...Analysis of Pooh Bear’s Nonsensical Hums Throughout the story, Pooh bear hums and songs are added to create a sort of lightness to so called serious situations. He is a simple, humorous and loving character that captures the facets of childhood. Milne has created a novel to entertain children and their parents through creating a quirky yet secure world of imagination, adventure and enjoyment. During the time period when Winnie the Pooh was written there were many historical events taking place, such as the World War, social dilemmas confronting England and the technological advances in society. None of which are mentioned in the book. Paula T. Connolly writes the following about Winnie-the-Pooh “envisions an alternative world that is safe, rural, insulated and largely Edenic.” We can see why Connolly would think as such from the many poems and hums throughout the novel, which are unstructured and non-judgmental. An example of this would be the “Cloud Song” (pg.17) where Pooh Bear sings about being a cloud to deceive the Queen Bee. The song is spontaneous and Milne appreciates that children have this great gift of imagination like Pooh. The hums, poems and songs are “largely Edenic” (4) throughout the book and it is said that children have a greater connection to nature than what an adult does; so nature is supposed to inspire us and make one feel like a child again. On the other hand some aspects of the poems are much darker than what meets the eye. One may say that the...
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...METHODOLOGY In order for me to carry out this investigation I will be the `Caregiver` which involves me reading `Winnie the Pooh`, a gender neutral book to two of nieces and my nephew. I used a tape recorder to record them, which I then transcribed. I got the parents of the children to sign a consent form which I created; in which they will give me permission of undertake this language investigation. I intend to analyse and annotate my transcripts according to lexical, grammatical and caregiver language features which are evident within my texts. As I believe that these are crucial areas in the way children acquire language. I used Microsoft excel which allowed me to accurately count the number of verbs, adjectives, conjunctions, nouns etc. Which were used by each child. This resulted in statistical data that will create concrete evidence which I will use in my essay to support my analysis. INTRODUCTION/HYPOTHESIS For my A-level English language investigation coursework, I have chosen to evaluate child language Acquisition and how gender differences may be apparent at the telegraphic stage as well as how caregiver language can vary when interacting with different genders. When looking over at my transcripts I will keep a few questions into consideration: * Does gender influence child language acquisition? * Does caregiver language alter our verbal communication when interacting with different...
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...ituational analysis (ii) Target Market (iii) Objectives/Goals (iv) Marketing strategies and the marketing mix (v) Monitoring & Controlling (i) Situational Analysis The Coca-Cola Company has been operating for over a century and is highly successful. It is currently in the renewal level of the post-maturity stage in the business life cycle. This is shown in Fig. (10). Sales ($) Fig. (10) The Coca-Cola Company's business life cycle SWOT Analysis Strengths (S) Weaknesses (W) · Has been operating successfullyfor over a century.· Is known world-wide and operates in more than 200 countries.· Coca-Cola has a large share of the cola segment - holding approximately 85 per cent.· The Coca-Cola Company is the mostrecognised trademark in the world. · The contract The Coca-Cola Company has with its bottlers is under constant negotiations. Opportunities (O) Threats (T) · Has significant growth opportunities.· Has sufficient capital to expand.· Has the potential to innovate and differentiate the company's products to sustain a competitive advantage.· May merge with other global businesses to eliminate competitors.· Capable of expanding into other markets other than the soft drink market. · Has many major global competitors with its main one being PepsiCo.· Coca-Cola can be substituted by other soft drink products made by its competitors. These competitors may develop marketing strategies to eliminate The Coca-Cola Company.· There may be an economic downturn...
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...Coke Dear Students, The assignment is to develop, implement and present a Channel Management Plan for a fictitious or existing company and product or service. Teams will conduct a detailed channel analysis using sophisticated techniques, synthesize the findings from that analysis and couple them with critical and creative thought to develop a competitive channel plan. The plan will be based on information from primary and public secondary sources, company web sites, as well as professional experiences and insights. The following components and issues will be addressed: 1. Market Analysis 2. Competitor Analysis 3. Channel Design 4. Channel Go-to-Market Plan 5. Channel Management Metrics 6. Channel Risk Assessment Deliverable: Please create a PowerPoint presentation up to 10 slides excluding Title and reference slides. The due date is at the end of Module 10 which is Sunday March 24th, 2013 midnight.This assignment will count for 30% of your final grade. Wayne The Soda Coca-Cola’s tarket market group is the youth – anywhere from the ages of 6 – 24, both male and female. I believe that my Coca Cola is aimed more at teenagers than any other age group. I also think it is aimed at male and female teens because it is seen as a hip, cool drink. I think this because it is mainly promoted on the television which is mostly watched by teenagers rather than older people. It is sold all around so that everyone can buy it but not many older people will because...
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...Table of content Serial # 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Topics Acknowledgement Introduction History of the Case S.W.O.T. Analysis Strategic Marketing Goals Consumer Behavior Strategy Targeting Strategy Position Strategy Product Strategy Pricing Strategy Channel Strategy Promotion Strategy Recommendations Annexure Page Number 2 3 4 6 9 10 11 12 13 15 16 17 18 19 1 Acknowledgement I would like to show my gratitude towards our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that...
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...The logo: Uniqlo have many ranges in one categories, they have T-shirt, sportswear, casual wear and underwear. Uniqlo monopolized the product, for example: heat tech, super light wool and bra-tops. The heat tech can let consumers get warm all the time, the super light wool can let the apparel of Uniqlo become lightest. This kind of things will get the interest of consumers. Uniqlo always have attractive campaigns when they will be open at some complex/shopping mall. For example, they will have a offer price when they opened at somewhere in 1 month. Sometimes, they will have a campaigns for 1 man’s underwear in RM10.All of this campaigns will let every gender ,every generation can find your own apparel at Uniqlo. Introduction On “Uniqlo” Uniqlo is the Japanese largest apparel brand owned by fast retailing, apparel is a fast moving consumer goods, include Uniqlo. Consumers will not high loyalty in a brands, the apparel company will get some attractive way to interest their consumers. Uniqlo advocate “low price, good quality”, the consumers always love the way you can get the cheapest things with high quality. That’s why Uniqlo can be success. The apparel of Uniqlo become popular among every generation since the introduction of their fleece jackets, they made the apparel for everyone. Uniqlo is using SPA (Specialty store retailer of Private label Apparel) business model to encompassing all stages of the business--from design and production to final sale. The SPA (Specialty...
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...Business Analysis of Walt Disney Company MGT/521 April 30, 2012 Business Analysis of Walt Disney Company In the era of the 21st century, when globalization has expanded drastically and rooted its success across the globe, the task of the managers in the company is getting challenging and competitive day by day. Firms have grown rapidly and the job of the fund manager has also increased to take advantageous decisions for their corporations. As a mutual fund manager, this paper will discuss the SWOT analysis of Walt Disney Company. SWOT analysis is a key component of a business analysis. It identifies a company’s internal strengths and weaknesses, and external opportunities and threats in order to obtain knowledge about the organization and whether or not the company is a worthy investment. “By conducting a SWOT analysis, an organization may improve its effectiveness through strengthening its current status, grabbing opportunities, and reducing weaknesses, and protecting business from threats” (Hitt, Ireland, & Hoskisson, 2009, p. vii). The Walt Disney Company is an American multinational diversified mass media company headquartered in Walt Disney Studios, Burbank, California, United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action...
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...Group 1 6 May 2013 Leader: Sylvia Members: Bless Alex Cassian Anna A Group Report on The Walt Disney Company Behind the Disney World: The ‘Imaginers’ * 1. Company Overview 3 2. Disney History 4 A. General history 4 B. The history of Hong Kong Disneyland 4 C. The partner of Hong Kong Disneyland 5 The investment partner is only Hong Kong Government. 5 D. The history of Shanghai Disneyland 5 3. The Corporate Strategy 6 4. Comparative analysis between Disneyland Shanghai and Happy Valley 6 A. General introduction about Happy Valley 6 B. Theme story 7 C. Theme hotel 7 D. Revenue model 7 E. Government support 7 5. Conclusions 7 * Company Overview The monarch of this magic kingdom is no man but a mouse --Mickey Mouse. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Its Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABCFamily, Disney Channel, and ESPN (80%-owned). Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a top comic book publisher and film producer. In addition, Walt Disney Parks and Resorts operates the company's popular theme parks including Walt Disney World and Disneyland The Company is with five business segments: media...
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...mission statement is: 'Remind Coca-Cola is the read thing' but their motto now has changed to 'To benefit and refresh everyone who is touched by our business.' Also Coca-Cola would hope to provide the best quality drink for everyone, all the employees working for them being at their top and fulliest. Marketing Marketing is the role used by the business to plan, price, promote and distribute products/services to individuals. The Coca-Cola Company's marketing includes: (i)Situational analysis (ii)Target Market (iii)Objectives/Goals (iv)Marketing strategies and the marketing mix (v)Monitoring & Controlling (i) Situational Analysis The Coca-Cola Company has been operating for over a century and is highly successful. It is currently in the renewal level of the post-maturity stage in the business life cycle. This is shown in Fig. (10). Sales ($) Fig. (10) The Coca-Cola Company's business life cycle SWOT Analysis Strengths (S)Weaknesses (W) ·Has been operating successfullyfor over a century.·Is known world-wide and operates in more than 200 countries.·Coca-Cola has a large share of the cola segment - holding approximately 85 per cent.·The Coca-Cola Company is the mostrecognised trademark in the world. ·The contract The Coca-Cola Company has with its bottlers is under constant negotiations. Opportunities...
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...The Walt Disney Company & Comparison with the Time Warner Company Cafer C. Sengonul California Intercontinental University 2015 Abstract Walt Disney (The Walt Disney Company) and Warner Bros (Time Warner Company) are the two major entertainment company in the world. These two similar rival groups are competing in the same business areas. Both companies keep producing new products to stay in the business while they keep their classics fresh in their customers' minds too by using them in different areas. This case study analysis is about the the Walt Disney Company and how they are using different business areas to keep their brand and products fresh in minds of their customers. The purpose of the study is to give examples of Disney and Warner Bros’ marketing strategies to compete to stay in the business. Keywords: Walt Disney, Warner Bros, Entertainment companies Overview In this case study, I will compare Disney with the Warner Bros. I will give information about the brands in similar business segments they are both in and their competition in the entertainment industry. I will give examples of the new and classic products from different business segments for the both companies and how they are using them for years. The Walt Disney Company & Comparison with the Time Warner Company The Walt Disney Company is one of the most famous entertainment company in the world today. The company consists of five main segments. Those segments are Consumer Products...
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...CASE I - MARKETING SPOTLIGHT- NIKE 1. Nike one the top listed shoe company in the current world begun their business in 1962. The company focused on high-quality running shoes designed especially for the athletes. The key factor for Nike was that they have been able to create strong brand preferences among the customers. Nike created their brand image into consumers mind by using celebrity. The company’s commitments to designing innovative footwear for serious athletes help it build a cult following among American consumers. They run their marketing by using top athletes in their advertisement all over America and found that it put a huge influence to the consumer mind. Nike found that product and brand choices of consumers are hugely influenced by the preferences and behavior of their beloved celebrities. So the company signed an upcoming popular runner named Steve Prefontaine for their advertisement in 1973 and Prefontaine’s irreverent attitude matched Nike’s spirit. At the end the thought of using professional athletes in their advertising campaign proved both efficient and effective. Another important reason for Nike’s success was that they read the consumers mind perfectly. Nike does not sell “Nike air max” shoes, it sold a way of life, which is key to its success. This flag is the incentive for the people, and the philosophy behind the energy and determination, is that everyone concerned, whether you are not athletes. Nike uses a motivational type of language to inspire...
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...the opportunity. Her enriched and powerful structured discussion has been a great help in each step of writing this plan During the work of this plan would not have been realize without the support and encouragement of many people. We would like to thank the authority of TATA Sky and Dish TV for their available information in different web side. We would like to thank our classmates who help us to make this report Executive summery The plan is about Bashundhara satellite. It is prepared by collecting information from different website. Our main focus on the marketing plan. We also discuss distribution process, sowt analysis , sales plan and BCG growth share metrics, positioning. In this plan our strong sides are good picture quality, 24 hour customer service, channels and program guide and we have some other sided that we can developed we can do niche markets with Better service and Product offering, can expand our sales by opening more outlets, we also have some weakness those are local operators are capturing more market share. Dependency on broadcaster these are the weak point of our plan and we hope we will overcome those as soon as possible. We have face some threats...
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...All summer, the case against Casey Anthony in an Orlando courtroom had audiences discussing her life as if she were the star of a reality television show. The narrative became familiar: Hard-partying single mother fails to report her toddler missing for a month, then lies to police about a kidnapping by a non-existent nanny. Then there was the suspiciously foul smell in the trunk of the mother's car before Caylee Anthony's remains were found in a wooded area. Inside Courtroom 23, however, the seven women and five men of the jury in the Anthony case had to look beyond the salacious details and decide: Was there enough evidence to prove Casey Anthony killed her 2-year-old daughter, Caylee? Their answer was no. On Tuesday, the jury acquitted Anthony, 25, of murdering her child in June 2008. The reason, legal analysts and court watchers said, is that despite the seemingly endless hype surrounding the investigation and trial, the prosecution's case simply didn't hold up. There was no forensic evidence — such as DNA or fingerprints — directly linking Anthony to her daughter's death. In fact, the precise cause of the girl's death was unclear. "The prosecution put out a lot of dots, but they couldn't connect them," says Lawrence Kobilinsky, chairman of the Department of Sciences at John Jay College of Criminal Justice in New York. Kobilinsky had advised Anthony's attorneys on the forensic case against her but was not involved in the trial. After a trial of a month and a half, jurors...
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...ORGANISATIONS THEORY AND PRACTICE PROJECT WORKSHEET 1 – 2012 THE COCA COLA COMPANY l Porter's Five Forces Model 1. Competitive Rivalry within an Industry Coke has nearly 50% share of the global carbonated soft-drink industry and over 80% in many markets. The market share of other competitors is too low to encourage any price wars. Cola-Cola gets one of its competitive advantages through the well-known global trade marks by achieving the premium prices. It means Cola-Cola have something that their competitors do not have. Coke appears to have sustainable scale advantages over its competition - its greatest competitive advantage is the scale of its global bottling system, even more than the predominance of the Coke brand. Beverage industry competition can be classified as a Duopoly with Coca Cola and Pepsi, the flagship product of PepsiCo. * Competing brands: Pepsi is second to Coke in sales, and outsells Coca-Cola in some markets. Pepsi internationally manufactures concentrates of brand Pepsi, Mountain Dew, and other brands for sale to franchised bottlers in the US and international markets. Pepsi also markets, sells, and distributes juices under several Tropicana trademarks in the US and internationally. In addition to the soft drink and juice business, PepsiCo is engaged in the snack food segment through its domestic and international Frito Lay business. Like Coca-Cola, Pepsi has been attempting to move into the faster growing non-carbonated beverage segment...
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...Introduction 0 Rules of the Game Tutorials Readings • • • Morgan, “Mechanization Takes Command” in “Images of Organizations”, Sage Press, 1986. Meal, “Putting production decisions where they belong”, HBR, 1984. Zeithaml, Berry, Parasuraman, “Communication and control processes in the delivery of service quality”, Journal of marketing, 1988. Working Sessions: • Individual • Computerized • Classical Manuals: • commented transparencies (Culb IAG, web) • exercise manual (Culb IAG, web) • readings (Culb IAG) • personal notes • Chase and Aquilano, Production and Operations Management, Irwin (Edt). • McLain, Thomas and Mazzola, Operations Management: Production of goods and services, Prentice Hall (Edt). Objectives / Exam ... Winnie the Pooh spent the rest of the day by walking and happily humming a new hum, all about the common sense approach and what The Stranger has been teaching them and the hum went like this: Select the problem of the day Finding one that’s right to do, You can choose it either way, You pick it ot it picks you. Observe it very carefully, “Where do I start? Where am I going?” And don’t forget about the bee, “What’s in the way of doing or knowing?” Prod 2100/2110 Introduction 1 Introduction What is POM ? What kind of problems are studied in POM ? 1. DEFINITIONS.................................................................................................................................... 3 1.1 PRODUCTION AND OPERATIONS ...........
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