...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working...
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...Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers who are interested in marketing research, especially in Indian coffee market. 1 PROJECT PROPOSAL RESEARCH QUESTION: To check the feasibility of opening a Café Coffee Day (CCD) in Kunnamangalam, Calicut, Kerala (India) INTRODUCTION As per the research done by KPMG (KPMG Report on Consumer Market, 2005) on the consumer markets in India, greatest potential for growth opportunity in the organized retail sector is in the food and beverage sector. It’s projected that food and beverage retailing will grow at 9.2 percent over the next five years against a total GDP growth rate of around 7 percent. An important factor to be considered is the changing pattern of spending by the Indian consumer. There is growth in the disposable incomes and as a result the markets are changing fast and are leading to more urbanization kind of lifestyles. India as a market is more relevant because of the demographic advantage it has over other economies. As a result here young working populations drive personal...
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...COMPETITON IDIVIDUAL CASE ANALYSIS: CAFÉ COFFEE DAY By: Presented to: John Molson School of Business Tuesday July 29, 2014 Problem statement Although India is traditionally known as a tea-drinking nation, Café Coffee Day (CCD) was able to grow the café culture and become the leading coffee chain in India. However, to keep maturing and be relevant, CCD needs to come up with ways to react to the entry of Starbucks in the market, which is the leading coffee chain company in the world. CCD should decide on how strong and forcefully it should react towards Starbuck’s entry, based on whether there is enough space for both brands to be provided in India’s growing market or not. Café Coffee Day should find ways to promote its brand in such a dynamic environment that is affected by all the various competitive brands and changing lifestyle of consumers. The following paper will analyze the external environment of the coffee market, the internal environment of Café Coffee Day. These will be taken into account when coming up with alternatives and recommendations that will help Café Coffee Day remain growing successfully and have a strong brand image in the market. External Analysis: The coffee industry will be analyzed firstly at the macro level through the PEST analysis, followed by an in depth look at Porter’s five forces and how they play out in this industry, and finally looking at the key success factors in this industry. PEST Analysis * Political/Legal: The...
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...BRAND PERCEPTION OF CAFÉ COFFEE DAY (CCD) IN REGARD TO CONSUMER TASTES AND PREFERENCES ACKNOWLEDGEMENT In performing my assignment, I had to take the help and guideline of some respected persons, who deserve my greatest gratitude. The completion of this assignment gives me much Pleasure. I would like to show my gratitude to Mr Anish Yousef, Mentor, Q1410 for giving me a good guideline for assignment throughout numerous consultations. I would also like to expand my deepest gratitude to all those who have directly and indirectly guided me in writing this assignment. In addition, a thank you to Varun Sir, who introduced me to the Methodology of work, and whose passion for research methodology has long lasting effect Many people, especially my classmates and team members itself, have made valuable comment suggestions on this proposal which gave me an inspiration to improve my assignment. I thank all the people for their help directly and indirectly to complete my assignment. AMBUJ VERMA DECLARATION I hereby declare that the project entitled “BRAND PERCEPTION OF CAFÉ COFFEE DAY (CCD) IN REGARD TO CONSUMER TASTES AND PREFERENCES” submitted for the CA 2 is my original work and the project has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. (AMBUJ VERMA) Place: Date: Table of Contents INTRODUCTION 5 Literature Review 6 THE DEFENDING CHAMPION 7 UPHILL TASK 8 TREND FORECAST 8 TARGETING DIFFERENT...
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... Day (CCD) serves many different varieties of coffee. Adapting to the local hot climate, CCD has introduced the Tropical Iceberg, which has become one of their best-‐selling coffees. There are also seasonal favorites such as Frappes in the summer and hot chocolate in the winter. Apart from this, they also have small snacks such as mini pizzas and burgers. They also have region specific food including biryani and sandwiches with Indian spices in the South and samosas in the North. They also have merchandise that caters to the younger generations. This includes caps, funky t-‐shirts, etc. Apart from merchandise, they also sell coffee powder, filters, and machines. Not a brand just to be tied down by just coffee, they also sell tea bags in various flavors. PRICE: As mentioned earlier in the SWOT analysis, a majority of the clientele that go to CCD lies...
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...EXECUTIVE SUMMARY Indian consumer is a very interesting entity. The consumer in India is as heterogeneous as the country itself is. The urban consumer contrasts with the rural and the South Indian consumer with the North Indian. Further still, the consumer in the metros militates with his usage and habit patterns. The Indian consumer, is therefore very difficult to understand and very difficult to predict. Tea and Coffee are the favourite drink in India especially tea. A quiet cafe revolution is sweeping urban India with the explosion of coffee bars. That is bad news for tea - still the favourite brew for a majority of Indians -which has been losing out to coffee in recent years. India is one of the world's largest exporters of tea and one of its biggest consumers. However, it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. Moreover, coffee bars, an unheard of concept until a couple of years ago, are suddenly big business. Coffee is slowly but surely substituting tea. There is also rise in the consumption of coffee. The specialty coffee movement has gained much of its momentum through the efforts of companies like Barista, Café Coffee Day and Starbucks. Coffee shops in India were pioneered by Barista coffee house followed by Café Coffee Day and Barista was opened in India in 1999. In India CAFÉ COFFEE DAY and BARISTA are the most popular and well-known cafés. The college crowd rates them as one of the coolest hangouts....
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...research to determine the problem or issue. It will consist of qualitative analysis of secondary data where we will try to find out the main issues that McDonald’s is facing. Secondary qualitative Research would also be used to find out what McDonald’s is serving now in terms of beverages, and what other premium beverage restaurants (such as CCD, Starbucks) offer. We will be using direct qualitative research (focus group and depth interviews) to better define and understand the problem. We will then try to compare seemingly different companies like McDonald’s and coffeehouses such as CCD and Starbucks. The focus would be on determining what customers’ value in their favourite coffeehouses so that we could translate that experience into the experience of buying beverages at McDonald’s. In second step, we will be performing a descriptive market research. We will conduct a survey focussing on the topics which will come out of the exploratory research. We will be using a screener question first to find whether the respondent is qualified for the survey and to check if the participants of the survey can compare local coffeehouses and their experience at McDonald’s. Finally in order to analyze the data, we will be using the quantitative analysis (e.g., statistics and regression analysis) to test the various hypotheses which will be designed after the exploratory study to come to a conclusion. Secondary data analysis: Qualitative research Motivators for a Premium beverage: Based on...
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...CAFÉ COFFEE DAY—EXPANDING HORIZONS: ABSTRACT: * In June 2010, Cafe Coffee Day, the largest organized retail cafe chain in India, was conferred with the title of the Most Admired F&B Retailer of the Year. In July 2010, CCD had a national network of over 950 outlets functioning in every nook and corner of the country. * The cafe chain continued its leadership as an iconic retail brands whose dynamism and popularity won it respect and admiration from both consumers and rivals. After phenomenal success in India and revolutionizing specialty coffee culture, CCD undertook international expansion plans and tried to popularize its specialty coffee worldwide. * With an ambition to rank among the top three cafe chains in the world by 2018, the company nourished plans to establish new cafes across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia. At the same time CCD was also eyeing for foreign acquisitions. * In mid-2010, it acquired a Czech Republic based cafe chain Cafe Emporio as part of its broad acquisition plans. Initially providing a brief analysis of the Indian coffee industry, the case attempts at initiating a debate that whether Cafe Coffee Day should continue to expand its operations globally or not. * Whether the strategies it followed in India could be successful in international markets or it might have to face stiff competition from global coffee chains remain to be seen. Finally, whether it could cope up with the challenges that...
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...Systemic Pesticides and the Honeybee Population Beekeepers have been experiencing a large decline in their honeybee populations for the past decade at a startling rate. The disappearance of the honeybees has a much larger impact on daily life in the United States as well as around the world than many would believe, as they are cornerstones in a healthy and prosperous ecosystem. The extremely complex yet small honeybee is responsible for a large majority of the food we consume everyday. While there are multiple theories surrounding the disappearance of the bees, the use of systemic pesticides is leading the way as the culprit. The use of systemic pesticides needs to be banned in the United States due to the negative impact they are having on the honeybee population. As the population of the United States continues to grow exponentially annually, so does the need for an increased food supply. Monocultures have been the answer to this need due to the fact that they allow farmers to mass-produce a single item much cheaper and easier than traditional farming in which multiple crops are grown on a single plot of land. There are many possibilities for the types of plants that can be found in a monoculture but typically wheat, corn, and soy are the main monocultures crops in the United States due to the wide use of these plants in countless products on the grocery store shelves. These monocultures have caused the use of pesticides to reach levels never seen before by the agricultural...
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...TASK 1 (a)Introduction to CCD Cafe Coffee Day is a part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Ltd (ABCTCL) and is India's favourite coffee shop, for the young and the young at heart. It is also the largest producer of Arabica beans in Asia exporting to various countries including USA, Europe and Japan. Started as a retail restaurant arm of ABCTC in 1996, the first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka, it has today rapidly expanded across various cities in India with more than 1000 cafés open across the nation and is the largest organized retail cafe chain in the country. Cafe Coffee Day has recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague. It also has laurels in its kitty like: "The Most Popular Hangout Joint Amongst Youth" at the 3rd Global Youth Marketing Forum in 2011 and "India's Most Popular Coffee Joint" The Indian Hospitality Excellence Awards also named it in 2011. Today Cafe Coffee Day is at the forefront of the coffee revolution. CHALLENGES: The coffee culture is changing today. To be able to identify benefits with the culture we need to know what the culture looks like today. Since it is a relatively new topic there has not been done a lot of research and we hope to gain more knowledge through empirical studies. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)...
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...Jithin Ram Nambiar | Wrkfrc/Wrkgrp | Solns/Tech Slns | Metro City | Chennai | Standard Job | | Level | Senior Programmer | Office Location | Chennai 1 - Tek Meadows | Bill Code | 30 | MAL < 12 | Y | Geo Unit | India | Talent Fulfillment Specialist | TBD | | | | | | | Hire Date | November 30, 2011 | | | People Advisor | Gunjan Priya | | Individual Deployed to Entity | Technology > Delivery > GDN for Technology > APAC Delivery Centers > India Delivery Center > H&PS > HPS-HC > Others > HPS-HC-01 | | | | | | | | | | | Specialty | Proficiency | Functional/Technical Specialty | Technical > Packaged Software & Apps > Industry Applications-PRD > Products Industry Applications | Not Assessed | Industry Specialty | Industry > No Industry Specialty | Not Assessed | | | | | | | | | | Office Phone: | Email Address: jithin.ram.nambiar@accenture.com | | | | | | | Profile Summary | | | I hold a B-Tech degree in Electronics and Communication Engineering from Amrita University. I have 42 Months experience in Healthcare IT. Previously worked as an Implementation Consultant with Allscripts and was involved in the implementation and support of the Sunrise Acute care and Ambulatory products. Before joining Allscripts I worked with a Domestic Healthcare Company as Business Analyst and was involved in the implementation of HIS and LIS at various...
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...Engineering, Kunming University of Science and Technology, Kunming 650093, China Chemical Engineering Program, The Petroleum Institute Abu Dhabi, 2533, United Arab Emirates d Instituto Nacional del Carbón, CSIC, Apartado 73, 33080 Oviedo, Spain b c a r t i c l e i n f o a b s t r a c t The spent catalyst from vinyl acetate synthesis contains large quantity of zinc. The present study attempts to leach zinc using a mixture of ammonia, ammonium carbonate and water solution, after microwave treatment. The effect of important parameters such as leaching time, liquid/solid ratio and the ammonia concentration was investigated and the process conditions were optimized using surface response methodology (RSM) based on central composite design (CCD). The optimum condition for leaching of zinc from spent catalyst was identified to be a leaching time of 2.50 h, a liquid/solid ratio of 6 and ammonia concentration 5.37 mol/L. A maximum of 97% of zinc was recovered under the optimum experimental conditions. The proposed model equation using RSM has shown good agreement with the experimental data, with a correlation coefficient (R2 ) of 0.95. The samples were characterized before and after leaching using X-ray diffraction (XRD), nitrogen adsorption and scanning electron...
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...the world. The beverage industry in India has gained importance in the last few years. The beverage retail has become a fashionable concept today. A significant change in this industry in particular has been the growth of coffee industry. India had been traditionally tea drinking country for ages. Recently, a new mode of distribution for coffee has emerged in form of coffee chains. The coffee consumption by Indians has increased in the last 4 to 5 years. The coffee demand was 169 MT in 1990-91 has increased to 306 MT in 2003-04 and had increased to 405 MT in 2010. Traditionally coffee in India was restricted to the south and that too, predominantly in people’s home. The size of organized coffee retailing is $185 million. Industry PEST Analysis Political: The relationship and the trade practices between the coffee producing nations and where the retail chain is operating should be good so that it propels the market growth in the operation country and in turn benefits both the countries. Also land acquisition is an important factor for setting up the store which is influenced by many political factors. Also there are many state and local government norms and legal procedures which need to be satisfied. Economic: India’s GDP and per capita income is on the rise. It clearly depicts the improved and increased purchasing power of the people as disposable income has increased. Also urbanization is expanding which will fuel the economic growth story.There are also issues of concern...
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...compression, storage, printing, and display of images. Digital imaging can be classified by the type of electromagnetic radiation or other waves whose variable attenuation, as they pass through or reflect off objects, conveys the information that constitutes the image. In all classes of digital imaging, the information is converted by image sensors into digital signals that are processed by a computer and made output as a visible-light image. For example, the medium of visible light allows digital photography with various kinds of digital cameras. X-rays allow digital X-ray imaging, and gamma rays allow digital gamma ray imaging. Sound allows ultrasonography and sonar, and radio waves allow radar. Digital imaging lends itself well to image analysis by software, as well as to image editing. Before digital imaging, the first photograph ever produced was in 1826 by Frenchman Joseph Nicéphore Niépce. When Joseph was 28, he was discussing with his brother Claude about the possibility of reproducing images with light. His focus on his new innovations began in 1816. Joseph and his brother focused on that for quite some time and Claude successfully promoted his innovation moving and advancing him to England. Joseph was able to focus on the photograph and finally in 1826, he was able to produce his first photograph of a view through his window. It took 8 hours of exposure to light to finally process it. Now, with digital imaging photos do not take that long to process. Brown, B. As digital...
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...Full-depth epidermis tomography using a Mirau-based full-field optical coherence tomography Chien-Chung Tsai,1 Chia-Kai Chang,1 Kuang-Yu Hsu,1 Tuan-Shu Ho,1 Ming-Yi Lin,2 Jeng-Wei Tjiu,2,4 and Sheng-Lung Huang1,3,* 2 1 Graduate Institute of Photonics and Optoelectronics, National Taiwan University, Taipei 10617, Taiwan Department of Dermatology, National Taiwan University Hospital and College of Medicine, National Taiwan University, Taipei, Taiwan 3 Department of Electrical Engineering, National Taiwan University, Taipei 10617, Taiwan 4 jengweitjiu@gmail.com * shuang@ntu.edu.tw Abstract: With a Gaussian-like broadband light source from high brightness Ce3+:YAG single-clad crystal fiber, a full-field optical coherence tomography using a home-designed Mirau objective realized high quality images of in vivo and excised skin tissues. With a 40 × silicone-oilimmersion Mirau objective, the achieved spatial resolutions in axial and lateral directions were 0.9 and 0.51 μm, respectively. Such a high spatial resolution enables the separation of lamellar structure of the full epidermis in both the cross-sectional and en face planes. The number of layers of stratum corneum and its thickness were quantitatively measured. This label free and non-invasive optical probe could be useful for evaluating the water barrier of skin tissue in clinics. As a preliminary in vivo experiment, the blood vessel in dermis was also observed, and the flowing of the red blood cells...
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