order to enhance Kudler current desire to expand, a strategy will have to be implemented. Being able to assess how the change in technology for Kudler in creating business opportunities is important. Information technology is one viable resource in technology changing. The software that will...
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