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Analyze the Concept of Management Fashion with Regard to Theories of Legitimacy and Institutionalization

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Introduction
Organizations today operate in an environment characterized by hypercompetition (D' Aveni, 1995). While organizations strive to survive the challenges of the niche market they operate, different environmental factors came into surface and have changed the way organizations perform their tasks. The management system and strategy of each and every organization is accountable for the maintenance of the organization's strength and survival in the stiff competition in the business world. The role of the management and the strategy imposed by the organization as a whole should always be open minded for the occurrences of changes in order to adjust and cope with the tremendous development that are happening in the internal and external environment of the organization. With the constantly changing environment, many people especially those in the working organization find themselves normally adapting. This is because change can bring many improvement and development in different aspects of competency. Likewise, change has been modified and tailored by various work organizations for varied reasons. With these changes in business processes, the evolution of different management strategies among business practitioners becomes the new trend. The emergence of the so-called management fashion is now influencing most of businesses today. With this consideration, this paper will be discussing the issues of changes among business in accordance to management fashion as it complies with the theories of legitimacy and institutionalization.

Discussion
The continuous and dynamic competition in the global business arena has been very stiff and complex. In this regard, the organization must be able to utilize a strategy and management system that will enhance the performance of the business so as to outgrow its rivals (Thompson & Strickland, 2003).

The evolution of

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