...competition in the selected industry. The five forces that Porter mentions are; threat of entry, supplier power, buyer power, threat of substitutes and industry rivalry. Threat of entry The threat of new entrants into the market segment dominated by RIM is quite high. All the established companies in the mobile industry are possible entrants to the diversified communication services industry of RIM. Although RIM has up-to-now been able to take full advantage of its technological dominance in the market , there still remains the possibility of new companies to enter using older versions of the technology in a modernized and revamped way. A recently entrant to the market is Apple corp. with its iphone. Because of the dominance of RIM in its own lucrative segment it will always face the threat from new entrants. Supplier power The bargaining power of suppliers in the manufacturing face is considerably low in this industry, for instance, processors of the same architecture used by RIM is produced by many companies such as Intel, Freescale Semiconductor, Texas Instruments, Royal Philips Electronics, Samsung and STMicroelectronics. However, as I mentioned earlier there are different suppliers for the services that RIM is offering. RIM has to utilize the networks of existing mobile operators, and in some instances where there are a limited number or only one operator, the bargaining power of the supplier is elevated. Buyer power With increased choice of new smart phones in...
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...Case Analysis 2 “RIM” There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property, RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM's Blackberry e-mail service to millions of users in the U.S. and has been the subject of a four-year patent battle between the two companies. Under the agreement, RIM received rights to NTP's patents going forward. RIM made a one-time payment to NTP. Even if the U.S. Patent and Trademark Office eventually overturned NTP's patents, NTP would not have to repay the $612.5 million. There is no provision for the PTO re-exam. That was a full and final settlement. RIM and NTP briefly agreed to settle the case for $450 million in March of 2005, but that deal later fell through. RIM thought the companies had come to a final agreement, but NTP believed the matter had never been finalized, and the litigation continued. Some of the industry factors that influenced RIM… It help organizations reduce information squandering and balance technology with Information… Contribute to and shape the discussion of information worker productivity… Support the evolution of the role of CIO’s… Facilitate the development of the Information for savvy CEO’s… It shape the next generation of information of professionals… It monitors and contributes to the high visibility information issues of that day… References:...
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...Print How management has failed at RIM By Joe Castaldo | January 19, 2012 Update: On January 22, Research In Motion announced that Mike Lazaridis and Jim Balsillie would step down as co-CEOs and co-chairmen of the board of directors. Lazaridis will now be vice chair of the board, and head up a new innovation committee. Balsillie will become a director. Their replacement as CEO is Thorston Heins, formerly RIM's chief operating officer for products and sales. Barbara Stymiest, who became a director in 2007, will now chair the board. Investors reacted negatively to the news, with RIM shares opening 5% lower on the NASDAQ on January 23. Is it all falling apart? It seems an absurd question to be asking about a company like Research In Motion, Canada’s most successful and influential tech firm. Just how successful it would become was hard to imagine when Mike Lazaridis set up shop in a tiny office above a strip mall in Waterloo, Ont., in 1984. Jim Balsillie joined eight years later, bringing with him the sales and strategy muscle to take RIM’s products to the world. Together, they were unstoppable. They turned RIM into a global powerhouse that delivered mobile e-mail to the masses, sparking a revolution in mobile communication and defining the smartphone as we know it. Under their stewardship, RIM continues to rake in billions in revenue each month and attract new subscribers at a time of fierce competition. But somehow, lately, something’s gone terribly wrong. A deep-rooted dysfunction...
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...Principles of Marketing Essay Assignment #1 Situational Analysis Report Research in Motion Table of Contents Research in Motion Competitive Analysis OEM Market Share In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent. Top Mobile OEMs September 2011 Total Canada Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | | Share (%) of Mobile Subscribers | Total Mobile Subscribers | 100.0% | Samsung | 25.2% | LG | 20.0% | RIM | 14.3% | Apple | 12.0% | Nokia | 10.1% | Smartphone Platform Market Share 8 million people in Canada owned smartphones in September 2011, representing 40 percent of the mobile market in Canada, a gain of 7 percentage points in the past six months. RIM ranked as the top platform with 35.8 percent of the smartphone market, followed by Apple at 30.1 percent. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2 percent share, followed by Microsoft with 3.2 percent. Top Smartphone Platforms September 2011 Total Canada Smartphone Subscribers Ages 13+ Source: comScore MobiLens | | Share...
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...Research In Motion (RIM) was founded in 1984 in Waterloo, Canada by Mike Lazaridis from the and Douglas Fregin. A third partner, Jim Balsillie, joined the company in 1992. When the three founded the company their primary focus was on wireless technology. This included point of sale terminals, modems and pagers. In 1997 the company went public and in 1998 released its first BlackBerry Device, the RIM 850. It had a full keyboard, which was unusual at the time, could send messages, access email, send and receive pages and act as an organizer. The mobile device was a huge hit among business professionals and it was not until the BlackBerry 7000 Series phones that the RIM became a household name among the general population. In 1999 RIM was listed on NASDAQ driving interest worldwide in the company. In 2003 smartphones began emerging in the mobile phone market. BlackBerry at this time maintained their FIPS 140-2 platform and were specifically set on targeting the professional consumer market The maintained a vast amount of government and corporate consumers. In 2004 RIM had 2 million BlackBerry subscribers worldwide and Balsille and Lazaridis are featured in Time Magazines “Time 100” list. The company continued to experience unprecedented success in the mobile market, so much so that by 2006 the company had 5 million subscribers worldwide with stock price at $124.51. The success of the company quickly was inevitable to change after Apple (AAPL) released its first iPhone in 2007...
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...rising from the ashes, as investors dive back into the stock of the once-fabled maker of the “BlackBerry.” For Research In Motion (RIM), it has been quite the journey after the investment community, including myself, thought the end was near for this former Wall Street star. Since the emergence of Apple Inc. (NASDAQ:AAPL), the BlackBerry and RIM’s “Playbook” tablet have proved to be horrible failures, based on my stock analysis. But something strange is happening in the equities market, as RIM has surged 168% since trading at $6.43 on September 21, 2012; Apple, on the other hand, has declined 29% in the same period, according to my technical analysis. My stock analysis shows an opening gap on the RIM stock chart on January 22 on a bullish moving average convergence/divergence (MACD) as indicated by the circles; while this is bullish, be wary of the stock’s overbought condition. Chart courtesy of www.StockCharts.com The smartphone and tablet markets continue to be extremely competitive, and I expect this competition will heat up further, based on my stock analysis. My stock analysis suggests that Apple dominates the tablet market, but there is strong competition from Google Inc.’s (NASDAQ:GOOG) “Nexus” tablet and Samsung Electronics Co. Ltd.’s “Galaxy” series. (Read “Why Apple Needs to Refocus Its Energy.”) Some believers are also surfacing as RIM gets ready to launch new its new line of devices, powered by its “BlackBerry 10” (BB10) operating system, on January 30. Based...
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...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
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...Research In Motion Limited Company Profile Publication Date: 22 Jun 2011 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Research In Motion Limited ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities...
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...Understanding customer behavior 9 7. SWOT analysis 10 8. Recommended Marketing mix strategies for RIM 13 9. Target Market for Blackberry 14 10. References 15 Executive Summary Research In Motion (RIM) is one of the world’s leading manufacturer of wireless devices and also known for their smartphone and tablet range, Blackberry. It was found in 1984 by Mike Lazaidis in Canada. Initially RIM was in to wireless equipments until 1999 when they started creating Blackberry series. Blackberry is now widely used as a smartphone which is used mainly by corporate and business people. But it also attracts a broad range of users from teenagers to other professionals. It is widely available in many countries with offices operating around the world. Recent falling of stock has forced RIM to construct an all new market strategy in order to be in a highly competitive market. It has been analyzed that it is high time RIM should constitute a better marketing plan, which will focus mainly on Value based marketing along with marketing mix strategies. This report also defines the driving forces of change in mobile industry as well as how the competition has changed during years. It has also covered the different ways in which the customer behavior can be diverted to develop various marketing criteria. The success of company is depended on the new strategy in marketing which will help RIM to...
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...Research in Motion and Blackberry Word count (to nearest 100) MKT 201 : 11 am section. Instructor: Professor Deepak Outline Company Overview and Project Focus Research in Motion (RIM) is one of Canada’s companies that are declared in its US official website to be “a global leader in wireless innovation, [that] revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999” (“Research In Motion”, n.d.). The BlackBerry product line includes the BlackBerry Playbook tablet, BlackBerry smartphone, and software for businesses and accessories. RIM launched the Blackberry smartphone in 1999. Indeed, RIM was a global leader with a strong position in the world market in early 2000s. RIM was first to understand that mobile application had to be simple to use. Company Mission and Vision Every company strives to satisfy its customer needs by implementing the strategies within the company’s mission and vision. A mission statement describes the firm’s objectives of the activities it plans to take. However, the vision statement includes the steps that should be taken to achieve the company’s goals and strategies. RIM’s mission statement states, “To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies” (Ricketts, 2011). To denote furthermore, the mission emphasizes on hiring highly skilled employees that are able to deliver products of value...
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...entering the tablet market are slowly increasing as they attempt take part of the growing market. RIM is now releasing the PlayBook to gain a part of the market share and establish itself as a dominant player within the industry. This report examines the current competition in the tablet market as well as the segmentation process of determining which consumers the PlayBook will focus on targeting. Through an in-depth analysis, the United States will be chosen to begin the launch of the PlayBook. This country has the highest number of corporate users; this is a critical characteristic to RIM. The company will be focusing on the product’s high level of security, which is most attractive to these consumers due to the nature of their careers. By promoting its product to a segment of consumers who have yet to be satisfied with excellent privacy encryption technology, RIM will achieve a competitive advantage and gain the loyalty of these customers who rely on the protection of sensitive information. Concluding this report will be the implementation process needed to succeed in launching the PlayBook. The marketing plan spans over a two-year time period which will project RIM’s PlayBook into the tablet market strategically. These methods include heavy promotional and advertising activities, the official launch of the PlayBook into the United States, and draws to a close by how RIM can utilize its strengths to assist the company into having a successful future in this industry...
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...company's President and Co-Chief Executive Officer, and Mr. Douglas Fregin(RIM-2009). The company then grew in to one of the leading designer and manufacturer of wireless solutions, the company product portfolios include the blackberry wireless solution and other software and hardware solutions. The major markets of the company include North America, Europe and Asia Pacific (RIM-2008). RIM generates most of its revenues through the blackberry wireless device with various features which provides a user friendly interface. Although the company has been growing since its inception. In early 1990s the company was focused on developing wireless data technology but by far the significant year for the company was 1999 when it introduces the blackberry solutions and in following years it has launched many advanced models of blackberry solutions in partnership with various service providers which includes Yahoo, AOL, MTN, Qtel etc. The company has recorded a revenue of US$14.935 million in the financial year 2010 which is an increase of 35% compared to FY 2009 with USA alone accounting for 57% of the revenue. The devices accounted for 81% of the revenue followed by service (14.4%),software (1.7%) and other (2.8%). Although the company is doing very well financially, it is not immune the pressure of external forces and following section highlights some of the external forces impact on RIM. The PEST analysis and SWOT analysis provides an insight in to the factors which will affect the industry...
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...McShane-Olekalns-Travaglione OB Pacific Rim 3e 1 © 2010 The McGraw-Hill Companies, Inc. All rights reserved Wesfarmers Limited Wesfarmers OB practices have helped Wesfarmers Limited to become the largest private-sector employer in Australia and one of the most admired companies in the region. McShane-Olekalns-Travaglione OB Pacific Rim 3e 2 © 2010 The McGraw-Hill Companies, Inc. All rights reserved Organisational Behaviour and Organisations • Organisational behaviour – The study of what people think, feel, and do in and around organisations • Organisations – Groups of people who work interdependently toward some purpose Wesfarmers McShane-Olekalns-Travaglione OB Pacific Rim 3e 3 © 2010 The McGraw-Hill Companies, Inc. All rights reserved OB Foundations Distinct field around the 1940s OB concepts discussed for more than 2000 years Some pivotal scholars before OB formed include: • Max Weber • Frederick Winslow Taylor • Elton Mayo • Chester Barnard • Mary Parker Follett Elton Mayo McShane-Olekalns-Travaglione OB Pacific Rim 3e 4 © 2010 The McGraw-Hill Companies, Inc. All rights reserved Why Study OB? Satisfy the need to understand and predict Help us to test personal theories Influence behaviour – get things done OB improves an organisation’s financial health OB is for everyone McShane-Olekalns-Travaglione OB Pacific Rim 3e 5 © 2010 The McGraw-Hill Companies...
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...Introduction: RIM, a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. BlackBerry products and services are currently used by over 77 million customers around the world. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM’s common shares are listed on the NASDAQ Global Select Market and the Toronto Stock Exchange ((RIM Annual report, 2012). In order to analysis RIM`s corporation strategy, we will analysis RIM from external, internal, business level strategy and Corporate-level Strategy four part, and find key issue of RIM facing now , what is the way out. (RIM, 2012) http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf Research In Motion (RIM), a Canadian company, introduced their new phone BlackBerry 850 in 1999 which creating the wireless email market, and also introduced a Software package called the BlackBerry Enterprise Server which help people access to work email even they are not in the office, people start to use BlackBerry as a corporate mobile phone.in 2007, the RIM became the Canada`s most valuable company, and in 2009 the global smartphone market share held by RIM is almost 20.1% (statista, 2013). http://www.statista.com/statistics/263439/global-market-share-held-by-rim-smartphones/ Key issue: The company is deteriorating http://www.theguardian...
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...Blackberry Rosul Jasim Submitted to Catherine M.L. Pearl December 1, 2015 Table of Contents introduce & analysis of blackberry environment…………………………..…………...….. 2 -3 focal issue and analysis of issue………………...………..…...………………………………. 4 -6 recommendations ………………………………………………………………….……..…..... 7-8 self-reflection ……………………………………………………………………………….... 9 reference list…………………………………………………………………………………...10 appendices Introduction & Analysis of Blackberry Environment Blackberry also known as Research in Motion Limited (RIM) founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.In this perper i setting to accomplish the potential combeback for the comanay. PESTLE analysis The economic factors plays a key role in the smartphone industry as the demand is fairly elastic and it is mostly based on the macroeconomic...
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