...TITLE PAGE INCENTIVE AS A MOTIVATIONAL TOOL IN ENHANCING ORGANIZATIONAL PERFORMANCE (A STUDY OF FIRST BANK NIGERIA PLC AND UNION BANK NIGERIA PLC) BY ONWUCHEKWA CHIDI. PG/MBA /08/53181 BEING A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION IN THE DEPARTMENT OF MANAGEMENT FACULTY OF BUSINESS ADMINISTRATION UNIVERSITY OF NIGERIA ENUGU CAMPUS JUNE 2010 1 DEDICATION This project is dedicated to God Almighty, for his guidance and love. 2 CERTIFICATION I, ONWUCHEKWA CHIDI a Postgraduate student in the Department of Management, Faculty of Business Administration with Registration Number PG/MBA/08/53181 hereby states that I have satisfactorily completed the Project for the award of master of Business Administration (MBA) in Management. I also state that this project report is original and has not been submitted in part or full for this or any other degree of this or any other Institution of higher learning.. ________________________ ONWUCHEKWA CHIDI PG/MBA/08/53181 ______________________ CHIEF J. A. EZEH SUPPERVISOR ____________________ DR. UJF EWURUM HEAD OF DEPARTMENT 3 ACKNOWLEDGEMENT I would wish to express my profound gratitude to all the people who made it possible for me to conclude my second degree academic pursuit successfully. Special thanks goes to Chief J. A. Eze, my project supervisor/Adviser...
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...Price 25 3. Place 26 4. Promotion 27 B. MARKETING OBJECTIVES 29 C. RECCOMMENDATIONS 30 I. Marketing strategies 30 1. Target Market 30 2. Differentiation and positioning 31 II. SWOT matrix (table) 32 Ill. Marketing Mix Strategies 32 1. Product 33 2. Price : 34 3. Place 35 4. Promotion 36 Reference list: 45 Executive Summary Tuong An is an enterprise specializing in producing vegetable cooking oil for nearly 35 years and is one of the leading companies in Food and Foodstuff Industry in Vietnam. Since Tuong An was established, the firm has received many rewards and become one of the most customers favorite brands. The main function of Tuong An Cooking Oil is to bring good nutrition value to community and the famous statement of TAC is “good oil, good food”. Tuong An Cooking Oil product totally makes from beans and there are two main local competitors to Tuong An in that industry which are Neptune and Simply. As a result of this, the purpose of this marketing plan is to assist TAC maintain their high position in cooking oil industry by proving some potential...
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...IMPLEMENTATION OF QUALITY MANAGEMENT: AN INTERNAL MARKETING PERSPECTIVE Principal Author Prof. Dr. Zahid Mahmood Department of Management Sciences BahriaUniversity, Naval Complex, Sector E-9, Islamabad, Pakistan Cell: +92-300-5301240 Office: +92-51-9260002 Ext. 260 zahid@bahria.edu.pk Biographical Note: Dr. Zahid Mahmood is a Professor of Total Quality Management at Bahria University Islamabad, Pakistan. He has published numerous articles and books. His papers have received world wide acclamation. He holds M.Com from the University of Punjab, Pakistan, MBA from the University of Wollongong NSW and PhD from University of Western Sydney Australia. Corresponding Author & Co-Author Sobia Mahmood PhD Scholar & Research Asistant Department of Management Sciences BahriaUniversity, Naval Complex, Sector E-9, Islamabad, Pakistan Cell: 0321-5342940 Office: +92-51-9260002 Ext. 260 sobia.mahmood1@gmail.com; sobia.mahmood@bahria .edu.pk Biographical Note: Sobia Mahmood is a Research Assistant & Visiting Faculty at Bahria University, Pakistan. At present, she is a PhD scholar at Bahria University, Pakistan. She has published numerous articles on Management. She holds MBA from University of Arid Agriculture, Pakistan, MEd & BEd from Allama Iqbal Open University, Pakistan and MS from SZABIST, Pakistan. Co-Author Muhammad Ayub Siddiqui PhD Scholar & Asistant Professor, Department of Management Sciences BahriaUniversity, Naval Complex...
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