...2. Market Analysis and Research 3. Product and Product Characteristics 4. Operational Plan 5. Financial Plan(Break Even Analysis) 6. Future Scope and Expansion Plans 7. Summary Business Plan: Dehydrated Onion Powder Sector: Food and Agricultural Sector Introduction Onion is one of the most basic and widely used ingredients in Indian kitchens and hence any changes in its price have a large impact on the household budgets of a large section of the society. The target consumer for onions is not only the high end class but also the street dwellers. Hence the quantity and the price of onions need to be in check to ensure proper fulfilment of the demands of the consumers. Also if the crop is sold below the cost that has been incurred in its production than this causes loss to the producers. Hence we need to find ways to regulate the prices of onions as well as the quantity in markets such that it better serves the requirement of the consumers. The volatility in the prices of such commodities has been one of the major causes of inflation in the past few months. Since there are not many market players in this sector the prices as well as availability of onions in market are decided by a small group of people and hence there is monopoly. Also in some cases there are some transportation and storage issues because of which the crop gets perished. This in turn leads to increase in prices because of the decrease in the quantity available. The crops like onion, garlic being high...
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...Chapter 4 TECNICAL STUDY “Technical analysis is the study of market action, primarily though the use of charts, for the purpose of forecasting future price trends” In its purest form, technical analysis consider only the actual price behavior of the market or instrument, based on the premise that price reflects all relevant factor before an investor becomes aware of them through other channels . Product Description Mariveles Menu Sinigang - Pork Sinigang or Sinigang na Baboy is a sour soup native to the Philippines. This particular soup dish uses pork as the main ingredient though beef, shrimp, fish, and even chicken (this is known as sinampalukang manok) can be used. Bony parts of the pig known as “buto-buto” are usually preferred for this dish. These parts can be either of the following: pork neck bone, chopped spare ribs, chopped baby back ribs, and pork belly. Sometimes pork kasim and pigue (pork ham) are also used. Bicol Express - Is a popular Filipino dish which was popularized in the district of Malate, Manila but made in traditional Bicolano style? It is a stew made from long chilies (siling mahaba in Tagalog, lada panjang in Malay/Indonesian), coconut milk, shrimp paste or stockfish, onion, pork, and garlic. It is said to have been inspired by the fiery Bicolano dish gulay na may lada, which is nowadays presented as one of the many variants of Bicol Express. Bicol Express was named after the passenger train service[ from Manila to the Bicol region, a region...
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...ABC Analysis The ABC analysis is a business term used to define an inventory categorization technique often used in materials management. It is also known as Selective Inventory Control. The ABC analysis provides a mechanism for identifying items that will have a significant impact on overall inventory cost, while also providing a mechanism for identifying different categories of stock that will require different management and controls. The ABC analysis suggests that inventories of an organization are not of equal value. [3] Thus, the inventory is grouped into three categories (A, B, and C) in order of their estimated importance. 'A' items are very important for an organization. Because of the high value of these ‘A’ items, frequent value analysis is required. In addition to that, an organization needs to choose an appropriate order pattern (e.g. ‘Just- in- time’) to avoid excess capacity. 'B' items are important, but of course less important, than ‘A’ items and more important than ‘C’ items. Therefore ‘B’ items are intergroup items. 'C' items are marginally important. ABC analysis on household items are given below : SL No | Item Name | Monthly Demand | Item Price (Tk)/Unit | Total Cost (Tk) | % of Total Tk Vol | % of M. Demand | Category | 1 | Rice | 40 | 55 | 2200 | 9.393 | 20.833 | A | 2 | Oil | 20 | 120 | 2400 | 10.247 | 10.417 | A | 3 | Salt | 2 | 22 | 44 | 0.188 | 1.042 | B | 4 | Daal | 3 | 90 | 270 | 1.153 | 1.563...
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...CHAPTER I INTRODUCTION AND SCOPE OF THE STUDY A. Introduction Organizing a business, needs a thorough investigation and research. A Feasibility study is the most efficient one for it examines and ponders all aspects of the business. Pizza, as we know it today is a bread crust covered with a tomato base and then flavored with other toppings. Most of us think of pizza as an Italian food and most of us are right. The word "pizza" means "pie" and is a derivative of the Roman term "picea". The Italians were also the first to use tomatoes on their pizzas. The real explosion in the popularity of pizza took place in the 1094’s; during WWI U.S. troops stationed in Italy had their first taste of pizza. When they arrive home they brought with them an appreciation for this great tasting food, and the growth of the U.S. pizza consumption began and today pizza is one of the most favorite food of many Filipinos, according to European nutrition research on the eating habits of people with cancer of the mouth, esophagus, throat or colon, showed those who ate pizza at least once a week had less chance of developing cancer. B. Name and Location of the Firm A business name is one of the most essential things to be prepared in starting a business. PIZZAPA came from the words, pizza and pasta which serve as the specialty of our business. Aside from that the reason why we choose that name “PIZZAPA” because it is originated from the word “Pizza pa” (pizza + isa pa = PIZAPA) so that customers...
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...Marketing Plan Case Analysis of Lancaster Colony Corporation Marketing Plan Case Analysis of Lancaster Colony Corporation Lancaster Colony Corporation is a manufacturer and marketer of consumer products, such as specialty foods, glassware and candles. Lancaster Colony Corporation began in 1961, when several small glass and related housewares manufacturing companies combined. In 1969, Lancaster Colony Corporation went public and entered the specialty foods market with the purchase of the T. Marzetti Company. Since that time, Lancaster Colony Corporation, which is based in Columbus, Ohio, has seen the most growth from the specialty foods division (Lancaster Colony.com, 2012). Lancaster Colony Corporation specialty foods division produces and sells foods consisting of salad dressings, sauces, fruit glazes, vegetable dips, fruit dips, Greek yogurt vegetable dips, frozen breads, dinner rolls, sweet rolls, biscuits, dry egg noodles, frozen specialty noodles and pasta, croutons and related products, and caviar under multiple brands names (Lancaster Colony.com, 2012). The division markets its products through sales personnel, food brokers, and distributers to retail, club store, foodservice, and industrial markets (Yahoo Finance.com, 2012). The external environmental analysis will consist of general environmental analysis, industry analysis, and market analysis. One factor of the general environmental analysis that affects the Lancaster Colony Corporation Specialty Foods...
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...PROJECT SUMMARY This section contains an overview of the whole project. It contains the name of the firm, its location and size, the descriptive definition of the business, its operation and product lines. It also includes the major assumptions used and summary findings and conclusion on market, technical, financial, socio- economic, and management feasibility of the project. A. NAME OF THE BUSINESS: “PIZZAZZY” The name was formed due to its root word “pizzazz” meaning appealing and captivating. This embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy. It was partnered with a shadowy light that means branching out, to spread the delight people had experienced. It is because we believe that the product is worthy of everyone’s taste buds. The green circle signifies prosperity and continuity in terms of satisfying service the business has to offer. Circular image represents ceaselessness of innovation and customer satisfaction. On the other hand, red being the warmest of all colors was chosen for the ribbon to symbolize our...
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...chains and the convenience that most upscale restaurants gives to its customers and top it all with meals and delicacies that are inspired by purely Eastern Visayas Cuisine. The local residents and tourists as the major target beneficiaries, tend to discover a place where to gather, relax, enjoy and eat something new. Having these ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only offer products at reasonable price but also it would include upscale and quality services to meet the satisfaction and desires of the clientele. It is because Harampangan ha Sinirangan aims to bump into the expectations of the market since “quality is its first name; and excellent service is its priority”, and to make the proposed business a success, this Feasibility Study was conducted and it...
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...Marketing Management 1 Assignment 1 Company: Shri Mahila Griha Udyog Lijjat Papad Product: Papad Section: 3 Group: 5 Group Members: Abhishek FT163006 Divya FT163020 Jimmy FT163035 Megha FT163051 Prateek FT163068 Shamipa FT163085 Vaibhav FT163099 Contents Introduction 3 PESTEL Analysis 4 Political and Legal 4 Environmental 4 Socio-cultural 4 Technology 4 Economic 4 Porter’s five forces analysis 6 Competitive Rivalry: Moderate but constantly increasing 6 Threat of New Entrants: Low 7 Bargaining Power of Suppliers – Low 7 Bargaining Power of Buyers – High 7 Threat from Substitutes – Moderate 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Threats 10 Opportunities 10 Current Segmentation, Targeting and Positioning 10 Segmentation 10 Targeting 11 Positioning 11 Growth strategy for Lijjat Papad 12 Recommendations 12 ANSOFF’s matrix 12 12 Proposed segmentation 13 Proposed Targeting 13 Proposed Positioning 13 References: 14 Introduction Lijjat papad was established on March 15, 1959 by a group of 7 women to spend their leisure time and earn their livelihood using the only skill they possessed, that was cooking. It has grown from 7 women in 1959 to 40000 in 2006 and 43000 in 2014 and from their 1st profit of 80 paise to 300 crores in 2006 and 650 crores in 2014. It started in Girgaum village of South Mumbai and the 2nd office was opened in Vadala that became the regd...
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...influence. This variety is by standard an inch in diameter and approximately 4-6 inches in length. However, most restaurants and street vendors often serve lumpia shanghai in smaller diameters, typically one-half to three-quarter inches, and is served with a spicy sauce instead of a sweet and sour sauce. Lumpia Shanghai is made of ground meat and carrots which is widely known for its beneficial nutrients like protein as energy booster and beta carotene from carrots which is best for cancer prevention. This product is not only nutritious but affordable as well for the public. The proponents chose this food product because the production and marketing is easy. The proponents expected a high demand for this food product nowadays because prices of other food products are high. Lumpia Shangai is not only a delicious viand but it also one of the best alternative for snacks. B. Market Description The proponents identified its market as current market and potential market. The current market which is the main market or consumer consist of all students of Bukidnon State University coming from five colleges namely: College of Arts and Sciences, College Business Administration and Information Technology, College of Community Education and Industrial Technology, College of Teacher Education and College of Nursing with a total population of 8,355 (see table 1 below). The other market is the potential market or consumer to include the High school, elementary, teaching staff...
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...BUSINESS REQUIREMENTS A. BUSINESS ORGANIZATION Incorporators refer to corporators who are mentioned in the articles of incorporation as originally forming and composing the corporation and who executed and signed the articles of incorporation as such. All incorporators are family related to Ms. Lucia Linsangan. Ms. Lucia Linsangan has the major contribution to the Linsangan Corporation. She will also act as the president of Meat Match Company. Table 9.0 |Contribution of Incorporators | |Incorporators |Contribution | | |Cash |Property |Total | |1. Lucia B. Linsangan | 1,000,000.00 |864,225.00 |1,864,225.00 | |2. Elmer B. Linsangan | 500,000.00 | | 500,000.00 | |3. Elden B. Linsangan | 500,000.00 | | 500,000.00 | |4. Porfilio Bueno | 500,000.00 | | 500,000.00 | |5. Joseph Bueno |500,000.00 | ...
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...CHAPTER 1 Introduction The Proposed Project Nowadays, establishing food kiosk has gasconaded all over the world as they are easy to conduct and relatively easy to start. The food service industry is and will always remain in high demand because food is one of the basic needs of men. This industries which deals with preparing food items and/or product including the restaurants, fast foods, school and hospital cafeterias, catering operations, food trucks, kiosk and etc. wherein the basic necessity is food. School canteens, commonly referred to as cafeterias, provide a range of food options from complete, nutritionally-balanced meals to a' la carte choices. Faced with an overwhelming array of choices, and with little nutrition knowledge to guide those students often struggle making wise meal choices. Too many food options can lead to poor food choices for students who may be overwhelmed with their new freedom to choose what they should eat in a meal. Food is the first and the greatest need for every person to live, to enjoy life, to a healthy lifestyle and to fit the eagerness of wanting something delicious. This could be the reason why some of people want to establish a kiosk where they could eat preferred foods at the same time, to relax their mind and body from all the tensions that the whole day brings. Kiosks are becoming quite popular and incredibly profitable for many small business owners. They were initially considered an option for only low-end markets, but now...
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... Many international companies that ventured in after 1991 are tallying their profits and losses and wondering what the future holds for this market of 950 million people. But India is a diverse country where different states have different consumption patterns and customs. Thus competition has become the key word in today’s scenario. Till 1970’s and 80’s Maggie and Kissan were the major ketchup brands but after liberalization Heinz entered Indian market which offered tough competition. These major giants are also facing competition from many local players like Tops, Cremica and other local brands. Through this project we have studied 4 P’s of marketing mix which includes PRODUCT, PRICE, PLACE and PROMOTION for Maggi Tomato Ketchup. Product highlights various attributes of the product. Price helps us in analyzing whether it is competitively priced or not. Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical tools like ‘SIGN TEST’. Towards the end we have suggested some recommendations as a group on how can we improve the marketing mix of the product. Nestlé, which world knows as cautious and conservatory company is a Swiss originated 140 years old Multinational. The man at the helm is Swiss national Carlo Donati, an all inspiration...
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...EXECUTIVE SUMMARY S. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 CONTENTS EXECUTIVE SUMMARY MARKETING STRATEGY OF PIZZA HUT HISTORICAL HIGHLIGHTS OF PIZZA HUT CUSTOMER FOCUS COMPETITORS STRATEGY INDUSTRY ANALYSIS SCANNING THE INTERNAL ENVIORNMENT MARKETING STRATEGY PRODUCT STRATEGY PRICING STRATEGY PLACE STRATEGY PROMOTION STRATEGY GLOBAL STRATEGY BIBLOGRAPHY APPENDIX PAGE 5 6 7 10 14 19 22 26 27 32 36 39 50 54 55 2 Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy: “Think Global, Act Local” Pizza Hut has tried to target each and every diverse population segment either on the basis of age (kids, teenage, office goers, senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations, parties, festivals). As a part of the marketing strategy, Pizza Hut follows total market strategy along with international market strategy coupled with early entry strategy. Marketing...
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...December 2010) B.B 2 (Block release) HOTEL AND CATERING MANAGEMENT GROUP PROJECT: FRENCH COUSINE DATE: BY: TABLE OF CONTENST: 1. Introduction OK 2.Ingredients 3.Requisitions OK 4.Menu OK 5.Dishes,reciepes and method of work 6.Photos of dishes (on the day) 7.Party System OK 8.Time plan 9.inspection of incoming food 10.Portion Control 11.H.A.C.C.P flow chart Ok 12.Nutritional and dietary analysis 13.Cooking temperature (on the day) 14.Costing all dishes 15.Callculate Selling price (K.P @ 63%) 16.Reflection on the day 17. Conclusion 18.Acknowledgments 19.Bibliography Introduction The people of France consider cooking a fine art. A French saying describes the attitude of French cooks toward their art: “ L’excès en tout est défaut “ —“excess is always a fault.” In other words, you can have too much of a good thing. French cooks use strong flavors, such as garlic, in small amounts so that they will not overpower other flavors. In fact, the most important rule in French cooking is not to use too much of any one ingredient. History of French Cooking Hundreds of years ago, the chefs who worked for the kings and queens of France developed haute or grande cuisine. This kind of cooking featured huge, complicated meals that took hours of preparation and often included unusual ingredients such as rare wines and exotic fruits. When...
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...Rural: Rural refers to an area where most of the people’s livelihoods depend on agriculture, the population density is low, the usage of technological gadgets is low and the infrastructures i.e. road, pool are not so developed. Portraying Rural Market of Rajshahi District: Rural Markets are defined as those segments of overall market of any economy which are used for the rural people. Rajshahi District is a district in north-western Bangladesh. It is a part of the Rajshahi Division with an area of 2407.01 sq km. Beside the City Corporation area and the nine Sub-district or upazilla headquarters, all the rest of the district can be referred as rural area. These rural areas are the areas to portray the rural market of Rajshahi district. By using the four factors or bases of segmenting consumer market, we can portray the rural market of Rajshahi district. The four bases or factors for segmentation are as follows: 1. Geographic Factors 2. Demographic Factors 3. Psychographic Factors 4. Behavioral Factors Fators 1. Geographic Factors Rajshahi district is bounded by Naogaon District to the north, Natore District to the east, and Chapai Nababganj District and the river Padma to the south.There are ten rivers in this district, totaling 146 km in length. The main river is Padma River (Ganges). Some others are Mahananda, Baral and Barnai river. The District remains predominantly rural with 1443249 people (63%) residing in rural areas. Figure1: Left:Rajshahi...
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