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Analysis of Jim Collin's Great by Choice

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Human Sexuality Assignment
At its core, Great By Choice is a deep exploration of what distinguishes top performers from their peers during times of chaos, crisis, instability and uncertainty. Rigorous in its approach but practical in its presentation, Great By Choice to me seems like the perfect handbook for college seniors such as myself. In tackling the question of what distinguishes top performers in times of uncertainty, the authors first define what exactly a top performer is and then highlights the three key ingredients that these individuals were discovered to possess. 10Xers are leaders who built companies that started from a position of vulnerability, rose to beat their respective industries by at least 10 times, and did so in the midst of instability, crisis, and uncertainty. They are characterized by three behaviors: fanatic discipline, empirical creativity and productive paranoia. Towards the end of the book, the authors also explore luck and how much of an influence it has on successful or unsuccessful outcomes. They hone in on the notion of return on luck, arguing that fortune is but one variable in the equation of success.
“Defeat is not the worst of failures. Not to have tried is the true failure.”
–George Edward Woodberry What is success? And more importantly how does one obtain it? Some would be surprised to know that some of the greatest success stories came only after a myriad of failures. But it is no surprise that the recipe for success is a complicated one. Jim Collins and Morten Hansen spent nine years researching what it takes in order for a company to be successful and thrive in this fast-paced ever changing world we live in. In the book Great By Choice Collins seems to have decoded a large part of the recipe for success that can easily be summed up in four words, “fire bullets, then cannonballs.” In the midst of firing these

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