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Analysis on Tesla Motors

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Submitted By aankhi28
Words 4909
Pages 20
Tesla Motors, Inc.
8 Step Case Analysis Method

Khushboo E Jahan
Marissa Shotwell-Tabke
Guojun Zhang

GBA 517
Dr. Kevin Moncrief
Fall 2015

Table of Contents
Introduction pg. 1
Company Background pg. 1
Products pg. 2
Business Mission pg. 3
Marketing Objectives pg. 4
Strategic Issues pg. 5
Promotion pg. 5
Pricing pg. 6
External Environment pg. 6
Distribution pg. 10
Constraints pg. 12
Firm Specific pg. 12
Limited Product List pg. 12
Limited Manufacturing capacity pg. 13
Distribution & Service Network pg. 13
Limited Exposure in Foreign Market pg. 14
Lithium Ion Battery Safety pg. 14
Industry Specific pg. 15
Fluctuating Foreign Exchange Rates pg. 15
Supply Chain Providers pg. 15
Future Growth Depends Upon Consumers’ Willingness to Adopt Electric Vehicles pg. 16
Environment and Safety Laws & Regulations pg. 16
SWOT Analysis pg. 18
Findings pg. 23
Finding #1 pg. 23
Finding #2 pg. 25
Finding #3 pg. 25
Solutions pg. 26
Solution #1 pg. 26
Solution #2 pg. 26
Solution #3 pg. 26
X. Recommendation and Justification pg. 28
XI. Implementation and Gantt Chart pg. 30
Implementation Time Table pg. 30
Gantt Chart pg. 32
XIII. References pg. 33

List of Figures

Figures
Figure 1 – Miles of Range Attained by Different Electric Vehicle Charger Types pg. 7
Figure 2 – Electric Vehicle Charging Station U.S. Map pg. 8
Figure 3 – Tesla Supercharger U.S. Map pg. 9
Figure 4 – Gantt Chart pg. 11

List of Tables

Tables
Table 1 – SWOT Analysis pg. 18
Table 2 – Tesla’s Advertising Expenditure pg. 23
Table 3 – General Motors’ Advertising

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