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Analysis Of Made To Stick: Why Some Ideas

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Made to Stick: Why Some Ideas Survive and Others Don’t, a novel written by the Heath brothers, is all about the question “How do I make my ideas stick?”. Ideas such as urban legends, euphemisms, and more have all survived throughout tens of thousands of years, but how have they become such a popular and “sticky” concept? For an idea stick, it usually fits into one or more of six key components that are represented by the acronym SUCCESs; this means the ideas must be simple, unexpected, concrete, credible, emotional, and story like (Heath 18). If an idea has all six parts, then it is more likely to become a solid and memorable idea. However, as humans learn more, the “Curse of Knowledge” becomes an issue (Heath 19). When people become Simple

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