...challenged eaten. We now now know how difficult it is eaten. We know how difficult it is to change an industry. We havehave grown to change an industry. We grown enormously and achieved results. enormously and achieved results. Here’s our timeline: Here’s our timeline: 2o10 2o10 2o09 2o09 Our bars are available in more more and Our bars are available in and We started the ‘Tony’s in We started the ‘Tony’s in more more stores, including supermarkets. Africa’ project: a study of stores, including supermarkets. Africa’ project: a study of Our revenue grows considerably from from cocoacocoa supply chain and Our revenue grows considerably the the supply chain and this pointpoint onward, which also this onward, which also ways ways to improve Fairtrade to improve Fairtrade sharply increases the amount of sharply increases the amount of certification. certification. cocoacocoa beans we need. beans we need. 2o11 2o11 2o05 2o05 2o06 2o06 2o08 2o08 2o07 2o07 The first Tony’s Chocolonely bar bar Tony’s goes official The first Tony’s Chocolonely Tony’s goes official comes on the market, after after episodes comes on the market, episodes and registers with with and registers of the Inspection of ValueValue about the Chamber of of the Inspection of about the Chamber of child child slavery on cocoa plantations Commerce. slavery on cocoa plantations Commerce. in West West Africa. Milk chocolate in in Africa. Milk chocolate in an...
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...Final Exam Case Analysis MGMT 7135: Seminar in Leadership and Team Building Table of Contents Performance Management Model..……………………………………………………3 Communications.………………………………………………………………………..12 Leadership...………………………………...…………………………………………..13 Conflict.…………………………………………………………………………………..16 Perception……………………………………………………………...………………..17 Team Performance……………………………………………………………………..18 As Regional Director for Happy Face Frozen Foods (HFFF), I hold a great responsibility to meet sales projection levels at each of my sales districts. Hitting goal is not just a numbers game- it’s a task of managing people within the culture of the organization. My ultimate goal for District IV and district manager Tony’s performance deficiency is to diagnosis issues and problem areas. Multiple management/leadership models and concepts are needed in order to shift this district to become profitable and successful. PERFORMANCE MODEL Skills, Abilities, Traits Tony appears to have a lack of effort, despite being young, aggressive, talkative, appears to be intelligent, and was a top sales representative. I questioned his work ethic capabilities, but the Myer Briggs Type Indicator says we are polar personality opposites as he is an ISTJ and I am an ENFP. In general, his type explains why his apparent lack of effort is actually his “introverted” and “sensing” personality; Tony self-reflects, works alone, thinks before acting, keeps energy inside, is hard to read, and verbalizes...
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...http://content.yudu.com/Library/A2nagu/SocialPsychologyAron/resources/3.htm Chapter 2 Methodology: How Social Psychologists Do Research Total Assessment Guide (T.A.G.) |Topic |Question |Factual |Conceptual |Applied | | |Type | | | | | |Multiple Choice |1 |2 | | |Introduction | | | | | | |Essay | | | | | |Multiple Choice |6,19,21 |9,10,11,12,13,14,15,16,18 |3,4,5,7,8,17,20 | |Social Psychology: An | | | | | |Empirical Science | | | | | | |Essay |240 | | | | |Multiple Choice |24,28,36,41,54,59,73,74,75, |27,29,31,33,34,35...
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...MORE ADVANCE NOISE FOR QUIET “An intriguing and potentially lifealtering examination of the human psyche that is sure to benefit both introverts and extroverts alike.” —Kirkus Reviews (starred review) “Gentle is powerful … Solitude is socially productive … These important counterintuitive ideas are among the many reasons to take Quiet to a quiet corner and absorb its brilliant, thought-provoking message.” —ROSABETH MOSS KANTER, professor at Harvard Business School, author of Confidence and SuperCorp “An informative, well-researched book on the power of quietness and the 3/929 virtues of having a rich inner life. It dispels the myth that you have to be extroverted to be happy and successful.” —JUDITH ORLOFF, M.D., author of Emotional Freedom “In this engaging and beautifully written book, Susan Cain makes a powerful case for the wisdom of introspection. She also warns us ably about the downside to our culture’s noisiness, including all that it risks drowning out. Above the din, Susan’s own voice remains a compelling presence—thoughtful, generous, calm, and eloquent. Quiet deserves a very large readership.” —CHRISTOPHER LANE, author of Shyness: How Normal Behavior Became a Sickness 4/929 “Susan Cain’s quest to understand introversion, a beautifully wrought journey from the lab bench to the motivational speaker’s hall, offers convincing evidence for valuing substance over style, steak over sizzle, and qualities that are, in America, often derided. This book is brilliant...
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...CONSUMER MARKETS – JUNE 2014 A taste of the future The trends that could transform the chocolate industry kpmg.com T he outlook for the world’s chocolate industry is brighter than it has been for eight years. Euromonitor predicts the industry will enjoy a 6% rise in revenues in 2014, delivering record global revenues of US$117bn. This robust performance is driven by a 2.1% increase in volume, reflecting growing appetite for chocolate in emerging markets. The challenge for the industry’s major players is how to make best use of this boom to profitably grow their volumes faster than the markets, achieve sustainable improvements in core operating margins and make the right investments – be they in capacity, acquisitions, the supply chain, marketing or R&D – to seize the significant opportunities ahead. The single biggest factor improving the industry’s performance is the fact that, at long last, the global economy is showing signs of sustained recovery. Growth in many major markets is accelerating. The stellar performers are India (expected to grow by 22% this year), Brazil (13%) and China (11%). The potential long-term growth in emerging economies – many of which have growing middle classes – is vast. To give just one example: the per capita consumption of chocolate in China is only a tenth of that in Switzerland. Yet, as this global tour of the chocolate industry suggests, the future is not without challenges. The immediate concern is the balance between supply of cocoa...
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...Here’s what others have to say about Self-Confidence: “Compelling. Candid. Controversial. You have to read it!” Steve McDermott – Former European Business Speaker of the Year and bestselling author “You will love this book. Paul McGee is an incredibly intuitive and inspiring presenter and writer. This book will go a long way in helping you regain and rebuild your confidence so that you can reach your full potential for your life” Rosemary Conley CBE. Diet and Fitness Guru “From improving your love life, to boosting your job prospects, confidence can unlock the doors to a brighter future. This brilliant book, packed with honesty, humour and hope, provides the keys.” Laine Ferguson Retail Director of The Body Shop “Packed with practical ideas and insights to build your confidence from the boardroom to the bedroom – and most things in between. You’ll wish you’d read this book years ago.” Philip Hesketh. Award winning, international speaker and best selling author And what they say about Paul McGee, The SUMO Guy: “Your input made an incredible difference. The average score of how well people felt able to cope with change, moved from 71% to 94%; a great move, especially starting from a reasonable base. Your SUMO ideas continue to be frequently used.” Marks & Spencer “May I on behalf of everyone at Manchester United who attended your session, thank you for a great presentation. The feedback has been excellent and all very positive and I know the ideas within your S.U.M...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...A BRIEF HISTORY OF MANAGEMENT “Those who cannot learn from history are doomed to repeat it.” —George Santayana The World of Work: Tony considers his style O n the way home from the restaurant—soon to be his restaurant, Tony thought—the news of his Whenever she visited the restaurant, she and Jerry would always end up huddled in one of the corner booths over her laptop screen or a spreadsheet printout discussing numbers—food costs, labor costs, and the figures for the latest marketing campaign to increase sales. Dawn always ended her visit by walking around and checking in with everyone to make sure they were doing okay. Since Jerry ran such a good crew, there were never any problems, but Tony wondered what Dawn’s reaction would have been if she had found any. Jerry’s style always seemed to Tony to be more about the people than the numbers. He obviously hit promotion finally started to sink in. Jerry’s promotion to regional manager didn’t give either of them a lot of time to manage the transition, so the day had been filled with a lot of information—forms, rules, regulations, guidelines, and plenty of tips and tricks from Jerry on how to cope with the unexpected. In the peace and quiet of his apartment, Tony started thinking back to his earlier days at the Taco Barn and to the many lessons he had learned from both Jerry and Dawn. They were very different in their approach to their jobs. Dawn was all about the numbers. 26 LEARNING objectives CH A P T ER ...
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...Министерство образования и науки Республики Казахстан Кокшетауский государственный университет им. Ш. Уалиханова An Outline of British Literature (from tradition to post modernism) Кокшетау 2011 УДК 802.0 – 5:20 ББК 81:432.1-923 № 39 Рекомендовано к печати кафедрой английского языка и МП КГУ им. Ш. Уалиханова, Ученым Советом филологического факультета КГУ им. Ш. Уалиханова, УМС КГУ им. Ш. Уалиханова. Рецензенты: Баяндина С.Ж. доктор филологических наук, профессор, декан филологического факультета КГУ им. Ш. Уалиханова Батаева Ф.А. кандидат филологических наук, доцент кафедры «Переводческое дело» Кокшетауского университета им. А. Мырзахметова Кожанова К.Т. преподаватель английского языка кафедры гуманитарного цикла ИПК и ПРО Акмолинской области An Outline of British Literature from tradition to post modernism (on specialties 050119 – “Foreign Language: Two Foreign Languages”, 050205 – “Foreign Philology” and 050207 – “Translation”): Учебное пособие / Сост. Немченко Н.Ф. – Кокшетау: Типография КГУ им. Ш. Уалиханова, 2010 – 170 с. ISBN 9965-19-350-9 Пособие представляет собой краткие очерки, характеризующие английскую литературу Великобритании, ее основные направления и тенденции. Все известные направления в литературе иллюстрированы примерами жизни и творчества авторов, вошедших в мировую литературу благодаря...
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...HOW TO WRITE GREAT ESSAYS HOW TO WRITE GREAT ESSAYS Introduction 1 2 3 4 5 6 7 8 vii Organization 1 Clarity 11 Word Choice 21 Mechanics 39 Revising, Editing, and Proofreading 55 Untimed Essay Writing Strategies 67 Timed Essay Writing Strategies 85 Sample Essay Prompts and Essays 97 Resources 111 CONTENTS HOW TO WRITE GREAT ESSAYS v Introduction n your preparations for college, you may find yourself facing a handful of high-stakes essays. Your college application requires at least one, and the SAT requires another. Depending upon the high school you attend, or the state you reside in, you may need to write an exit essay, or take the Regents Exam. This book includes specific strategies to help you write great essays, no matter which type you write. In contrast to basic writing guides that contain plenty of information you don’t need, How to Write Great Essays focuses on the topics most important to you now. You won’t find a comprehensive guide to mechanics, but instead you will get short but thorough lessons on the most common errors made in grammar, spelling, usage, and how to prevent and correct these errors. Every chapter is designed to relate directly to your essay, giving you the knowledge and the know-how you need to succeed. The book is divided into seven chapters, with the first five covering different aspects of the writing process: I Introduction ...
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...CASE STUDIES IN PERFORMANCE MANAGEMENT A Guide from the Experts TONY ADKINS John Wiley & Sons, Inc. CASE STUDIES IN PERFORMANCE MANAGEMENT CASE STUDIES IN PERFORMANCE MANAGEMENT A Guide from the Experts TONY ADKINS John Wiley & Sons, Inc. This book is printed on acid-free paper. Copyright © 2006 by SAS Institute. All rights reserved. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions...
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...ole of youth in oil conservation ”Under your shoulders. Dear young people of the entire world, weigh the responsibility to transform tomorrow's world into a society where peace, harmony and fraternity reign. “ - Bishop Carlos Belo Youth constitute about 40 percent of the total population of India. The youth of every country is its valuable human resource. The responsibility for change, progress and innovation lies on their shoulders. Youth can make or mar society. There has always been misunderstood by the elders. The elders feel that, being immature and inexperienced, the youth usually indulge in thoughtless activities. However, the youth have the zeal to initiate revolutions. Mao Tse Tung of China realized this latent power and dedication of youth of his country. He entrusted them with the responsibility of bringing about Cultural Revolution, a change in the attitude of the society. The youth of our country also played a significant role in the freedom struggle. Today the youth needs to play an important role in promoting oil conservation. India is country of rich cultural heritage as well as it is rich in resources essential for a comfortable living. Such resources also include the oil resources such as petroleum and diesel which are essential resources for transportation but these resources are exploited today to extreme. Conservation of these resources is necessary so as to enjoy and live life comfortably. As Mahatma Gandhi said “the earth has enough to fulfill the...
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......................................................... 9 Before You Begin ............................................................................. 11 CHAPTER 1: LAYING THE GROUNDWORK ............................................. 13 Preparation Checklist Educating Yourself Resources for Research Starting a Dialogue Tips for Preparing Preparing an Attitude Planning for Initial Contact Common Mistakes About Your Performance CHAPTER 2: MAKING INITIAL CONTACTS .............................................. 25 Six Facts A True Story Outline for an Initial Call Keep the Dialogue Going Steps for Handling Objections Determining Needs, Offering Services Getting the Specifics Employer Contact Record Checklist for a Site Visit Common Mistakes About Your Performance table of CONTENTS PAGE 1 OF 3 JOB DEVELOPMENT ESSENTIALS 3 table of CONTENTS PAGE 2 OF 3 CHAPTER 3: DEVELOPING THE EMPLOYER RELATIONSHIP ...................... 39 Another True Story Advice on the Personal Developing and Maintaining the Relationship Planning for an Employer Event Hooks and Reasons Common Mistakes About Your Performance CHAPTER 4: NETWORKING.................................................................. 49 Think Like a Networker Ideas for Building a Network A Month in the Life Brainstorming...
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...Instructor’s Manual with Test Items to accompany Applied Behavior Analysis Second Edition John O. Cooper ● Timothy E. Heron ● William L. Heward All, The Ohio State University Prepared by Stephanie Peterson, Idaho State University ● Renée K. Van Norman, University of Nevada-Las Vegas ● Lloyd Peterson, Idaho State University ● Shannon Crozier, University of Nevada-Las Vegas ● Jessica E. Frieder, Idaho State University ● Peter Molino, Idaho State University ● Heath Ivers, Idaho State University ● Shawn Quigley, Idaho State University ● Megan Bryson, University of Nevada-Las Vegas ● David Bicard, University of Memphis [pic] Upper Saddle River, New Jersey Columbus, Ohio ____________________________________________________________ ______________________ Copyright © 2007 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458. Pearson Prentice Hall. All rights reserved. Printed in the United States of America. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to: Rights and Permissions Department. Pearson Prentice Hall™ is a trademark of Pearson Education, Inc. Pearson® is a registered trademark of Pearson plc Prentice Hall® is a registered trademark of Pearson Education...
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...Good evening, ladies and gentlemen. Um, I’ve been asked to introduce myself before introducing the speaker, which is the main purpose of my being here. Um, I’m, ah, Jean Thomas. I’m the new Biological Secretary of the Royal Society, and I’m pressure biochemistry in-in Cambridge. Ah, the other thing I’ve been asked to do, ah, before I have the pleasure of chairing this lecture, is to ask you all to switch your mobiles off if you would please. And, also to tell you that, ah, this lecture will be recorded and, ah, webcast. So, this is the, uh, Francis Crick, uh, prize lecture, um, we’re about to hear. This was established in, uh, 2003 through an endowment by, uh, Dr. Sydney Brenner, commander of honor and, ah, fellow of the Royal Society, who was the joint winner of the Nobel Prize for Physiology or Medicine in 2002. The lecture is delivered annually in any field of biological sciences, but preference is given to the general areas in which Francis Crick himself worked—uh, genetics, molecular biology, and neurobiology. And you’ll see that this, ah, evening’s speaker is imminently well-suited to talk to us. So, the Francis Crick lecturer, ah, for this year is Dr. Simon Fisher. Dr. Fisher is, ah, a Royal Society, ah, research fellow, um, so he’s, ah, a fellow of one of our flagship, ah, schemes for young scientists in the society, and he’s also reader in molecular and neuroscience in Oxford at the Welcomme Trust Centre for Human Genetics. Ah, he’s head there of the molecular...
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